Exhibition Blogs

deliver visitor value with your exhibition stand

How to deliver visitor value with your exhibition stand

There’s no substitute for face-to-face meetings. In fact, according to the experts[1], live events are the single most effective marketing channel for most organisations. And it’s not hard to see why. Despite advancements in tech you just can’t beat personal interaction with potential suppliers and customers. But meetings require a significant level of investment. For […]

12 Oct 2018 Exhibitions
Exhibition Stand Size Doesn't Have to Matter

Pharma exhibition stand design: size doesn’t have to matter

To be successful at a pharmaceutical tradeshow, you have to stand out from the crowd. But sometimes – either due to tight budgets or venue layout – you just can’t go for a huge exhibition stand. So, how do you balance the need to achieve that all-important wow-factor while working with a smaller booth? Here […]

12 Oct 2018 Pharma Ideas & Insights
10 reasons your exhibition stand isn’t working

10 reasons your exhibition stand isn’t working

With over 30 years’ experience designing and building eye-catching exhibition stands, here are ten things we’d encourage you to avoid at your next tradeshow. 1. Not establishing your objectives up front At Apex, we have an innovative three-step approach to designing every exhibition stand. And, before we do anything else, we make sure you understand why […]

18 Sep 2018 Exhibitions
Using technology to make your exhibition stand more successful

Using technology to make your exhibition stand more successful

Exhibition stand design is changing. Merely building the biggest display possible and sticking the company logo on it is no longer enough (and shame on any exhibition design company that ever thought it was!). Today, we live in an experience economy. So, to create a profitable exhibition experience, companies have to use their displays to […]

16 Jul 2018 Exhibitions
GDPR and Pharma

GDPR and events. What does the pharma industry need to know?

In May 2018, new legislation came into force which changed the way we can collect, store and use personal data. Worryingly, however, many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for non-compliance – up […]

16 Jul 2018 Pharma Ideas & Insights
GDPR and Exhibitions

GDPR: Show your customers some love

But, while much of the talk over the new General Data Protection Regulation (GPPR) has focused on the hefty fines for non-compliance (up to €20 million or 4% of annual turnover!), the GDPR doesn’t have to keep you awake at night. But what do you need to know about GDPR and exhibitions? To keep our clients […]

16 May 2018 Exhibitions
5 Ways to do more with less

5 ways to do more with less

The UK may no longer be in recession, but there is no doubt that businesses large and small remain cautious about how to spend their hard-earned marketing budgets. Return on Investment (ROI) is crucial. But, to be successful at a tradeshow, you have to stand out in the crowd. So, how do you balance the […]

9 May 2018 Exhibitions

Key marketing trends of 2018, and how to use them to boost your exhibition success

At Apex, at the start of each year, we put our heads together to brainstorm the key marketing trends over the next 12 months. More importantly, we look at how our clients can use these trends to boost their exhibition success. Here’s what savvy event teams will be investing in throughout 2018: Big data Big […]

7 Feb 2018 Exhibitions

Five reasons why your business must have a trade show marketing presence in 2018

As we start a new year, businesses are looking at how best to spend their hard-earned marketing budgets. While clever tools like AI and augmented reality are on the wish-list of many, what’s set to deliver in 2018 is something that’s been around for quite a bit longer. In fact, according to a report,[1] live […]

15 Jan 2018 Exhibitions
Should the event industry be using sex to sell?

Tradeshows and Exhibitions. Should we still be using sex to sell?

Following the accusations against film producer Harvey Weinstein, women across Hollywood are coming forward to share their stories. But inappropriate behaviour and sexual assault aren’t confined to the movie business. And, as it becomes glaringly evident that there are few, if any industries that are free from harassment, it is important that those of us […]

24 Nov 2017 Exhibitions
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands