Events

Should you introduce sporting events at work?

Team building has long been used to persuade, educate, motivate, and inspire staff. And, over the decades, we’ve organised a wide range of sporting events at work. So we’ve seen plenty of trends come and go (firewalking anyone?). But regardless of what else has changed, sport has always proved popular with managers and employees alike. And, […]

22 Jan 2018 Events
Improving ROI at live events with apex.co.uk

Live events set to be the single most effective marketing channel in 2018

In 2018, businesses are looking at the new and emerging technologies they can exploit to support their marketing strategies. And, in amongst tools like AI, augmented reality and voice-optimised content, live events will be one of the most important trends over the next 12 months. But it’s not about giving a nod to nostalgia while […]

14 Dec 2017 Events
Infographic: How to create a winning event content strategy

INFOGRAPHIC: How to create a winning event content strategy

Here are some of our top tips to help you crack the content code at your next event; making sure you deliver those all-important communications in a way that informs, impresses, entertains, and motivates. If you’d like to find out more about how we can help you, click here to find out more, or give […]

8 Dec 2017 Events
Creating an event content strategy

Creating an event content strategy

If you want people to attend your events, you have to give them something worth giving up their valuable time for. So, ensuring the right content is crucial when it comes to shaping your agenda and finding the right messages to attract and influence your audience. But creating an event content strategy takes time. You […]

26 Oct 2017 Events
Creating sustainable corporate events

Green Event Guidelines: How to create sustainable events

Before the financial crisis, sustainability was a hot topic in the boardroom and the conference hall. However, as the recession hit, some organisations and event teams declared environmental concerns deprioritised, as slashed budgets left them in no position to absorb the costs of going green. But, while the downturn was predicted to sound the death […]

20 Oct 2017 Events
Using personalisation at corporate events

Powering events with personalisation

How can you power your events with personalisation? Personalisation is back in vogue, as businesses everywhere try to reconnect with customers on a one-to-one level. Let’s face it, who doesn’t love walking into a shop or restaurant and being greeted by someone who knows their name, likes and dislikes? Even big brands like Starbucks and […]

17 Oct 2017 Events
Event Trends that work

Event trends across the decades

Building on our experience over three decades, Apex has grown to become one of the UK’s leading event and exhibition agencies. So, there’s very little we haven’t seen when it comes to the wonderful world of corporate events! And, while it’s important to keep looking forward to predict what will become THE NEXT BIG THING, […]

24 Aug 2017 Events
Event management and GDPR

GDPR and events – is your team ready?

In response to the rapid growth of technology, next year, new legislation will significantly modify the way we can collect, store and use personal data. And, ensuring compliance could be a minefield for even the most seasoned of event professionals. To make matters worse, many people in the events industry still aren’t aware of the […]

16 Aug 2017 Events
Elior Awards starring Gary Lineker. Event Management by Apex.

Elior Awards 2016 starring Gary Lineker

Each year leading contract caterer Elior hosts a prestigious awards ceremony and management conference. Ultimately, Apex was responsible for the overall event management of the awards; making sure that the day was a resounding success for our client.

15 Jun 2017 Events
Creating events in the experience economy

How to create stand-out events in the experience economy

The “experience economy” is one of those buzzwords everyone is using. So, if you haven’t heard of it yet, you soon will. Particularly as it’s being dubbed one of the most significant global trends in marketing. But what exactly is it? And what does it mean for marketing and event teams? What is the experience […]

24 May 2017 Events
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands