How to go BIG with your exhibition stand design

How to go BIG with your exhibition stand design

At Apex, we believe that you don’t need to go for a huge exhibition stand if you want to get noticed. In fact, with a talented exhibition stand design team behind you – and an awareness of what it takes to achieve a successful exhibition experience – we can make your stand work for your business regardless of the available space.

But sometimes it really does pay to go big.

Here are just some ways you can add real wow-factor to your exhibition stand.


Technological advancements are giving exhibition stand designers more and more ways to meet your objectives (while showing off their creativity!). Video projections, music and virtual reality are all being used to grab attention.



Colour catches the eye and bold shades can help an exhibition stand to captivate passers-by. Just make sure that your design doesn’t become so busy that your overall message gets lost. You also don’t want to give visitors a headache!


Lighting has long been used to add wow-factor to exhibition stands and this trend is continuing. Where extra impact is needed, bespoke lighting solutions are helping to express individuality. Neon-like LED, lightboxes and illuminated shelving are all popular with organisations looking to maximise impact at tradeshows.

LAURUS Labs - CPHI 2017 - I-Phone Images 155


Want to create different perceptions of depth? Why not use mirrors to help grab attention? For example, adding a mirror to the roof of your exhibition stand can be a creative way to make a smaller space look huge. Height and suspended elements can also make your displays work harder in areas with a small footprint.


The ambience of exhibition stands can influence how people perceive a brand. So, to create an elusive experience, stand designers are now looking at more than how a display looks – they are also focusing on how it feels. As such texture and interesting materials are becoming an essential part of exhibition stand design. For added creativity, scent is even being used to create a welcoming and positive environment.


Before an individual becomes emotionally attached to a business, the brand must be authentic. As such, in some industries there is a backlash against design that looks overly corporate or flashy.

In response, exhibition stand designers are using colours, materials and lighting to create more authentic exhibition stand experiences. For example, if you want someone to get a feel for your products, you could build a replica of the exact space they would be used in.

Advanced Dynamics Exhibition Stand Design

3D elements

How your stand looks is vital when it comes to communicating who you are and what you do. But, by adding things like comfortable seating, attractive displays and a coffee station, you can turn your stand in a place to visit rather than just a huge billboard.

Interactive features can also help to make your stand more engaging while sparking those all-important conversations.

Fresca Group exhibition stand

Invest in a custom design exhibition stand

Having a great stand is essential to exhibition success. And, because they are designed specifically around your products and services, our bespoke exhibition stands are not only unique, they also grab attention.

At Apex we use smart design, unusual 3D shapes, bold colours, exciting materials and the creative use of space to really help you to stand out. Crucially, if you have a smaller space our custom exhibition design also punches well above its weight.

One of the UK’s leading exhibition stand design agencies, at Apex we are at the cutting-edge of our industry and know what it takes to create a successful exhibition stand – whatever your budget. To find out more about how we can keep you ahead of the competition, contact Apex today, or call on + 44 (0)1625 429370 to discuss your requirements in more depth.