Ideas & Insights

On these pages you will find a wealth of useful knowledge and interesting insights for anyone with a passion for exhibiting or events. Please feel free to make use of the information to make your events and exhibitions more successful. We hope you will come back often, and tell others who might find it valuable.

The Latest Resources from the Apex Team

Five reasons why your business must have a trade show marketing presence in 2018

As we start a new year, businesses are looking at how best to spend their hard-earned marketing budgets. While clever tools like AI and augmented reality are on the wish-list of many, what’s set to deliver in 2018 is something that’s been around for quite a bit longer. In fact, according to a report,[1] live […]

15 Jan 2018 Exhibitions

INFOGRAPHIC: How to have a greener exhibition experience

While Virtual Events are undoubtedly ‘greener’,  you still can’t beat face-to-face interaction with potential suppliers and customers. And, with a few simple steps, you can reduce your impact on the environment when it comes to real-world exhibitions and tradeshows. If you’d like to find out more about how we can help you, click here to find out […]

21 Dec 2017 Exhibitions
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Live events set to be the single most effective marketing channel in 2018

In 2018, businesses are looking at the new and emerging technologies they can exploit to support their marketing strategies. And, in amongst tools like AI, augmented reality and voice-optimised content, live events will be one of the most important trends over the next 12 months. But it’s not about giving a nod to nostalgia while […]

14 Dec 2017 Events
Infographic: How to create a winning event content strategy

INFOGRAPHIC: How to create a winning event content strategy

Here are some of our top tips to help you crack the content code at your next event; making sure you deliver those all-important communications in a way that informs, impresses, entertains, and motivates. If you’d like to find out more about how we can help you, click here to find out more, or give […]

8 Dec 2017 Events
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Tradeshows and Exhibitions. Should we still be using sex to sell?

Following the accusations against film producer Harvey Weinstein, women across Hollywood are coming forward to share their stories. But inappropriate behaviour and sexual assault aren’t confined to the movie business. And, as it becomes glaringly evident that there are few, if any industries that are free from harassment, it is important that those of us […]

24 Nov 2017 Exhibitions
Event Management Planning

Creating an event content strategy

If you want people to attend your events, you have to give them something worth giving up their valuable time for. So, ensuring the right content is crucial when it comes to shaping your agenda and finding the right messages to attract and influence your audience. But creating an event content strategy takes time. You […]

26 Oct 2017 Events
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Green Event Guidelines: How to create sustainable events

Before the financial crisis, sustainability was a hot topic in the boardroom and the conference hall. However, as the recession hit, some organisations and event teams declared environmental concerns deprioritised, as slashed budgets left them in no position to absorb the costs of going green. But, while the downturn was predicted to sound the death […]

20 Oct 2017 Events
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Powering events with personalisation

How can you power your events with personalisation? Personalisation is back in vogue, as businesses everywhere try to reconnect with customers on a one-to-one level. Let’s face it, who doesn’t love walking into a shop or restaurant and being greeted by someone who knows their name, likes and dislikes? Even big brands like Starbucks and […]

17 Oct 2017 Events
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Four in-booth tactics to boost your exhibition stand design

When it comes to designing great exhibition stands, knowing how to grab and keep visitor attention is a must. Here are some fun ideas to help you engage and involve attendees at your next show. 1. Competitions With a rise in affordable, interactive devices, gamification is a hot topic in the world of events. With […]

16 Oct 2017 Exhibitions
Advanced Dynamics Exhibition Stand Design

How to maximise tradeshow ROI

Today, it’s easier to communicate remotely than ever before. But, despite advancements in tech, exhibitions and trade shows remain a powerful way to showcase your brand and the products/services you offer. Exhibitions let potential customers get up close to your products in a way they simply can’t do when looking at pictures online. And, getting […]

10 Oct 2017 Exhibitions
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands