Exhibitions

GSK exhibition stand design with integrated technology

Four ways technology will make your exhibition stand more successful

The world of exhibition stand design is changing. And, in today’s experience economy, displays have to grab attention and start sales conversations if brands want to capitalise on the potential of a captive and targeted audience at tradeshows and other events. But help is at hand. At Apex, we have over 30 years’ experience in […]

20 Jun 2017 Exhibitions
ViiV Bespoke Exhibition Stand Design

Custom built exhibition stand for ViiV Healthcare

Watch our team set up a custom built exhibition stand for ViiV Healthcare

15 Jun 2017 Exhibitions
Viiv Custom Built Exhibition Stand

Three simple steps to a successful exhibition experience

Exhibition stands are a fantastic way to get noticed and promote your business to a captive and targeted audience. But, as shows also require a significant investment in time, money, energy, and resource, it’s vital to maximise your return on investment. And that means creating an exhibition presence that appeals to your target customers. In […]

1 Jun 2017 Exhibitions
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Custom built exhibition stand using on-stand attractions and exciting features

An Apex designed and built exhibition stand using on-stand attractions and exciting features to bring target customers onto the stand – and keep them coming back.

15 May 2017 Exhibitions
Alternative Event GiveAways

INFOGRAPHIC: 5 Alternative Giveaways For Your Next Exhibition

Exhibition attendees love a good giveaway, but you can only go so far with branded pens and caps. At your next event, consider these alternative giveaways to truly stand out from the crowd… If you’d like to find out more about how we can help you, click here to find out more, or give us […]

28 Feb 2017 Exhibitions
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A Guide to Effective Exhibiting in 2017

Diminishing budgets, the need to demonstrate ROI, and meet wider business objectives mean that when it comes to exhibitions and trade shows, status-quo planning is no longer an option. Instead, exhibition professionals must measure the success of each and every event, each and every year. At Apex, we understand the immense effort that goes into […]

8 Feb 2017 Exhibitions
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5 event trends you should know about in 2017

It’s that time of year again. The time we all start to look forward and predict what will become THE NEXT BIG THING in the world of event management. Of course, without a crystal ball (or time-machine), none of us knows just what’s around the corner. But, with a little foresight and years of expertise in […]

18 Nov 2016 Exhibitions
Event Technology

Pokémon GO. Should event profs embrace the craze?

If you haven’t yet heard about Pokémon GO then you are probably living under a rock. A lovely peaceful rock it may be, particularly if you feel the same way as this guy. But, love it or hate it, the cultural tsunami that is Pokémon GO is so powerful that the Guardian has written an […]

14 Aug 2016 Exhibitions
Zero based exhibiting

Zero-based exhibiting. What’s it all about?

Earlier this year, Unilever announced the adoption of zero-based budgeting across its marketing functions. What this means is that Unilever’s marketing teams now have to justify spending on all new brand activity,  rather than being provided with a budget based on last year’s spend. However, while this strict cost control measure was implemented to help […]

27 Jun 2016 Exhibitions
Event Technology UK

Is this the future of exhibition and event tech?

When it comes to exhibitions and events, quirky tech is always an attention grabber. Taking a look at some new and emerging technology, we consider what the future of event tech might look like. And what is already available to help you to engage and involve attendees at your next event. 1. Augmented and Virtual […]

3 Jun 2016 Exhibitions
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands