Exhibitions

Autac Self Built Exhibition Stand

Self-build exhibition stand for Autac at the Automechanika show

Autac wanted a self-build solution that was easy to transport and assemble, and which looked smart and professional. What they didn’t want was an ‘off the shelf’ look.

23 Jun 2017 Exhibitions
How to use technology at an exhibition stand

Four ways technology will make your exhibition stand more successful

The world of exhibition stand design is changing. And, in today’s experience economy, displays have to grab attention and start sales conversations if brands want to capitalise on the potential of a captive and targeted audience at tradeshows and other events. But help is at hand. At Apex, we have over 30 years’ experience in […]

20 Jun 2017 Exhibitions
ViiV healthcare custom built exhibition stand

Custom built exhibition stand for ViiV Healthcare

Watch our team set up a custom built exhibition stand for ViiV Healthcare Check out our Pharma & Healthcare Resource Centre with bespoke content created exclusively for the sector.

15 Jun 2017 Pharma Ideas & Insights
How to ensure a successful exhibition experience

Three simple steps to a successful exhibition experience

Exhibition stands are a fantastic way to get noticed and promote your business to a captive and targeted audience. But, as shows also require a significant investment in time, money, energy, and resource, it’s vital to maximise your return on investment. And that means creating an exhibition presence that appeals to your target customers. In […]

1 Jun 2017 Exhibitions
On-stand attractions for exhibition stands

Custom built exhibition stand using on-stand attractions and exciting features

An Apex designed and built exhibition stand using on-stand attractions and exciting features to bring target customers to the stand – and keep them coming back. Check out our Pharma & Healthcare Resource Centre with bespoke content created exclusively for the sector.

15 May 2017 Pharma Ideas & Insights
Alternative Event GiveAways

INFOGRAPHIC: 5 Alternative Giveaways For Your Next Exhibition

Exhibition attendees love a good giveaway, but you can only go so far with branded pens and caps. At your next event, consider these alternative giveaways to truly stand out from the crowd… If you’d like to find out more about how we can help you, click here to find out more, or give us […]

28 Feb 2017 Exhibitions
How can your exhibition stand help you win customers

A Guide to Effective Exhibiting

Diminishing budgets, the need to demonstrate ROI, and meet wider business objectives mean that when it comes to exhibitions and trade shows, status-quo planning is no longer an option. Instead, exhibition professionals must measure the success of each and every event, each and every year. At Apex, we understand the immense effort that goes into […]

8 Feb 2017 Exhibitions
Event Management Trends 2018

5 event trends you should know about

At Apex, we are always looking forward to predict what will become THE NEXT BIG THING in the world of event management. Of course, without a crystal ball (or time-machine), none of us knows just what’s around the corner. But, with a little foresight and years of expertise in this fast-moving industry, we have what it […]

18 Nov 2016 Exhibitions
Pokemon Go and Events

Pokémon GO. Should event profs embrace the craze?

If you haven’t yet heard about Pokémon GO then you are probably living under a rock. A lovely peaceful rock it may be, particularly if you feel the same way as this guy. But, love it or hate it, the cultural tsunami that is Pokémon GO is so powerful that the Guardian has written an […]

14 Aug 2016 Exhibitions
What is Zero Based Exhibiting?

Zero-based exhibiting. What’s it all about?

Unilever has announced the adoption of zero-based budgeting across its marketing functions. What this means is that Unilever’s marketing teams now have to justify spending on all new brand activity,  rather than being provided with a budget based on last year’s spend. However, while this strict cost control measure was implemented to help the company […]

27 Jun 2016 Exhibitions