Exhibition Blogs

Planning an exhibition stand starts early! If you can, it pays to start planning your exhibition stand 9-12 months before the big day. Things to consider at this stage include: Your objectives for the event. For example, raising brand awareness, networking, showcasing a new product, or sales Your target audience. For example, are you hoping […]

Despite all the talk about tech, there are few things as powerful as meeting suppliers and customers face to face. So, when it comes to ensuring your hard-earned marketing budget works for you, saying “yes” to exhibiting at trade shows should be a no-brainer. Here are four reasons why: Build Relationships For most of us, […]

At Apex, we talk a lot about how we design great looking exhibition stands that deliver the results our clients need. And we are undeniably proud of this work. Not least because, our combination of creative flair and commercial awareness ensures that our stands provide real ROI. But exhibition stand design isn’t all we do. […]

Light it up with the right products! Lighting has long been used to add wow-factor to exhibition stands. And, if you have booked a dull spot in the conference hall, illumination is crucial. Neon-like LED, lightboxes and panel lighting are all popular with exhibitors looking to maximise impact at tradeshows. Modular, mobile shelving which perfectly […]

The question “how much does an exhibition stand cost?” is something we get asked a lot. But the truth is, there is no one answer. The cost of exhibiting depends on the type, design and style of display you want. So what are your options? Custom Exhibition Stands If you want to make a big […]

When it comes to exhibiting, banner stands are undoubtedly cost-effective. And, if you are struggling with your budget, we supply a range of good quality banner stands in various sizes. But, if you are looking to deliver a return on your investment (ROI), there is a smarter way. And, if you upgrade to a reusable […]

At Apex, we believe that you don’t need to go for a huge exhibition stand if you want to get noticed. In fact, with a talented exhibition stand design team behind you – and an awareness of what it takes to achieve a successful exhibition experience – we can make your stand work for your […]

In a recent series of blogs, we’ve looked at what it takes to ensure exhibition success. This includes: Choosing the right system Adding some magic to ensure your stand is a winner Promoting your exhibition stand. But, to make your investment last, you also need to capitalise on your exhibition presence long after the show […]

Having a great looking stand is essential to exhibition success. But productive exhibiting is about more than just aesthetics. You also have to attract and retain visitors ahead of your competitors. So as well as choosing the right system and adding some magic to ensure your stand is a winner, you also need to think […]

In an earlier blog, we looked at what you need to consider when investing in an exhibition stand. But buying the right system isn’t enough to make sure your tradeshow presence is maximised. You’ll also need to add some magic to ensure your stand is a winner. Is your exhibition stand a conversation starter? All […]