On these pages you will find a wealth of useful knowledge and interesting insights for anyone with a passion for exhibiting or events. Please feel free to make use of the information to make your events and exhibitions more successful. We hope you will come back often, and tell others who might find it valuable.
Here’s the perennial question: whether you exhibit regularly or just in one or two major pharma shows, how do you turn your exhibition stand from a branded space with product and prescribing information into something that really works for you? For many, the answer seems to be to build it large and make it impressive. […]
by Paul Ashford The Covid-19 global pandemic has permanently changed the events and exhibitions industry. Indeed it can be argued that the exhibitions and events industry was the first be affected by the effects of the Covid-19 virus. Most notably, the huge Mobile World Congress show was cancelled back at the beginning of February, which […]
So, as well as creating an event that will inspire, inform or challenge your attendees, event professionals also have to know what it takes to capture attention in the first place. Here are some top tips to make sure that your event emails work hard for you. Know who you are talking to Knowing who […]
Everyone wants an engaging pharma trade show booth. But, to achieve this, it’s essential to think beyond design and construction. With over 30 years’ experience in exhibition stand design, we use all our experience and exhibition know-how to ensure our clients enjoy some unique value-add. So, how do we deliver pharma exhibition stand designs that […]
Everyone wants an engaging trade show booth. But, to achieve this, it’s essential to think beyond design and construction. With over 30 years’ experience in exhibition stand design, we use all our experience and exhibition know-how to ensure our clients enjoy some unique value-add. So, how do we deliver exhibition stand designs that give you […]
Something genuinely different has come to the UK events market. Specialist pharmaceutical event and exhibition agency Apex – is now accepting pre-bookings for its Lumentium UK showroom. Launching in September, the Lumentium show is a stunning visual experience that combines world travel, fine food and state of the art CGI table mapping. Demonstrations will showcase […]
Something genuinely different has come to the UK events market. Apex – one of the UK’s leading event and exhibition agencies – is now accepting pre-bookings for its Lumentium UK showroom. Launching in September, the Lumentium show is a stunning visual experience that combines world travel, fine food and state of the art CGI table […]
To boost sign up and get people excited Video encourages potential attendees to sign-up to events. And, once done, it also gets guests excited about attending. In fact, video is a fantastic way to increase event anticipation. For example, by: Using video of previous events to show why potential attendees shouldn’t miss out Promoting speakers […]
Exhibitions and tradeshows are a powerful way to showcase your pharma brand and the products/services you offer. But it is vital to have an exhibition stand that works. Here are some things you must do to stay on track and ensure poor planning doesn’t let you down on the day. Planning a pharma exhibition stand starts […]
Planning an exhibition stand starts early! If you can, it pays to start planning your exhibition stand 9-12 months before the big day. Things to consider at this stage include: Your objectives for the event. For example, raising brand awareness, networking, showcasing a new product, or sales Your target audience. For example, are you hoping […]