Exhibition Blogs

What's trending in exhibition design

What’s trending in exhibition stand design?

As we look forward to a new year, our exhibition stand design experts share what will be popular over the next 12 months when it comes to driving footfall and converting tradeshow visitors. 1. Smaller exhibition spaces Yes, for some exhibitors big is better, but that doesn’t have to be the case. We’re seeing more […]

17 Dec 2018 Exhibitions
Why you need a reusable exhibition stand

Why you need a reusable exhibition stand

According to the experts, it takes just seven seconds to make an impression. So, if you’re looking to attract new clients and customers at a tradeshow or other event, you need something that will get you noticed. But, in the past, a stand out exhibition stand required a big brand budget. This meant that too […]

11 Dec 2018 Exhibitions
Should you have a sustainable agenda when creating your next exhibition stand?

Should you have a sustainable agenda when creating your next exhibition stand?

Sustainability is a hot topic. Not least because a recent UN report claims that the world has just 12 years left to take action on climate change. So, if your business hasn’t yet formed its environmental and social impact policies, this must be on your agenda in 2019. For event and exhibition professionals, sustainability can […]

11 Dec 2018 Exhibitions
How to create an ethical exhibition stand

How to create an ethical exhibition stand

At Apex, we have an enviable reputation when it comes to creating eye-catching and engaging exhibition stands that start conversations and boost sales. However, for heavily regulated industries, we also understand that there are strict rules that have to be followed. But having an ethical exhibition stand doesn’t mean you have to give up the […]

19 Nov 2018 Exhibitions
paperless exhibition stand

Make your exhibition stand paperless

There’s no doubt that visitors love a good giveaway at tradeshows. And the more creative the better. Let’s face it, you can only go so far with branded pens. Over the years, our exhibition team has come up with a huge range of alternative giveaways to help our clients to stand out from the crowd. […]

12 Nov 2018 Exhibitions
deliver visitor value with your exhibition stand

How to deliver visitor value with your exhibition stand

There’s no substitute for face-to-face meetings. In fact, according to the experts[1], live events are the single most effective marketing channel for most organisations. And it’s not hard to see why. Despite advancements in tech you just can’t beat personal interaction with potential suppliers and customers. But meetings require a significant level of investment. For […]

12 Oct 2018 Exhibitions
10 reasons your exhibition stand isn’t working

10 reasons your exhibition stand isn’t working

With over 30 years’ experience designing and building eye-catching exhibition stands, here are ten things we’d encourage you to avoid at your next tradeshow. 1. Not establishing your objectives up front At Apex, we have an innovative three-step approach to designing every exhibition stand. And, before we do anything else, we make sure you understand why […]

18 Sep 2018 Exhibitions
Using technology to make your exhibition stand more successful

Using technology to make your exhibition stand more successful

Exhibition stand design is changing. Merely building the biggest display possible and sticking the company logo on it is no longer enough (and shame on any exhibition design company that ever thought it was!). Today, we live in an experience economy. So, to create a profitable exhibition experience, companies have to use their displays to […]

16 Jul 2018 Exhibitions
GDPR and Exhibitions

GDPR: Show your customers some love

But, while much of the talk over the new General Data Protection Regulation (GPPR) has focused on the hefty fines for non-compliance (up to €20 million or 4% of annual turnover!), the GDPR doesn’t have to keep you awake at night. But what do you need to know about GDPR and exhibitions? To keep our clients […]

16 May 2018 Exhibitions
5 Ways to do more with less

5 ways to do more with less

The UK may no longer be in recession, but there is no doubt that businesses large and small remain cautious about how to spend their hard-earned marketing budgets. Return on Investment (ROI) is crucial. But, to be successful at a tradeshow, you have to stand out in the crowd. So, how do you balance the […]

9 May 2018 Exhibitions
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands