Ideas & Insights

On these pages you will find a wealth of useful knowledge and interesting insights for anyone with a passion for exhibiting or events. Please feel free to make use of the information to make your events and exhibitions more successful. We hope you will come back often, and tell others who might find it valuable.

The Latest Resources from the Apex Team

Using technology to make your exhibition stand more successful

Using technology to make your exhibition stand more successful

Exhibition stand design is changing. Merely building the biggest display possible and sticking the company logo on it is no longer enough (and shame on any exhibition design company that ever thought it was!). Today, we live in an experience economy. So, to create a profitable exhibition experience, companies have to use their displays to […]

16 Jul 2018 Uncategorized
GDPR and Pharma

GDPR and events. What does the pharma industry need to know?

In May 2018, new legislation came into force which changed the way we can collect, store and use personal data. Worryingly, however, many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for non-compliance – up […]

16 Jul 2018 Exhibitions

How to create award ceremonies that sparkle

The traditional award ceremony has never gone out of fashion. There is a reason that the Oscars haven’t changed much since 1929. However, that first show saw just saw 270 people attend the event, and the presentation ceremony lasted just 15 minutes. And today, while it might look glamorous watching from afar, with a ceremony […]

16 Jul 2018 Events

Apex delivers a high impact exhibition stand and dinner event for Laurus Labs

Leading event and exhibition agency Apex, helped Laurus Labs to impress its European CPhl show delegates with a high impact exhibition stand and sophisticated dinner event. Taking place in Frankfurt in 2017, CPhl is an established pharmaceutical event with almost 30 years’ experience of bringing together the movers and shakers in pharma. Ultimately, CPhl unites […]

16 Jul 2018 Exhibitions
How to get people to come to events

RSVP? How to get people to come to your events

When you’ve put your heart and soul into creating an event, it can be demoralising if people don’t show up to appreciate it. Not to mention a poor return on your investment. But, when it comes to creating show-stopping corporate events, what you do on the day is only half the battle. And, getting people […]

18 Jun 2018 Events
Is the traditional conference dead?

Is the traditional conference dead?

Modern event planners organise all kinds of events. And, one of the most trusted in our armoury is the conference. Used to impart information and help attendees learn new skills, historically the conference format has followed the same arrangement; with delegates seated in an auditorium, speakers presenting hour-long keynotes (sometimes with a Q&A at the […]

11 Jun 2018 Events
GDPR and Exhibitions

GDPR: Show your customers some love

But, while much of the talk over the new General Data Protection Regulation (GPPR) has focused on the hefty fines for non-compliance (up to €20 million or 4% of annual turnover!), the GDPR doesn’t have to keep you awake at night. But what do you need to know about GDPR and exhibitions? To keep our clients […]

16 May 2018 Exhibitions
Laurus Labs – custom exhibition stand and evening event

Laurus Labs – custom exhibition stand and evening event

Laurus Labs wanted a clean, sleek, high-quality exhibition stand. However, while the aesthetic was to be simple, the design required some very specific requirements because, in addition to an impactful visual presence at the event, it was crucial to create an experience that would lead to real conversations and the achievement of objectives.

11 May 2018 Exhibitions
Laurus Labs – custom exhibition stand and evening event

Laurus Labs – evening event and custom exhibition stand

Leading Indian pharmaceutical company Laurus Labs wanted to impress their European CPHi show delegates with a high impact evening event. For the 2017 Frankfurt event, Apex organised and managed an impressive networking dinner for over 100 customers and colleagues, in addition to building a hugely successful custom exhibition stand. With Apex’s experience in both event […]

11 May 2018 Events
5 Ways to do more with less

5 ways to do more with less

The UK may no longer be in recession, but there is no doubt that businesses large and small remain cautious about how to spend their hard-earned marketing budgets. Return on Investment (ROI) is crucial. But, to be successful at a tradeshow, you have to stand out in the crowd. So, how do you balance the […]

9 May 2018 Exhibitions
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands