Ideas & Insights

On these pages you will find a wealth of useful knowledge and interesting insights for anyone with a passion for exhibiting or events. Please feel free to make use of the information to make your events and exhibitions more successful. We hope you will come back often, and tell others who might find it valuable.

The Latest Resources from the Apex Team

Event Management Planning

Creating an event content strategy

If you want people to attend your events, you have to give them something worth giving up their valuable time for. So, ensuring the right content is crucial when it comes to shaping your agenda and finding the right messages to attract and influence your audience. But creating an event content strategy takes time. You […]

26 Oct 2017 Events
Screenshot 2017-10-20 09

Green Event Guidelines: How to create sustainable events

Before the financial crisis, sustainability was a hot topic in the boardroom and the conference hall. However, as the recession hit, some organisations and event teams declared environmental concerns deprioritised, as slashed budgets left them in no position to absorb the costs of going green. But, while the downturn was predicted to sound the death […]

20 Oct 2017 Events
Cheers

Powering events with personalisation

How can you power your events with personalisation? Personalisation is back in vogue, as businesses everywhere try to reconnect with customers on a one-to-one level. Let’s face it, who doesn’t love walking into a shop or restaurant and being greeted by someone who knows their name, likes and dislikes? Even big brands like Starbucks and […]

17 Oct 2017 Events
Untitled design (2)

Four in-booth tactics to boost your exhibition stand design

When it comes to designing great exhibition stands, knowing how to grab and keep visitor attention is a must. Here are some fun ideas to help you engage and involve attendees at your next show. 1. Competitions With a rise in affordable, interactive devices, gamification is a hot topic in the world of events. With […]

16 Oct 2017 Exhibitions
Advanced Dynamics Exhibition Stand Design

How to maximise tradeshow ROI

Today, it’s easier to communicate remotely than ever before. But, despite advancements in tech, exhibitions and trade shows remain a powerful way to showcase your brand and the products/services you offer. Exhibitions let potential customers get up close to your products in a way they simply can’t do when looking at pictures online. And, getting […]

10 Oct 2017 Exhibitions
Custom exhibition stand for Fresca Group

Four trade show design trends that are shaping 2017

As we say goodbye to summer, it’s only natural that we start to think about the trends that will get us excited in 2018. But, before we look forward, it’s worth taking some time to look at what’s been all the rage in tradeshow exhibition stand design this year. 1. Texture When it comes to […]

25 Sep 2017 Exhibitions
corporate event organisers - Concorde Christmas

Event trends across the decades

Building on our experience over three decades, Apex has grown to become one of the UK’s leading event and exhibition agencies. So, there’s very little we haven’t seen when it comes to the wonderful world of corporate events! And, while it’s important to keep looking forward to predict what will become THE NEXT BIG THING, […]

24 Aug 2017 Events
GDPR and Events

GDPR and events – is your team ready?

In response to the rapid growth of technology, next year, new legislation will significantly modify the way we can collect, store and use personal data. And, ensuring compliance could be a minefield for even the most seasoned of event professionals. To make matters worse, many people in the events industry still aren’t aware of the […]

16 Aug 2017 Events
Custom Exhibition Stands

Five old-fashioned tactics to make the most of your modern exhibition stand

There is a lot of talk about how to design and build modern exhibition stands. But, even in a digital world, there are practices that stand the test of time. Having earned our stripes in the world of exhibitions over the last three decades, we’ve taken a quick look at some timeless tactics that never […]

9 Aug 2017 Exhibitions
Virtual Tradeshows

Are virtual trade shows going to replace real world events?

For those of us who have earned our stripes in the world of exhibitions, the promise (or threat depending on your point of view!) of the virtual trade show isn’t anything new. But you could be forgiven for thinking the subject had gone away. It’s certainly true that, while a hot topic a few years […]

26 Jul 2017 Exhibitions
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands