Ideas & Insights

On these pages you will find a wealth of useful knowledge and interesting insights for anyone with a passion for exhibiting or events. Please feel free to make use of the information to make your events and exhibitions more successful. We hope you will come back often, and tell others who might find it valuable.

The Latest Resources from the Apex Team

10 reasons your exhibition stand isn’t working

10 reasons your exhibition stand isn’t working

With over 30 years’ experience designing and building eye-catching exhibition stands, here are ten things we’d encourage you to avoid at your next tradeshow. 1. Not establishing your objectives up front At Apex, we have an innovative three-step approach to designing every exhibition stand. And, before we do anything else, we make sure you understand why […]

18 Sep 2018 Exhibitions
What is the secret to a great event?

What is the secret to a great event?

Whether you’re organising a conference, workshop or roadshow, an award ceremony or a teambuilding event, here are some top tips from the event organisers at Apex to make sure you pull it off in style. Plan for success Regardless of the type of event you are organising, you should always start with a plan. Consider […]

29 Aug 2018 Events
Does your business need a digital transformation innovation day?

Does your business need a digital transformation innovation day?

In our online world, digital transformation is a hot topic. Not least because it is becoming necessary for all businesses, from the small to the enterprise. But digital transformation is more than just a buzzword. And it’s not just about tech. What is digital transformation? Yes, digital transformation is about using technology to ensure your […]

21 Aug 2018 Events
Using technology to make your exhibition stand more successful

Using technology to make your exhibition stand more successful

Exhibition stand design is changing. Merely building the biggest display possible and sticking the company logo on it is no longer enough (and shame on any exhibition design company that ever thought it was!). Today, we live in an experience economy. So, to create a profitable exhibition experience, companies have to use their displays to […]

16 Jul 2018 Exhibitions
GDPR and Pharma

GDPR and events. What does the pharma industry need to know?

In May 2018, new legislation came into force which changed the way we can collect, store and use personal data. Worryingly, however, many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for non-compliance – up […]

16 Jul 2018 Pharma Ideas & Insights

How to create award ceremonies that sparkle

The traditional award ceremony has never gone out of fashion. There is a reason that the Oscars haven’t changed much since 1929. However, that first show saw just saw 270 people attend the event, and the presentation ceremony lasted just 15 minutes. And today, while it might look glamorous watching from afar, with a ceremony […]

16 Jul 2018 Events
Laurus Labs High Impact Exhibition Stand Design

Apex delivers a high impact exhibition stand and dinner event for Laurus Labs

Leading event and exhibition agency Apex, helped Laurus Labs to impress its European CPhl show delegates with a high impact exhibition stand and sophisticated dinner event. Taking place in Frankfurt in 2017, CPhl is an established pharmaceutical event with almost 30 years’ experience of bringing together the movers and shakers in pharma. Ultimately, CPhl unites […]

16 Jul 2018 Pharma Ideas & Insights
NICEIC & ELECSA: A creative and innovative exhibition stand design

NICEIC & ELECSA: A creative and innovative exhibition stand design

NICEIC & ELECSA offer market-leading certification services serving the construction industry; predominantly in the electrical sector. Apex was tasked with delivering a creative and innovative modular exhibition stand with a design that clearly highlighted both the NICEIC and ELECSA brands. Our solution also had to be flexible enough so that different aspects of the system could be […]

15 Jul 2018 Exhibitions
Telesis Modular Exhibition Stand with adjustable height feature

Telesis modular exhibition stand stand

Telesis is the global leader in product identification and traceability technologies. Their machines are relied upon in thousands of manufacturing environments around the world. Exhibiting at MACH 2018, Telesis wanted a high-quality, clean looking and stylish presentation of the Telesis brand and individual products. To achieve this Telesis turned to Apex to produce a stand […]

15 Jul 2018 Exhibitions
How to get people to come to events

RSVP? How to get people to come to your events

When you’ve put your heart and soul into creating an event, it can be demoralising if people don’t show up to appreciate it. Not to mention a poor return on your investment. But, when it comes to creating show-stopping corporate events, what you do on the day is only half the battle. And, getting people […]

18 Jun 2018 Events
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands