Ideas & Insights

On these pages you will find a wealth of useful knowledge and interesting insights for anyone with a passion for exhibiting or events. Please feel free to make use of the information to make your events and exhibitions more successful. We hope you will come back often, and tell others who might find it valuable.

The Latest Resources from the Apex Team

What's trending in exhibition design

What’s trending in exhibition stand design?

As we look forward to a new year, our exhibition stand design experts share what will be popular over the next 12 months when it comes to driving footfall and converting tradeshow visitors. 1. Smaller exhibition spaces Yes, for some exhibitors big is better, but that doesn’t have to be the case. We’re seeing more […]

17 Dec 2018 Exhibitions
Why you need a reusable exhibition stand

Why you need a reusable exhibition stand

According to the experts, it takes just seven seconds to make an impression. So, if you’re looking to attract new clients and customers at a tradeshow or other event, you need something that will get you noticed. But, in the past, a stand out exhibition stand required a big brand budget. This meant that too […]

11 Dec 2018 Exhibitions
Should you have a sustainable agenda when creating your next exhibition stand?

Should you have a sustainable agenda when creating your next exhibition stand?

Sustainability is a hot topic. Not least because a recent UN report claims that the world has just 12 years left to take action on climate change. So, if your business hasn’t yet formed its environmental and social impact policies, this must be on your agenda in 2019. For event and exhibition professionals, sustainability can […]

11 Dec 2018 Exhibitions

EPMC, The European Portable Metrology Conference, 2018

The premier technical conference of its kind, having run for over a decade, EPMC is a well-known name within the metrology industry. For many years, Apex has been responsible for promoting and growing this extremely important event, attracting like-minded delegates and exhibitors from across the globe. EPMC 2018 was held in the Ricoh Arena in […]

7 Dec 2018 Events
How to create an ethical exhibition stand

How to create an ethical exhibition stand

At Apex, we have an enviable reputation when it comes to creating eye-catching and engaging exhibition stands that start conversations and boost sales. However, for heavily regulated industries, we also understand that there are strict rules that have to be followed. But having an ethical exhibition stand doesn’t mean you have to give up the […]

19 Nov 2018 Exhibitions
paperless exhibition stand

Make your exhibition stand paperless

There’s no doubt that visitors love a good giveaway at tradeshows. And the more creative the better. Let’s face it, you can only go so far with branded pens. Over the years, our exhibition team has come up with a huge range of alternative giveaways to help our clients to stand out from the crowd. […]

12 Nov 2018 Exhibitions
deliver visitor value with your exhibition stand

How to deliver visitor value with your exhibition stand

There’s no substitute for face-to-face meetings. In fact, according to the experts[1], live events are the single most effective marketing channel for most organisations. And it’s not hard to see why. Despite advancements in tech you just can’t beat personal interaction with potential suppliers and customers. But meetings require a significant level of investment. For […]

12 Oct 2018 Exhibitions
A tradeshow checklist for exhibitors

A tradeshow checklist for exhibitors

If you want to make a big impact and put the competition in the shade, you’ll need an exhibition stand that has the elusive wow factor. But how can you make sure that poor planning doesn’t let you down on the day? Brought to you from the experts at Apex, our handy checklist ensures your […]

1 Oct 2018 Exhibitions
10 reasons your exhibition stand isn’t working

10 reasons your exhibition stand isn’t working

With over 30 years’ experience designing and building eye-catching exhibition stands, here are ten things we’d encourage you to avoid at your next tradeshow. 1. Not establishing your objectives up front At Apex, we have an innovative three-step approach to designing every exhibition stand. And, before we do anything else, we make sure you understand why […]

18 Sep 2018 Exhibitions
What is the secret to a great event?

What is the secret to a great event?

Whether you’re organising a conference, workshop or roadshow, an award ceremony or a teambuilding event, here are some top tips from the event organisers at Apex to make sure you pull it off in style. Plan for success Regardless of the type of event you are organising, you should always start with a plan. Consider […]

29 Aug 2018 Events
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands