Exhibition Blogs

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5 event trends you should know about in 2017

It’s that time of year again. The time we all start to look forward and predict what will become THE NEXT BIG THING in the world of event management. Of course, without a crystal ball (or time-machine), none of us knows just what’s around the corner. But, with a little foresight and years of expertise in […]

18 Nov 2016 Exhibitions
Event Technology

Pokémon GO. Should event profs embrace the craze?

If you haven’t yet heard about Pokémon GO then you are probably living under a rock. A lovely peaceful rock it may be, particularly if you feel the same way as this guy. But, love it or hate it, the cultural tsunami that is Pokémon GO is so powerful that the Guardian has written an […]

14 Aug 2016 Exhibitions
Zero based exhibiting

Zero-based exhibiting. What’s it all about?

Earlier this year, Unilever announced the adoption of zero-based budgeting across its marketing functions. What this means is that Unilever’s marketing teams now have to justify spending on all new brand activity,  rather than being provided with a budget based on last year’s spend. However, while this strict cost control measure was implemented to help […]

27 Jun 2016 Exhibitions
Event Technology UK

Is this the future of exhibition and event tech?

When it comes to exhibitions and events, quirky tech is always an attention grabber. Taking a look at some new and emerging technology, we consider what the future of event tech might look like. And what is already available to help you to engage and involve attendees at your next event. 1. Augmented and Virtual […]

3 Jun 2016 Exhibitions
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Is the event industry just paying social media lip service?

There’s lots of pontificating about how great social media is when it comes to events. But the truth is, social media is drastically underused, and, in many cases incorrectly managed. However, with event planners increasingly expected to do more with less, and technology delivering more and more business benefits, social media should be a key […]

7 Apr 2016 Exhibitions
Apex Exhibition Stand Rigmar

Creative exhibiting, sensible budget – let’s learn from LEGO

While LEGO launched with a variety of colours, in the late 1950s something strange happened. These colours all but disappeared, and for many years, there were only two kinds of LEGO brick – red ones and white ones. True, there were various sizes and shapes, so you could build lots of different stuff (and there […]

1 Apr 2016 Exhibitions
Exhibition Stand ROI

Seriously, will your exhibition stand actually sell anything?

You’re certainly hoping it will, because you wouldn’t be spending your company budget on it if it didn’t. However we have some bad news – exhibition stands don’t actually sell anything (well very little anyway). Imagine that at your next event, you set up your stand and then walk away, leaving no-one around for the […]

22 Feb 2016 Exhibitions
Exhibition stand designers Manchester

Is your personal taste damaging your chances of exhibition success?

Imagine that red is your favourite colour. Spiderman is your favourite superhero, cherries are your favourite fruit, Ferrari is your sports car of choice, and Animal your preferred Muppet. It makes sense, therefore, that when it comes to designing your latest exhibition stand, you’d be drawn to the colour of energy, passion, and action. The [...]
18 Jan 2016 Exhibitions
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands