Event Blogs

How to get people to come to events

RSVP? How to get people to come to your events

When you’ve put your heart and soul into creating an event, it can be demoralising if people don’t show up to appreciate it. Not to mention a poor return on your investment. But, when it comes to creating show-stopping corporate events, what you do on the day is only half the battle. And, getting people […]

18 Jun 2018 Events
Is the traditional conference dead?

Is the traditional conference dead?

Modern event planners organise all kinds of events. And, one of the most trusted in our armoury is the conference. Used to impart information and help attendees learn new skills, historically the conference format has followed the same arrangement; with delegates seated in an auditorium, speakers presenting hour-long keynotes (sometimes with a Q&A at the […]

11 Jun 2018 Events

Boost your business with wellbeing at work events

With demanding workloads and long hours, the number of people suffering from stress is on the rise, and this can take its toll on a business. But, the healthier employees are – both mentally and physically – the less likely it is that they will need time off work. So, it is no surprise that […]

1 May 2018 Events

Should you introduce sporting events at work?

Team building has long been used to persuade, educate, motivate, and inspire staff. And, over the decades, we’ve organised a wide range of sporting events at work. So we’ve seen plenty of trends come and go (firewalking anyone?). But regardless of what else has changed, sport has always proved popular with managers and employees alike. And, […]

22 Jan 2018 Events
Improving ROI at live events with apex.co.uk

Live events set to be the single most effective marketing channel in 2018

In 2018, businesses are looking at the new and emerging technologies they can exploit to support their marketing strategies. And, in amongst tools like AI, augmented reality and voice-optimised content, live events will be one of the most important trends over the next 12 months. But it’s not about giving a nod to nostalgia while […]

14 Dec 2017 Events
Creating an event content strategy

Creating an event content strategy

If you want people to attend your events, you have to give them something worth giving up their valuable time for. So, ensuring the right content is crucial when it comes to shaping your agenda and finding the right messages to attract and influence your audience. But creating an event content strategy takes time. You […]

26 Oct 2017 Events
Using personalisation at corporate events

Powering events with personalisation

How can you power your events with personalisation? Personalisation is back in vogue, as businesses everywhere try to reconnect with customers on a one-to-one level. Let’s face it, who doesn’t love walking into a shop or restaurant and being greeted by someone who knows their name, likes and dislikes? Even big brands like Starbucks and […]

17 Oct 2017 Events
Event Trends that work

Event trends across the decades

Building on our experience over three decades, Apex has grown to become one of the UK’s leading event and exhibition agencies. So, there’s very little we haven’t seen when it comes to the wonderful world of corporate events! And, while it’s important to keep looking forward to predict what will become THE NEXT BIG THING, […]

24 Aug 2017 Events
Event management and GDPR

GDPR and events – is your team ready?

In response to the rapid growth of technology, next year, new legislation will significantly modify the way we can collect, store and use personal data. And, ensuring compliance could be a minefield for even the most seasoned of event professionals. To make matters worse, many people in the events industry still aren’t aware of the […]

16 Aug 2017 Events
Creating events in the experience economy

How to create stand-out events in the experience economy

The “experience economy” is one of those buzzwords everyone is using. So, if you haven’t heard of it yet, you soon will. Particularly as it’s being dubbed one of the most significant global trends in marketing. But what exactly is it? And what does it mean for marketing and event teams? What is the experience […]

24 May 2017 Events
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands