Author: Pete Forse

Trade show design trends 2017

Four trade show design trends that shaped 2017

As we say goodbye to summer, it’s only natural that we start to think about the trends that will get us excited in 2018. But, before we look forward, it’s worth taking some time to look at what’s been all the rage in tradeshow exhibition stand design this year. 1. Texture When it comes to […]

25 Sep 2017 Exhibitions
Exhibition Stand Design tactics that work

Five old-fashioned tactics to make the most of your modern exhibition stand

There is a lot of talk about how to design and build modern exhibition stands. But, even in a digital world, there are practices that stand the test of time. Having earned our stripes in the world of exhibitions over the last three decades, we’ve taken a quick look at some timeless tactics that never […]

9 Aug 2017 Exhibitions
Virtual trade shows vs real life trade shows

Are virtual trade shows going to replace real world events?

For those of us who have earned our stripes in the world of exhibitions, the promise (or threat depending on your point of view!) of the virtual trade show isn’t anything new. But you could be forgiven for thinking the subject had gone away. It’s certainly true that, while a hot topic a few years […]

26 Jul 2017 Exhibitions
How to use technology at an exhibition stand

Four ways technology will make your exhibition stand more successful

The world of exhibition stand design is changing. And, in today’s experience economy, displays have to grab attention and start sales conversations if brands want to capitalise on the potential of a captive and targeted audience at tradeshows and other events. But help is at hand. At Apex, we have over 30 years’ experience in […]

20 Jun 2017 Exhibitions
How to ensure a successful exhibition experience

Three simple steps to a successful exhibition experience

Exhibition stands are a fantastic way to get noticed and promote your business to a captive and targeted audience. But, as shows also require a significant investment in time, money, energy, and resource, it’s vital to maximise your return on investment. And that means creating an exhibition presence that appeals to your target customers. In […]

1 Jun 2017 Exhibitions
Alternative Event GiveAways

INFOGRAPHIC: 5 Alternative Giveaways For Your Next Exhibition

Exhibition attendees love a good giveaway, but you can only go so far with branded pens and caps. At your next event, consider these alternative giveaways to truly stand out from the crowd… If you’d like to find out more about how we can help you, click here to find out more, or give us […]

28 Feb 2017 Exhibitions
How can your exhibition stand help you win customers

A Guide to Effective Exhibiting

Diminishing budgets, the need to demonstrate ROI, and meet wider business objectives mean that when it comes to exhibitions and trade shows, status-quo planning is no longer an option. Instead, exhibition professionals must measure the success of each and every event, each and every year. At Apex, we understand the immense effort that goes into […]

8 Feb 2017 Exhibitions
What is Zero Based Exhibiting?

Zero-based exhibiting. What’s it all about?

Unilever has announced the adoption of zero-based budgeting across its marketing functions. What this means is that Unilever’s marketing teams now have to justify spending on all new brand activity,  rather than being provided with a budget based on last year’s spend. However, while this strict cost control measure was implemented to help the company […]

27 Jun 2016 Exhibitions
Exhibition Stand News from Apex

The Effective Exhibitor – June 2016

With summer fast approaching, we've been developing a bank of resources for busy event profs. These resources are regularly added to our website, and you can keep up-to-date by following us on social media. We've also included some select articles and case studies in this newsletter, including some top social media tips, and a look at [...]
3 Jun 2016 Exhibitions