Exhibition Blogs

Custom Exhibition Stands

Five old-fashioned tactics to make the most of your modern exhibition stand

There is a lot of talk about how to design and build modern exhibition stands. But, even in a digital world, there are practices that stand the test of time. Having earned our stripes in the world of exhibitions over the last three decades, we’ve taken a quick look at some timeless tactics that never […]

9 Aug 2017 Exhibitions
Virtual Tradeshows

Are virtual trade shows going to replace real world events?

For those of us who have earned our stripes in the world of exhibitions, the promise (or threat depending on your point of view!) of the virtual trade show isn’t anything new. But you could be forgiven for thinking the subject had gone away. It’s certainly true that, while a hot topic a few years […]

26 Jul 2017 Exhibitions
GSK exhibition stand design with integrated technology

Four ways technology will make your exhibition stand more successful

The world of exhibition stand design is changing. And, in today’s experience economy, displays have to grab attention and start sales conversations if brands want to capitalise on the potential of a captive and targeted audience at tradeshows and other events. But help is at hand. At Apex, we have over 30 years’ experience in […]

20 Jun 2017 Exhibitions
Viiv Custom Built Exhibition Stand

Three simple steps to a successful exhibition experience

Exhibition stands are a fantastic way to get noticed and promote your business to a captive and targeted audience. But, as shows also require a significant investment in time, money, energy, and resource, it’s vital to maximise your return on investment. And that means creating an exhibition presence that appeals to your target customers. In […]

1 Jun 2017 Exhibitions
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5 event trends you should know about in 2017

It’s that time of year again. The time we all start to look forward and predict what will become THE NEXT BIG THING in the world of event management. Of course, without a crystal ball (or time-machine), none of us knows just what’s around the corner. But, with a little foresight and years of expertise in […]

18 Nov 2016 Exhibitions
Event Technology

Pokémon GO. Should event profs embrace the craze?

If you haven’t yet heard about Pokémon GO then you are probably living under a rock. A lovely peaceful rock it may be, particularly if you feel the same way as this guy. But, love it or hate it, the cultural tsunami that is Pokémon GO is so powerful that the Guardian has written an […]

14 Aug 2016 Exhibitions
Zero based exhibiting

Zero-based exhibiting. What’s it all about?

Earlier this year, Unilever announced the adoption of zero-based budgeting across its marketing functions. What this means is that Unilever’s marketing teams now have to justify spending on all new brand activity,  rather than being provided with a budget based on last year’s spend. However, while this strict cost control measure was implemented to help […]

27 Jun 2016 Exhibitions
Event Technology UK

Is this the future of exhibition and event tech?

When it comes to exhibitions and events, quirky tech is always an attention grabber. Taking a look at some new and emerging technology, we consider what the future of event tech might look like. And what is already available to help you to engage and involve attendees at your next event. 1. Augmented and Virtual […]

3 Jun 2016 Exhibitions
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Is the event industry just paying social media lip service?

There’s lots of pontificating about how great social media is when it comes to events. But the truth is, social media is drastically underused, and, in many cases incorrectly managed. However, with event planners increasingly expected to do more with less, and technology delivering more and more business benefits, social media should be a key […]

7 Apr 2016 Exhibitions
Apex Exhibition Stand Rigmar

Creative exhibiting, sensible budget – let’s learn from LEGO

While LEGO launched with a variety of colours, in the late 1950s something strange happened. These colours all but disappeared, and for many years, there were only two kinds of LEGO brick – red ones and white ones. True, there were various sizes and shapes, so you could build lots of different stuff (and there […]

1 Apr 2016 Exhibitions
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands