Ideas & Insights

Live streaming has become the norm for big events like sporting competitions or concerts – giving those who are not able to attend the chance to enjoy the occasion online. But it’s not just massive consumer events that can benefit from this tech. Organisations of all shapes and sizes can also use it to boost […]

In an earlier blog, we looked at what you need to consider when investing in an exhibition stand. But buying the right system isn’t enough to make sure your tradeshow presence is maximised. You’ll also need to add some magic to ensure your stand is a winner. Is your exhibition stand a conversation starter? All […]

Exhibitions are a powerful way to showcase your brand and the products/services you offer. But you must make sure that the system you choose works for your business. Not only will the wrong exhibition stand fail to attract visitors, but it can also jeopardise your hard-earned brand reputation and become an expensive mistake. How to […]

You know that exhibition stands are a fantastic way to get noticed and promote your business to a captive and targeted audience. But are you making the most of your tradeshow investment? All too often, the time needed to manage the design, build and setup of an exhibition stand detracts from your ultimate show objectives […]

Companies invest a lot of money to attend exhibitions, so it’s vital that this investment pays off. However, all too often organisations come to tradeshows with an exhibition stand design that doesn’t work. And, while it can be tempting to go with a cheap off-the-shelf stand, you could damage your brand and lose money by […]

At Apex, we think a lot about what it takes to create winning corporate events. But we couldn’t do it alone. To ensure our events stand out for all the right reasons, and that they deliver against our clients’ objectives, the relationships that we have with these clients (and our suppliers) are crucial. We are […]

As we look forward to a new year, our exhibition stand design experts share what will be popular over the next 12 months when it comes to driving footfall and converting tradeshow visitors. 1. Smaller exhibition spaces Yes, for some exhibitors big is better, but that doesn’t have to be the case. We’re seeing more […]

According to the experts, it takes just seven seconds to make an impression. So, if you’re looking to attract new clients and customers at a tradeshow or other event, you need something that will get you noticed. But, in the past, a stand out exhibition stand required a big brand budget. This meant that too […]

Sustainability is a hot topic. Not least because a recent UN report claims that the world has just 12 years left to take action on climate change. So, if your business hasn’t yet formed its environmental and social impact policies, this must be on your agenda in 2019. For event and exhibition professionals, sustainability can […]

The premier technical conference of its kind, having run for over a decade, EPMC is a well-known name within the metrology industry. For many years, Apex has been responsible for promoting and growing this extremely important event, attracting like-minded delegates and exhibitors from across the globe. EPMC 2018 was held in the Ricoh Arena in […]