Ideas & Insights

On these pages you will find a wealth of useful knowledge and interesting insights for anyone with a passion for exhibiting or events. Please feel free to make use of the information to make your events and exhibitions more successful. We hope you will come back often, and tell others who might find it valuable.

The Latest Resources from the Apex Team

How to create a winning event email

So, as well as creating an event that will inspire, inform or challenge your attendees, event professionals also have to know what it takes to capture attention in the first place. Here are some top tips to make sure that your event emails work hard for you. Know who you are talking to Knowing who […]

1 Oct 2019 Events
Exhibition stand design with added value

Exhibition stand design with added value

Everyone wants an engaging trade show booth. But, to achieve this, it’s essential to think beyond design and construction.  With over 30 years’ experience in exhibition stand design, we use all our experience and exhibition know-how to ensure our clients enjoy some unique value-add. So, how do we deliver exhibition stand designs that give you […]

19 Sep 2019 Exhibitions
Apex launches Lumentium UK demo experience

Apex launches Lumentium UK demo experience

Something genuinely different has come to the UK events market. Apex – one of the UK’s leading event and exhibition agencies – is now accepting pre-bookings for its Lumentium UK showroom. Launching in September, the Lumentium show is a stunning visual experience that combines world travel, fine food and state of the art CGI table […]

29 Aug 2019 Lumentium News
Using video to create immersive events

Using video to create immersive events

To boost sign up and get people excited Video encourages potential attendees to sign-up to events. And, once done, it also gets guests excited about attending. In fact, video is a fantastic way to increase event anticipation. For example, by: Using video of previous events to show why potential attendees shouldn’t miss out Promoting speakers […]

27 Aug 2019 Events
Planning an exhibition stand? You must read this!

Planning an exhibition stand? You must read this!

Planning an exhibition stand starts early! If you can, it pays to start planning your exhibition stand 9-12 months before the big day. Things to consider at this stage include: Your objectives for the event. For example, raising brand awareness, networking, showcasing a new product, or sales Your target audience. For example, are you hoping […]

19 Aug 2019 Exhibitions
4 reasons why exhibiting at trade shows is a great idea

4 reasons why exhibiting at trade shows is a great idea

Despite all the talk about tech, there are few things as powerful as meeting suppliers and customers face to face. So, when it comes to ensuring your hard-earned marketing budget works for you, saying “yes” to exhibiting at trade shows should be a no-brainer. Here are four reasons why: Build Relationships For most of us, […]

31 Jul 2019 Exhibitions
How to shake things up when planning a business event

How to shake things up when planning a business event

Despite this, time after time, organisations think they can get away with using the same old event format. But take it from us, if you don’t inspire, inform or challenge your attendees, any money spent on creating an event is going to end up wasted. People value their time, and they don’t react well if […]

30 Jul 2019 Lumentium Blogs
Five key challenges when building exhibition stands (and how to overcome them)

Five key challenges when building exhibition stands (and how to overcome them)

At Apex, we talk a lot about how we design great looking exhibition stands that deliver the results our clients need. And we are undeniably proud of this work. Not least because, our combination of creative flair and commercial awareness ensures that our stands provide real ROI. But exhibition stand design isn’t all we do. […]

17 Jul 2019 Exhibitions
Corporate event food. How to get it right

Corporate event food. How to get it right

Tips on how to create the best event food Consider how you want people to feel When creating an event, one of the first things any event professional should establish is how they want attendees to feel. Do you want them to be relaxed and comfortable, or inspired and excited? Once you know this, you […]

10 Jul 2019 Lumentium Blogs
Novalac evening symposium and dinner

Novalac evening symposium and dinner

Novalac was exhibiting at the SEC in Glasgow. Following the exhibition, they asked Apex to help manage and produce an evening symposium and dinner for 200 guests from all over the world. Researching and sourcing a fantastic venue, we arranged for the magnificent Stirling Castle to play the backdrop to this spectacular event.

3 Jul 2019 Events
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands