Exhibition Blogs

But, while much of the talk over the new General Data Protection Regulation (GPPR) has focused on the hefty fines for non-compliance (up to €20 million or 4% of annual turnover!), the GDPR doesn’t have to keep you awake at night. But what do you need to know about GDPR and exhibitions? To keep our clients […]

The UK may no longer be in recession, but there is no doubt that businesses large and small remain cautious about how to spend their hard-earned marketing budgets. Return on Investment (ROI) is crucial. But, to be successful at a tradeshow, you have to stand out in the crowd. So, how do you balance the […]

At Apex, at the start of each year, we put our heads together to brainstorm the key marketing trends over the next 12 months. More importantly, we look at how our clients can use these trends to boost their exhibition success. Here’s what savvy event teams will be investing in throughout 2018: Big data Big […]

As we start a new year, businesses are looking at how best to spend their hard-earned marketing budgets. While clever tools like AI and augmented reality are on the wish-list of many, what’s set to deliver in 2018 is something that’s been around for quite a bit longer. In fact, according to a report,[1] live […]

Following the accusations against film producer Harvey Weinstein, women across Hollywood are coming forward to share their stories. But inappropriate behaviour and sexual assault aren’t confined to the movie business. And, as it becomes glaringly evident that there are few, if any industries that are free from harassment, it is important that those of us […]

When it comes to designing great exhibition stands, knowing how to grab and keep visitor attention is a must. Here are some fun ideas to help you engage and involve attendees at your next show. 1. Competitions With a rise in affordable, interactive devices, gamification is a hot topic in the world of events. With […]

Today, it’s easier to communicate remotely than ever before. But, despite advancements in tech, exhibitions and trade shows remain a powerful way to showcase your brand and the products/services you offer. Exhibitions let potential customers get up close to your products in a way they simply can’t do when looking at pictures online. And, getting […]

As we say goodbye to summer, it’s only natural that we start to think about the trends that will get us excited in 2018. But, before we look forward, it’s worth taking some time to look at what’s been all the rage in tradeshow exhibition stand design this year. 1. Texture When it comes to […]

There is a lot of talk about how to design and build modern exhibition stands. But, even in a digital world, there are practices that stand the test of time. Having earned our stripes in the world of exhibitions over the last three decades, we’ve taken a quick look at some timeless tactics that never […]

For those of us who have earned our stripes in the world of exhibitions, the promise (or threat depending on your point of view!) of the virtual trade show isn’t anything new. But you could be forgiven for thinking the subject had gone away. It’s certainly true that, while a hot topic a few years […]