Resource Centre

The Latest Resources from the Apex Team

Event Professionals Reducing Stress

Ten tips to help event profs reduce the stress

A few months ago, we compared event management to rocket science, and it seems we weren’t far off the mark. According to a recent report, the role of event coordinator is the fifth most stressful job of 2016, with only military personnel, firefighters, pilots, and police officers coming in higher on the stress scale. The […]

29 Jun 2016 Events
Zero based exhibiting

Zero-based exhibiting. What’s it all about?

Earlier this year, Unilever announced the adoption of zero-based budgeting across its marketing functions. What this means is that Unilever’s marketing teams now have to justify spending on all new brand activity,  rather than being provided with a budget based on last year’s spend. However, while this strict cost control measure was implemented to help […]

27 Jun 2016 Exhibitions
Event Technology UK

Is this the future of exhibition and event tech?

When it comes to exhibitions and events, quirky tech is always an attention grabber. Taking a look at some new and emerging technology, we consider what the future of event tech might look like. And what is already available to help you to engage and involve attendees at your next event. 1. Augmented and Virtual […]

3 Jun 2016 Exhibitions
Exhibition Stand Newsletter

The Effective Exhibitor – June 2016

With summer fast approaching, we've been developing a bank of resources for busy event profs. These resources are regularly added to our website, and you can keep up-to-date by following us on social media. We've also included some select articles and case studies in this newsletter, including some top social media tips, and a look at [...]

3 Jun 2016 Exhibitions
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Is the event industry just paying social media lip service?

There’s lots of pontificating about how great social media is when it comes to events. But the truth is, social media is drastically underused, and, in many cases incorrectly managed. However, with event planners increasingly expected to do more with less, and technology delivering more and more business benefits, social media should be a key […]

7 Apr 2016 Exhibitions
Apex Exhibition Stand Rigmar

Creative exhibiting, sensible budget – let’s learn from LEGO

While LEGO launched with a variety of colours, in the late 1950s something strange happened. These colours all but disappeared, and for many years, there were only two kinds of LEGO brick – red ones and white ones. True, there were various sizes and shapes, so you could build lots of different stuff (and there […]

1 Apr 2016 Exhibitions
Conference Organisers UK

Why your conference is like a space rocket

Event management may not be rocket science, but make no mistake, it has more in common than you’d think. Imagine you’re launching a new satellite into space. You need an enormous rocket with tons of fuel to get it up there, but what is it that actually does the business? The massive rocket or the […]

29 Feb 2016 Events
Exhibition Stand ROI

Seriously, will your exhibition stand actually sell anything?

You’re certainly hoping it will, because you wouldn’t be spending your company budget on it if it didn’t. However we have some bad news – exhibition stands don’t actually sell anything (well very little anyway). Imagine that at your next event, you set up your stand and then walk away, leaving no-one around for the […]

22 Feb 2016 Exhibitions
Corporate Event Organisers UK

Location, location, location – your event could stand or fall by the venue you choose

Where should we hold our next event? (We hear you ask). Good question. Picking the right venue is a fundamental part of the success of your event and getting it wrong could make all the difference. And not in a good way. Helping you to make the right choice, here are a few fundamentals to […]

18 Jan 2016 Events
Exhibition stand designers Manchester

Is your personal taste damaging your chances of exhibition success?

Imagine that red is your favourite colour. Spiderman is your favourite superhero, cherries are your favourite fruit, Ferrari is your sports car of choice, and Animal your preferred Muppet. It makes sense, therefore, that when it comes to designing your latest exhibition stand, you’d be drawn to the colour of energy, passion, and action. The [...]

18 Jan 2016 Exhibitions
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands