Exhibition Blogs

Event Technology UK

Is this the future of exhibition and event tech?

When it comes to exhibitions and events, quirky tech is always an attention grabber. Taking a look at some new and emerging technology, we consider what the future of event tech might look like. And what is already available to help you to engage and involve attendees at your next event. 1. Augmented and Virtual […]

3 Jun 2016 Exhibitions
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Is the event industry just paying social media lip service?

There’s lots of pontificating about how great social media is when it comes to events. But the truth is, social media is drastically underused, and, in many cases incorrectly managed. However, with event planners increasingly expected to do more with less, and technology delivering more and more business benefits, social media should be a key […]

7 Apr 2016 Exhibitions
Apex Exhibition Stand Rigmar

Creative exhibiting, sensible budget – let’s learn from LEGO

While LEGO launched with a variety of colours, in the late 1950s something strange happened. These colours all but disappeared, and for many years, there were only two kinds of LEGO brick – red ones and white ones. True, there were various sizes and shapes, so you could build lots of different stuff (and there […]

1 Apr 2016 Exhibitions
Exhibition Stand ROI

Seriously, will your exhibition stand actually sell anything?

You’re certainly hoping it will, because you wouldn’t be spending your company budget on it if it didn’t. However we have some bad news – exhibition stands don’t actually sell anything (well very little anyway). Imagine that at your next event, you set up your stand and then walk away, leaving no-one around for the […]

22 Feb 2016 Exhibitions
Exhibition stand designers Manchester

Is your personal taste damaging your chances of exhibition success?

Imagine that red is your favourite colour. Spiderman is your favourite superhero, cherries are your favourite fruit, Ferrari is your sports car of choice, and Animal your preferred Muppet. It makes sense, therefore, that when it comes to designing your latest exhibition stand, you’d be drawn to the colour of energy, passion, and action. The [...]
18 Jan 2016 Exhibitions
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands