Ideas & Insights

On these pages you will find a wealth of useful knowledge and interesting insights for anyone with a passion for exhibiting or events. Please feel free to make use of the information to make your events and exhibitions more successful. We hope you will come back often, and tell others who might find it valuable.

The Latest Resources from the Apex Team

Boost your business with wellbeing at work events

With demanding workloads and long hours, the number of people suffering from stress is on the rise, and this can take its toll on a business. But, the healthier employees are – both mentally and physically – the less likely it is that they will need time off work. So, it is no surprise that […]

9 Mar 2018 Events

BevExpo, 2018

BevExpo started in 2016, with ambitious plans to bring back a UK based industry exhibition and seminar programme for the brewing supply chain. Having not been done for years, the client approached Apex to make it happen for them. In 2018, and returning for the second time, this year’s BevExpo aimed to be even bigger […]

14 Feb 2018 Events

INFOGRAPHIC: Exhibition Stand Booth Boosters

To stand out from the crowd, your exhibition stand has to reach out and appeal to attendees. Here are some easy ways to help you to do this… If you’d like to find out more about how we can help you, click here to find out more, or give us a call today on + 44 […]

12 Feb 2018 Exhibitions

Key marketing trends of 2018, and how to use them to boost your exhibition success

At Apex, at the start of each year, we put our heads together to brainstorm the key marketing trends over the next 12 months. More importantly, we look at how our clients can use these trends to boost their exhibition success. Here’s what savvy event teams will be investing in throughout 2018: Big data Big […]

7 Feb 2018 Exhibitions

Should you introduce sporting events at work?

Team building has long been used to persuade, educate, motivate, and inspire staff. And, over the decades, we’ve organised a wide range of sporting events at work. So we’ve seen plenty of trends come and go (firewalking anyone?). But regardless of what else has changed, sport has always proved popular with managers and employees alike. And, […]

22 Jan 2018 Events

Five reasons why your business must have a trade show marketing presence in 2018

As we start a new year, businesses are looking at how best to spend their hard-earned marketing budgets. While clever tools like AI and augmented reality are on the wish-list of many, what’s set to deliver in 2018 is something that’s been around for quite a bit longer. In fact, according to a report,[1] live […]

15 Jan 2018 Exhibitions

INFOGRAPHIC: How to have a greener exhibition experience

While Virtual Events are undoubtedly ‘greener’,  you still can’t beat face-to-face interaction with potential suppliers and customers. And, with a few simple steps, you can reduce your impact on the environment when it comes to real-world exhibitions and tradeshows. If you’d like to find out more about how we can help you, click here to find out […]

21 Dec 2017 Exhibitions

Live events set to be the single most effective marketing channel in 2018

In 2018, businesses are looking at the new and emerging technologies they can exploit to support their marketing strategies. And, in amongst tools like AI, augmented reality and voice-optimised content, live events will be one of the most important trends over the next 12 months. But it’s not about giving a nod to nostalgia while […]

14 Dec 2017 Events
Infographic: How to create a winning event content strategy

INFOGRAPHIC: How to create a winning event content strategy

Here are some of our top tips to help you crack the content code at your next event; making sure you deliver those all-important communications in a way that informs, impresses, entertains, and motivates. If you’d like to find out more about how we can help you, click here to find out more, or give […]

8 Dec 2017 Events

Tradeshows and Exhibitions. Should we still be using sex to sell?

Following the accusations against film producer Harvey Weinstein, women across Hollywood are coming forward to share their stories. But inappropriate behaviour and sexual assault aren’t confined to the movie business. And, as it becomes glaringly evident that there are few, if any industries that are free from harassment, it is important that those of us […]

24 Nov 2017 Exhibitions
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands