As a result of events and exhibitions being cancelled due to Covid-19, our offices are temporarily closed. However we are monitoring telephone messages and enquiry emails so please do stay in touch. We are looking forward to resuming our work when events restart after the summer.

Exhibitions

Key marketing trends of 2018, and how to use them to boost your exhibition success

At Apex, at the start of each year, we put our heads together to brainstorm the key marketing trends over the next 12 months. More importantly, we look at how our clients can use these trends to boost their exhibition success. Here’s what savvy event teams will be investing in throughout 2018: Big data Big […]

7 Feb 2018 Exhibitions

Five reasons why your business must have a trade show marketing presence in 2018

As we start a new year, businesses are looking at how best to spend their hard-earned marketing budgets. While clever tools like AI and augmented reality are on the wish-list of many, what’s set to deliver in 2018 is something that’s been around for quite a bit longer. In fact, according to a report,[1] live […]

15 Jan 2018 Exhibitions

INFOGRAPHIC: How to have a greener exhibition experience

While Virtual Events are undoubtedly ‘greener’,  you still can’t beat face-to-face interaction with potential suppliers and customers. And, with a few simple steps, you can reduce your impact on the environment when it comes to real-world exhibitions and tradeshows. If you’d like to find out more about how we can help you, click here to find out […]

21 Dec 2017 Exhibitions
Should the event industry be using sex to sell?

Tradeshows and Exhibitions. Should we still be using sex to sell?

Following the accusations against film producer Harvey Weinstein, women across Hollywood are coming forward to share their stories. But inappropriate behaviour and sexual assault aren’t confined to the movie business. And, as it becomes glaringly evident that there are few, if any industries that are free from harassment, it is important that those of us […]

24 Nov 2017 Exhibitions
In booth tactics for exhibition stands by apex.co.uk

Four in-booth tactics to boost your exhibition stand design

When it comes to designing great exhibition stands, knowing how to grab and keep visitor attention is a must. Here are some fun ideas to help you engage and involve attendees at your next show. 1. Competitions With a rise in affordable, interactive devices, gamification is a hot topic in the world of events. With […]

16 Oct 2017 Exhibitions
How to maximise tradeshow ROI

How to maximise tradeshow ROI

Today, it’s easier to communicate remotely than ever before. But, despite advancements in tech, exhibitions and trade shows remain a powerful way to showcase your brand and the products/services you offer. Exhibitions let potential customers get up close to your products in a way they simply can’t do when looking at pictures online. And, getting […]

10 Oct 2017 Exhibitions
Trade show design trends 2017

Four trade show design trends that shaped 2017

As we say goodbye to summer, it’s only natural that we start to think about the trends that will get us excited in 2018. But, before we look forward, it’s worth taking some time to look at what’s been all the rage in tradeshow exhibition stand design this year. 1. Texture When it comes to […]

25 Sep 2017 Exhibitions
Exhibition Stand Design tactics that work

Five old-fashioned tactics to make the most of your modern exhibition stand

There is a lot of talk about how to design and build modern exhibition stands. But, even in a digital world, there are practices that stand the test of time. Having earned our stripes in the world of exhibitions over the last three decades, we’ve taken a quick look at some timeless tactics that never […]

9 Aug 2017 Exhibitions
Virtual trade shows vs real life trade shows

Are virtual trade shows going to replace real world events?

For those of us who have earned our stripes in the world of exhibitions, the promise (or threat depending on your point of view!) of the virtual trade show isn’t anything new. But you could be forgiven for thinking the subject had gone away. It’s certainly true that, while a hot topic a few years […]

26 Jul 2017 Exhibitions
Bespoke Exhibition Stand for Spada

Custom built exhibition stand – top of the Empire State Building

Exhibiting at the London Motorcycle Show, the client wanted a clever mix of contemporary fashion and iconic design. So, Apex was briefed to create a bespoke exhibition stand that would showcase the Spada range as if displayed on one of the top floors of the unfinished Empire State Building with a 1930’s backdrop.

14 Jul 2017 Exhibitions