Exhibition Blogs

Five reasons why your business must have a trade show marketing presence in 2018

As we start a new year, businesses are looking at how best to spend their hard-earned marketing budgets. While clever tools like AI and augmented reality are on the wish-list of many, what’s set to deliver in 2018 is something that’s been around for quite a bit longer. In fact, according to a report,[1] live […]

15 Jan 2018 Exhibitions
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Tradeshows and Exhibitions. Should we still be using sex to sell?

Following the accusations against film producer Harvey Weinstein, women across Hollywood are coming forward to share their stories. But inappropriate behaviour and sexual assault aren’t confined to the movie business. And, as it becomes glaringly evident that there are few, if any industries that are free from harassment, it is important that those of us […]

24 Nov 2017 Exhibitions
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Four in-booth tactics to boost your exhibition stand design

When it comes to designing great exhibition stands, knowing how to grab and keep visitor attention is a must. Here are some fun ideas to help you engage and involve attendees at your next show. 1. Competitions With a rise in affordable, interactive devices, gamification is a hot topic in the world of events. With […]

16 Oct 2017 Exhibitions
Advanced Dynamics Exhibition Stand Design

How to maximise tradeshow ROI

Today, it’s easier to communicate remotely than ever before. But, despite advancements in tech, exhibitions and trade shows remain a powerful way to showcase your brand and the products/services you offer. Exhibitions let potential customers get up close to your products in a way they simply can’t do when looking at pictures online. And, getting […]

10 Oct 2017 Exhibitions
Custom exhibition stand for Fresca Group

Four trade show design trends that shaped 2017

As we say goodbye to summer, it’s only natural that we start to think about the trends that will get us excited in 2018. But, before we look forward, it’s worth taking some time to look at what’s been all the rage in tradeshow exhibition stand design this year. 1. Texture When it comes to […]

25 Sep 2017 Exhibitions
Custom Exhibition Stands

Five old-fashioned tactics to make the most of your modern exhibition stand

There is a lot of talk about how to design and build modern exhibition stands. But, even in a digital world, there are practices that stand the test of time. Having earned our stripes in the world of exhibitions over the last three decades, we’ve taken a quick look at some timeless tactics that never […]

9 Aug 2017 Exhibitions
Virtual Tradeshows

Are virtual trade shows going to replace real world events?

For those of us who have earned our stripes in the world of exhibitions, the promise (or threat depending on your point of view!) of the virtual trade show isn’t anything new. But you could be forgiven for thinking the subject had gone away. It’s certainly true that, while a hot topic a few years […]

26 Jul 2017 Exhibitions
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Four ways technology will make your exhibition stand more successful

The world of exhibition stand design is changing. And, in today’s experience economy, displays have to grab attention and start sales conversations if brands want to capitalise on the potential of a captive and targeted audience at tradeshows and other events. But help is at hand. At Apex, we have over 30 years’ experience in […]

20 Jun 2017 Exhibitions
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Three simple steps to a successful exhibition experience

Exhibition stands are a fantastic way to get noticed and promote your business to a captive and targeted audience. But, as shows also require a significant investment in time, money, energy, and resource, it’s vital to maximise your return on investment. And that means creating an exhibition presence that appeals to your target customers. In […]

1 Jun 2017 Exhibitions
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5 event trends you should know about in 2017

It’s that time of year again. The time we all start to look forward and predict what will become THE NEXT BIG THING in the world of event management. Of course, without a crystal ball (or time-machine), none of us knows just what’s around the corner. But, with a little foresight and years of expertise in […]

18 Nov 2016 Exhibitions
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands