Ideas & Insights

Planning an exhibition stand starts early! If you can, it pays to start planning your exhibition stand 9-12 months before the big day. Things to consider at this stage include: Your objectives for the event. For example, raising brand awareness, networking, showcasing a new product, or sales Your target audience. For example, are you hoping […]

Despite all the talk about tech, there are few things as powerful as meeting suppliers and customers face to face. So, when it comes to ensuring your hard-earned marketing budget works for you, saying “yes” to exhibiting at trade shows should be a no-brainer. Here are four reasons why: Build Relationships For most of us, […]

Despite this, time after time, organisations think they can get away with using the same old event format. But take it from us, if you don’t inspire, inform or challenge your attendees, any money spent on creating an event is going to end up wasted. People value their time, and they don’t react well if […]

At Apex, we talk a lot about how we design great looking exhibition stands that deliver the results our clients need. And we are undeniably proud of this work. Not least because, our combination of creative flair and commercial awareness ensures that our stands provide real ROI. But exhibition stand design isn’t all we do. […]

Tips on how to create the best event food Consider how you want people to feel When creating an event, one of the first things any event professional should establish is how they want attendees to feel. Do you want them to be relaxed and comfortable, or inspired and excited? Once you know this, you […]

Novalac was exhibiting at the SEC in Glasgow. Following the exhibition, they asked Apex to help manage and produce an evening symposium and dinner for 200 guests from all over the world. Researching and sourcing a fantastic venue, we arranged for the magnificent Stirling Castle to play the backdrop to this spectacular event.

Light it up with the right products! Lighting has long been used to add wow-factor to exhibition stands. And, if you have booked a dull spot in the conference hall, illumination is crucial. Neon-like LED, lightboxes and panel lighting are all popular with exhibitors looking to maximise impact at tradeshows. Modular, mobile shelving which perfectly […]

Having managed the annual Elior Awards for Excellence for many years now, once again, leading contract caterer Elior trusted us to help it celebrate the efforts and successes of its outstanding employees.

The question “how much does an exhibition stand cost?” is something we get asked a lot. But the truth is, there is no one answer. The cost of exhibiting depends on the type, design and style of display you want. So what are your options? Custom Exhibition Stands If you want to make a big […]

Projection mapping is also known as video mapping, table mapping, spatial augmented reality, and 3D mapping. And, over the years, it has been used not only for advertising and decoration but also at concerts and the theatre. Basically, anywhere where real impact is needed. How is projection mapping used? Projection mapping will create one of […]