Event Blogs

GDPR and Events

GDPR and events – is your team ready?

In response to the rapid growth of technology, next year, new legislation will significantly modify the way we can collect, store and use personal data. And, ensuring compliance could be a minefield for even the most seasoned of event professionals. To make matters worse, many people in the events industry still aren’t aware of the […]

16 Aug 2017 Events
Disruptive Events create compelling multi-sensory experiences

How to create stand-out events in the experience economy

The “experience economy” is one of those buzzwords everyone is using. So, if you haven’t heard of it yet, you soon will. Particularly as it’s being dubbed one of the most significant global trends in marketing. But what exactly is it? And what does it mean for marketing and event teams? What is the experience […]

24 May 2017 Events
Business Team Building Day Organised by Apex

15 steps to a successful hackday

What is a hack day? A fantastic way to unleash innovation, the hack day has a proud tradition in Silicon Valley. In fact, companies like Facebook, Netflix, Microsoft, Google, and even NASA, have long used hack days to ignite collaborative brainstorms and inspire ideas that might otherwise have fallen by the wayside due to the […]

12 May 2017 Events
Event Management Support

Event registration. Is it a waste of your time?

When it comes to event management, the one thing every organiser can be sure of is that they’ll have too much to do and not enough time to do it in. Helping to remove some of the burdens from your busy shoulders, automating your event management promises to free you from time-consuming manual processes. So, […]

27 Apr 2017 Events
Felix Baumgartner record-breaking freefall skydive from space is a disruptive event

How to create disruptive events

People have been talking about disruptive marketing for years, as intense competition has forced brands to shake things up and seek new ways to boost sales. But just what is it, and how can it give your events a boost? Put simply, disruptive marketing literally disrupts your attention by doing something different. Something that changes […]

23 Apr 2017 Events
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5 event trends you should know about in 2017

It’s that time of year again. The time we all start to look forward and predict what will become THE NEXT BIG THING in the world of event management. Of course, without a crystal ball (or time-machine), none of us knows just what’s around the corner. But, with a little foresight and years of expertise in […]

18 Nov 2016 Exhibitions
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Does teambuilding really work?

What do you think when you hear the word teambuilding? Do you see people crashing about in 4×4 off-road vehicles, or abseiling down a vertigo-inducing cliff? Or perhaps something more gentle, like building the Eiffel Tower out of newspaper and string? The truth is, for many people, teambuilding generates a feeling of dread. Fear that […]

17 Nov 2016 Events
Event Planning Nightmare

Avoid event planning nightmares. 5 tactics for disaster prevention

Live events are ‘predictably unpredictable.’ Which in short, means that if it can go wrong, then at some point it probably will. All kinds of challenges, from minor niggles to full blown disasters are lurking around the corner to trip up even the most seasoned event management professional. And, few things are more cringe-worthy than […]

14 Sep 2016 Events
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What can event planners learn from the Rio Paralympics?

This week, the 2016 Summer Paralympics kicked off in Rio. While we hope the Games will be a resounding success for Team GB, the run-up to the event has not been without controversy. With a leading figure in the Paralympic movement now calling for an inquiry into “unacceptable Rio failures”, just what went wrong? And, […]

8 Sep 2016 Events
Event Technology

Pokémon GO. Should event profs embrace the craze?

If you haven’t yet heard about Pokémon GO then you are probably living under a rock. A lovely peaceful rock it may be, particularly if you feel the same way as this guy. But, love it or hate it, the cultural tsunami that is Pokémon GO is so powerful that the Guardian has written an […]

14 Aug 2016 Exhibitions
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands