Event Blogs

Event Management Planning

Creating an event content strategy

If you want people to attend your events, you have to give them something worth giving up their valuable time for. So, ensuring the right content is crucial when it comes to shaping your agenda and finding the right messages to attract and influence your audience. But creating an event content strategy takes time. You […]

26 Oct 2017 Events
Cheers

Powering events with personalisation

How can you power your events with personalisation? Personalisation is back in vogue, as businesses everywhere try to reconnect with customers on a one-to-one level. Let’s face it, who doesn’t love walking into a shop or restaurant and being greeted by someone who knows their name, likes and dislikes? Even big brands like Starbucks and […]

17 Oct 2017 Events
corporate event organisers - Concorde Christmas

Event trends across the decades

Building on our experience over three decades, Apex has grown to become one of the UK’s leading event and exhibition agencies. So, there’s very little we haven’t seen when it comes to the wonderful world of corporate events! And, while it’s important to keep looking forward to predict what will become THE NEXT BIG THING, […]

24 Aug 2017 Events
GDPR and Events

GDPR and events – is your team ready?

In response to the rapid growth of technology, next year, new legislation will significantly modify the way we can collect, store and use personal data. And, ensuring compliance could be a minefield for even the most seasoned of event professionals. To make matters worse, many people in the events industry still aren’t aware of the […]

16 Aug 2017 Events
Disruptive Events create compelling multi-sensory experiences

How to create stand-out events in the experience economy

The “experience economy” is one of those buzzwords everyone is using. So, if you haven’t heard of it yet, you soon will. Particularly as it’s being dubbed one of the most significant global trends in marketing. But what exactly is it? And what does it mean for marketing and event teams? What is the experience […]

24 May 2017 Events
Business Team Building Day Organised by Apex

15 steps to a successful hackday

What is a hack day? A fantastic way to unleash innovation, the hack day has a proud tradition in Silicon Valley. In fact, companies like Facebook, Netflix, Microsoft, Google, and even NASA, have long used hack days to ignite collaborative brainstorms and inspire ideas that might otherwise have fallen by the wayside due to the […]

12 May 2017 Events
Event Management Support

Event registration. Is it a waste of your time?

When it comes to event management, the one thing every organiser can be sure of is that they’ll have too much to do and not enough time to do it in. Helping to remove some of the burdens from your busy shoulders, automating your event management promises to free you from time-consuming manual processes. So, […]

27 Apr 2017 Events
Felix Baumgartner record-breaking freefall skydive from space is a disruptive event

How to create disruptive events

People have been talking about disruptive marketing for years, as intense competition has forced brands to shake things up and seek new ways to boost sales. But just what is it, and how can it give your events a boost? Put simply, disruptive marketing literally disrupts your attention by doing something different. Something that changes […]

23 Apr 2017 Events
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5 event trends you should know about in 2017

It’s that time of year again. The time we all start to look forward and predict what will become THE NEXT BIG THING in the world of event management. Of course, without a crystal ball (or time-machine), none of us knows just what’s around the corner. But, with a little foresight and years of expertise in […]

18 Nov 2016 Exhibitions
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Does teambuilding really work?

What do you think when you hear the word teambuilding? Do you see people crashing about in 4×4 off-road vehicles, or abseiling down a vertigo-inducing cliff? Or perhaps something more gentle, like building the Eiffel Tower out of newspaper and string? The truth is, for many people, teambuilding generates a feeling of dread. Fear that […]

17 Nov 2016 Events
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands