Client: LDL Ltd.
Project: Custom-built exhibition stand
Exhibition: KBB (Kitchens Bedrooms Bathrooms)
Date: March 2012
Venue: NEC, Birmingham
Size: 90 sq metres
LDL Ltd is a leading furniture components distributor to the kitchen trade. This was their first exhibition stand at KBB. The brief was to launch a range of new branded products, together with a recently developed fully interactive web site aimed at allowing kitchen retailers to add value to their products.
After a period of detailed briefing discussions, Apex designed and constructed a custom built stand with multiple display areas showing new colour-coordinated products and featuring the new website in a sleek ‘Apple store styled’ internet area. Full use was made of stunning graphics and the latest colour changing recessed LED lighting. An impressive 3D gallery of kitchen products at the front of the stand proved a real ‘head-turner’.
“This was our company’s very first exhibition since our conception 7 years ago and we realised that it would be crucial to pick the right partner. We initially invited five exhibition companies to talk through our ideas which we felt to be very specific. Apex Exhibition Designs interpreted those thoughts and came up with a design that we felt to be exactly how we wanted our company to be portrayed, and it even fell within budget.
"The project management was incredibly well executed. Apex were very well organised, demonstrating lots of attention to detail and thinking everything through at all stages. The Apex team of stand builders was very easy to deal with. Despite some stressful encounters along the way nothing was too much trouble and I look forward to working with them in the future.
Our 4 days spent at the NEC was a joy largely thanks to Apex and the wonderful stand they provided us with. This was our first ever exhibition but will certainly not be our last and we very much look forward to working with Apex in the future.”
Operations Director, LDL Components Ltd