Event Blogs

How to create disruptive events

How to create disruptive corporate events

People have been talking about disruptive marketing for years, as intense competition has forced brands to shake things up and seek new ways to boost sales. But just what is it, and how can it give your events a boost? Put simply, disruptive marketing literally disrupts your attention by doing something different. Something that changes […]

23 Apr 2017 Events
Event Management Trends 2018

5 event trends you should know about

At Apex, we are always looking forward to predict what will become THE NEXT BIG THING in the world of event management. Of course, without a crystal ball (or time-machine), none of us knows just what’s around the corner. But, with a little foresight and years of expertise in this fast-moving industry, we have what it […]

18 Nov 2016 Exhibitions
Team building for businesses. Does it really work?

Does teambuilding really work?

What do you think when you hear the word teambuilding? Do you see people crashing about in 4×4 off-road vehicles, or abseiling down a vertigo-inducing cliff? Or perhaps something more gentle, like building the Eiffel Tower out of newspaper and string? The truth is, for many people, teambuilding generates a feeling of dread. Fear that […]

17 Nov 2016 Events
Top tips for disaster prevention at corporate events

Avoid event planning nightmares. 5 tactics for disaster prevention

Live events are ‘predictably unpredictable.’ Which in short, means that if it can go wrong, then at some point it probably will. All kinds of challenges, from minor niggles to full-blown disasters are lurking around the corner to trip up even the most seasoned event management professional. And, few things are more cringe-worthy than a […]

14 Sep 2016 Events
Rio Paralympics Event Management

What can event planners learn from the Rio Paralympics?

This week, the 2016 Summer Paralympics kicked off in Rio. While we hope the Games will be a resounding success for Team GB, the run-up to the event has not been without controversy. With a leading figure in the Paralympic movement now calling for an inquiry into “unacceptable Rio failures”, just what went wrong? And, […]

8 Sep 2016 Events
Pokemon Go and Events

Pokémon GO. Should event profs embrace the craze?

If you haven’t yet heard about Pokémon GO then you are probably living under a rock. A lovely peaceful rock it may be, particularly if you feel the same way as this guy. But, love it or hate it, the cultural tsunami that is Pokémon GO is so powerful that the Guardian has written an […]

14 Aug 2016 Exhibitions
How can eventprofs reduce the stress? Find out with these top tips

Ten tips to help event profs reduce the stress

A few months ago, we compared event management to rocket science, and it seems we weren’t far off the mark. According to a recent report, the role of event coordinator is the fifth most stressful job of 2016, with only military personnel, firefighters, pilots, and police officers coming in higher on the stress scale. The […]

29 Jun 2016 Events
What does the future of event technology look like?

Is this the future of exhibition and event tech?

When it comes to exhibitions and events, quirky tech is always an attention grabber. Taking a look at some new and emerging technology, we consider what the future of event tech might look like. And what is already available to help you to engage and involve attendees at your next event. 1. Augmented and Virtual […]

3 Jun 2016 Exhibitions
Using social media at events

Is the event industry just paying social media lip service?

There’s lots of pontificating about how great social media is when it comes to events. But the truth is, social media is drastically underused, and, in many cases incorrectly managed. However, with event planners increasingly expected to do more with less, and technology delivering more and more business benefits, social media should be a key […]

7 Apr 2016 Exhibitions
Event Management is a complex process

Why your conference is like a space rocket

Event management may not be rocket science, but make no mistake, it has more in common than you’d think. Imagine you’re launching a new satellite into space. You need an enormous rocket with tons of fuel to get it up there, but what is it that actually does the business? The massive rocket or the […]

29 Feb 2016 Events
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands