Ideas & Insights

by Paul Ashford The Covid-19 global pandemic has permanently changed the events and exhibitions industry. Indeed it can be argued that the exhibitions and events industry was the first be affected by the effects of the Covid-19 virus. Most notably, the huge Mobile World Congress show was cancelled back at the beginning of February, which […]

So, as well as creating an event that will inspire, inform or challenge your attendees, event professionals also have to know what it takes to capture attention in the first place. Here are some top tips to make sure that your event emails work hard for you. Know who you are talking to Knowing who […]

Everyone wants an engaging trade show booth. But, to achieve this, it’s essential to think beyond design and construction.  With over 30 years’ experience in exhibition stand design, we use all our experience and exhibition know-how to ensure our clients enjoy some unique value-add. So, how do we deliver exhibition stand designs that give you […]

Something genuinely different has come to the UK events market. Apex – one of the UK’s leading event and exhibition agencies – is now accepting pre-bookings for its Lumentium UK showroom. Launching in September, the Lumentium show is a stunning visual experience that combines world travel, fine food and state of the art CGI table […]

To boost sign up and get people excited Video encourages potential attendees to sign-up to events. And, once done, it also gets guests excited about attending. In fact, video is a fantastic way to increase event anticipation. For example, by: Using video of previous events to show why potential attendees shouldn’t miss out Promoting speakers […]

Planning an exhibition stand starts early! If you can, it pays to start planning your exhibition stand 9-12 months before the big day. Things to consider at this stage include: Your objectives for the event. For example, raising brand awareness, networking, showcasing a new product, or sales Your target audience. For example, are you hoping […]

Despite all the talk about tech, there are few things as powerful as meeting suppliers and customers face to face. So, when it comes to ensuring your hard-earned marketing budget works for you, saying “yes” to exhibiting at trade shows should be a no-brainer. Here are four reasons why: Build Relationships For most of us, […]

Despite this, time after time, organisations think they can get away with using the same old event format. But take it from us, if you don’t inspire, inform or challenge your attendees, any money spent on creating an event is going to end up wasted. People value their time, and they don’t react well if […]

At Apex, we talk a lot about how we design great looking exhibition stands that deliver the results our clients need. And we are undeniably proud of this work. Not least because, our combination of creative flair and commercial awareness ensures that our stands provide real ROI. But exhibition stand design isn’t all we do. […]

Tips on how to create the best event food Consider how you want people to feel When creating an event, one of the first things any event professional should establish is how they want attendees to feel. Do you want them to be relaxed and comfortable, or inspired and excited? Once you know this, you […]