Author: Carolyn Hughes

Pharma exhibition stand Apex Events and Exhibitions

How can your pharma exhibition stand maximise customer engagement?

Here’s the perennial question: whether you exhibit regularly or just in one or two major pharma shows, how do you turn your exhibition stand from a branded space with product and prescribing information into something that really works for you? For many, the answer seems to be to build it large and make it impressive. […]

27 Apr 2020 Pharma Ideas & Insights
Apex events & exhibitions - how will our industry change

How will the events and exhibitions industry change post-Corona virus?

by Paul Ashford The Covid-19 global pandemic has permanently changed the events and exhibitions industry. Indeed it can be argued that the exhibitions and events industry was the first be affected by the effects of the Covid-19 virus. Most notably, the huge Mobile World Congress show was cancelled back at the beginning of February, which […]

21 Apr 2020 Events