Ideas & Insights

On these pages you will find a wealth of useful knowledge and interesting insights for anyone with a passion for exhibiting or events. Please feel free to make use of the information to make your events and exhibitions more successful. We hope you will come back often, and tell others who might find it valuable.

Apex events & exhibitions - how will our industry change

How will the events and exhibitions industry change post-Corona virus?

by Paul Ashford The Covid-19 global pandemic has permanently changed the events and exhibitions industry. Indeed it can be argued that the exhibitions and events industry was the first be affected by the effects of the Covid-19 virus. Most notably, the huge Mobile World Congress show was cancelled back at the beginning of February, which […]

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How to create a winning event email

How to create a winning event email

So, as well as creating an event that will inspire, inform or challenge your attendees, event professionals also have to know what it takes to capture attention in the first place. Here are some top tips to make sure that your event emails work hard for you. Know who you are talking to Knowing who […]

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Exhibition stand design with added value

Pharma exhibition stand design with added value

Everyone wants an engaging pharma trade show booth. But, to achieve this, it’s essential to think beyond design and construction.  With over 30 years’ experience in exhibition stand design, we use all our experience and exhibition know-how to ensure our clients enjoy some unique value-add. So, how do we deliver pharma exhibition stand designs that […]

Exhibition stand design with added value

Exhibition stand design with added value

Everyone wants an engaging trade show booth. But, to achieve this, it’s essential to think beyond design and construction.  With over 30 years’ experience in exhibition stand design, we use all our experience and exhibition know-how to ensure our clients enjoy some unique value-add. So, how do we deliver exhibition stand designs that give you […]

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Apex launches Lumentium UK demo experience

Apex launches Lumentium UK demo experience to pharma market

Something genuinely different has come to the UK events market. Specialist pharmaceutical event and exhibition agency Apex – is now accepting pre-bookings for its Lumentium UK showroom. Launching in September, the Lumentium show is a stunning visual experience that combines world travel, fine food and state of the art CGI table mapping. Demonstrations will showcase […]

Apex launches Lumentium UK demo experience

Apex launches Lumentium UK demo experience

Something genuinely different has come to the UK events market. Apex – one of the UK’s leading event and exhibition agencies – is now accepting pre-bookings for its Lumentium UK showroom. Launching in September, the Lumentium show is a stunning visual experience that combines world travel, fine food and state of the art CGI table […]

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Using video to create immersive events

Using video to create immersive events

To boost sign up and get people excited Video encourages potential attendees to sign-up to events. And, once done, it also gets guests excited about attending. In fact, video is a fantastic way to increase event anticipation. For example, by: Using video of previous events to show why potential attendees shouldn’t miss out Promoting speakers […]

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Planning an exhibition stand? You must read this!

Planning a pharma exhibition stand? You must read this!

Exhibitions and tradeshows are a powerful way to showcase your pharma brand and the products/services you offer. But it is vital to have an exhibition stand that works. Here are some things you must do to stay on track and ensure poor planning doesn’t let you down on the day. Planning a pharma exhibition stand starts […]

Planning an exhibition stand? You must read this!

Planning an exhibition stand? You must read this!

Planning an exhibition stand starts early! If you can, it pays to start planning your exhibition stand 9-12 months before the big day. Things to consider at this stage include: Your objectives for the event. For example, raising brand awareness, networking, showcasing a new product, or sales Your target audience. For example, are you hoping […]

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