Ideas & Insights

With demanding workloads and long hours, the number of people suffering from stress is on the rise, and this can take its toll on a business. But, the healthier employees are – both mentally and physically – the less likely it is that they will need time off work. So, it is no surprise that […]

BevExpo started in 2016, with ambitious plans to bring back a UK based industry exhibition and seminar programme for the brewing supply chain. Having not been done for years, the client approached Apex to make it happen for them. In 2018, and returning for the second time, this year’s BevExpo aimed to be even bigger […]

To stand out from the crowd, your exhibition stand has to reach out and appeal to attendees. Here are some easy ways to help you to do this… If you’d like to find out more about how we can help you, click here to find out more, or give us a call today on + 44 […]

At Apex, at the start of each year, we put our heads together to brainstorm the key marketing trends over the next 12 months. More importantly, we look at how our clients can use these trends to boost their exhibition success. Here’s what savvy event teams will be investing in throughout 2018: Big data Big […]

Team building has long been used to persuade, educate, motivate, and inspire staff. And, over the decades, we’ve organised a wide range of sporting events at work. So we’ve seen plenty of trends come and go (firewalking anyone?). But regardless of what else has changed, sport has always proved popular with managers and employees alike. And, […]

As we start a new year, businesses are looking at how best to spend their hard-earned marketing budgets. While clever tools like AI and augmented reality are on the wish-list of many, what’s set to deliver in 2018 is something that’s been around for quite a bit longer. In fact, according to a report,[1] live […]

While Virtual Events are undoubtedly ‘greener’,  you still can’t beat face-to-face interaction with potential suppliers and customers. And, with a few simple steps, you can reduce your impact on the environment when it comes to real-world exhibitions and tradeshows. If you’d like to find out more about how we can help you, click here to find out […]

In 2018, businesses are looking at the new and emerging technologies they can exploit to support their marketing strategies. And, in amongst tools like AI, augmented reality and voice-optimised content, live events will be one of the most important trends over the next 12 months. But it’s not about giving a nod to nostalgia while […]

Here are some of our top tips to help you crack the content code at your next event; making sure you deliver those all-important communications in a way that informs, impresses, entertains, and motivates. If you’d like to find out more about how we can help you, click here to find out more, or give […]

Following the accusations against film producer Harvey Weinstein, women across Hollywood are coming forward to share their stories. But inappropriate behaviour and sexual assault aren’t confined to the movie business. And, as it becomes glaringly evident that there are few, if any industries that are free from harassment, it is important that those of us […]