Pharma Ideas & Insights

Apex launches new immersive gastronomic pharma event experience

Apex launches new immersive gastronomic pharma event experience

Specialist pharmaceutical conference and event management company Apex has launched the ultimate immersive gastronomic experience in the UK and global events market. Using the Lumentium TableMapper – the world’s only patented portable lamp-projector – Apex is combining ingenious technology and haute cuisine to allow food and virtual environments to be enjoyed in total sync. Apex […]

8 May 2019 Pharma Ideas & Insights
Are you capitalising on your pharma exhibition presence?

Are you capitalising on your pharma exhibition presence?

When it comes to exhibition success, pharma companies have lots of things to consider. This includes making sure that you have quality pharma exhibition stands that sparks conversations. But, to make your investment last, you also need to capitalise on your exhibition presence long after the show is over. Here are some quick and easy […]

22 Feb 2019 Pharma Ideas & Insights
How to add some magic to your pharma exhibition stand design

How to add some magic to your pharma exhibition stand design

Buying the right exhibition stand system and making it look good isn’t enough to make sure your pharmaceutical tradeshow presence is maximised. You’ll also need to add some magic. Is your pharma exhibition stand a conversation starter? All too often, organisations think that merely showing up with a good looking stand and waiting for people […]

5 Feb 2019 Pharma Ideas & Insights
What are the benefits of pharma exhibition stand project management?

What are the benefits of pharma exhibition stand project management?

You know that exhibition stands are a fantastic way to get noticed and promote your healthcare or pharmaceutical business to a captive and targeted audience. But are you making the most of your tradeshow investment? All too often, the time needed to manage the design, build and setup of a pharma exhibition stand detracts from […]

28 Jan 2019 Pharma Ideas & Insights
20 ways to improve your pharma exhibition stands

20 ways to improve your pharma exhibition stands

Healthcare and pharmaceutical companies invest a lot of money to attend exhibitions, so it’s vital that this investment pays off. However, all too often these organisations come to tradeshows with an exhibition stand design that doesn’t work. And, while it can be tempting to go with a cheap off-the-shelf stand, you could damage your brand […]

28 Jan 2019 Pharma Ideas & Insights

What’s trending in pharmaceutical exhibition stand design?

As we look forward to a new year, our exhibition stand design experts share what will be popular over the next 12 months when it comes to driving footfall and converting tradeshow visitors at pharma events. 1. Smaller exhibition spaces Yes, for some pharma exhibitors big is better, but that doesn’t have to be the […]

11 Dec 2018 Pharma Ideas & Insights
How to create an ethical pharma exhibition stand

How to create an ethical pharma exhibition stand

At Apex, we have an enviable reputation when it comes to creating eye-catching and engaging exhibition stands that start conversations and boost sales. However, for heavily regulated industries such as pharma, we also understand that there are strict rules that have to be followed. But having an ethical exhibition stand doesn’t mean you have to […]

19 Nov 2018 Pharma Ideas & Insights

Make your pharma exhibition stand paperless

There’s no doubt that visitors love a good giveaway at tradeshows. Let’s face it, you can only go so far with branded pens. Over the years, our exhibition team has come up with a huge range of alternative giveaways to help our clients to stand out from the crowd. From tasty food and drink, to […]

12 Nov 2018 Pharma Ideas & Insights
deliver visitor value with your pharma exhibition stand

How to deliver visitor value with your pharma exhibition stand

There’s no substitute for face-to-face meetings. In fact, according to the experts[1], live events are the single most effective marketing channel for most organisations. And it’s not hard to see why. Despite advancements in tech you just can’t beat personal interaction with potential suppliers and customers. But meetings require a significant level of investment. For […]

12 Oct 2018 Pharma Ideas & Insights
Exhibition Stand Size Doesn't Have to Matter

Pharma exhibition stand design: size doesn’t have to matter

To be successful at a pharmaceutical tradeshow, you have to stand out from the crowd. But sometimes – either due to tight budgets or venue layout – you just can’t go for a huge exhibition stand. So, how do you balance the need to achieve that all-important wow-factor while working with a smaller booth? Here […]

12 Oct 2018 Pharma Ideas & Insights
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands