Pharma Ideas & Insights

What’s trending in pharmaceutical exhibition stand design?

As we look forward to a new year, our exhibition stand design experts share what will be popular over the next 12 months when it comes to driving footfall and converting tradeshow visitors at pharma events. 1. Smaller exhibition spaces Yes, for some pharma exhibitors big is better, but that doesn’t have to be the […]

11 Dec 2018 Pharma Ideas & Insights
How to create an ethical pharma exhibition stand

How to create an ethical pharma exhibition stand

At Apex, we have an enviable reputation when it comes to creating eye-catching and engaging exhibition stands that start conversations and boost sales. However, for heavily regulated industries such as pharma, we also understand that there are strict rules that have to be followed. But having an ethical exhibition stand doesn’t mean you have to […]

19 Nov 2018 Pharma Ideas & Insights

Make your pharma exhibition stand paperless

There’s no doubt that visitors love a good giveaway at tradeshows. Let’s face it, you can only go so far with branded pens. Over the years, our exhibition team has come up with a huge range of alternative giveaways to help our clients to stand out from the crowd. From tasty food and drink, to […]

12 Nov 2018 Pharma Ideas & Insights
deliver visitor value with your pharma exhibition stand

How to deliver visitor value with your pharma exhibition stand

There’s no substitute for face-to-face meetings. In fact, according to the experts[1], live events are the single most effective marketing channel for most organisations. And it’s not hard to see why. Despite advancements in tech you just can’t beat personal interaction with potential suppliers and customers. But meetings require a significant level of investment. For […]

12 Oct 2018 Pharma Ideas & Insights
Exhibition Stand Size Doesn't Have to Matter

Pharma exhibition stand design: size doesn’t have to matter

To be successful at a pharmaceutical tradeshow, you have to stand out from the crowd. But sometimes – either due to tight budgets or venue layout – you just can’t go for a huge exhibition stand. So, how do you balance the need to achieve that all-important wow-factor while working with a smaller booth? Here […]

12 Oct 2018 Pharma Ideas & Insights
GDPR and Pharma

GDPR and events. What does the pharma industry need to know?

In May 2018, new legislation came into force which changed the way we can collect, store and use personal data. Worryingly, however, many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for non-compliance – up […]

16 Jul 2018 Pharma Ideas & Insights
Laurus Labs High Impact Exhibition Stand Design

Apex delivers a high impact exhibition stand and dinner event for Laurus Labs

Leading event and exhibition agency Apex, helped Laurus Labs to impress its European CPhl show delegates with a high impact exhibition stand and sophisticated dinner event. Taking place in Frankfurt in 2017, CPhl is an established pharmaceutical event with almost 30 years’ experience of bringing together the movers and shakers in pharma. Ultimately, CPhl unites […]

16 Jul 2018 Pharma Ideas & Insights
Laurus Labs – custom exhibition stand and evening event

Laurus Labs – custom exhibition stand and evening event

Laurus Labs wanted a clean, sleek, high-quality exhibition stand. However, while the aesthetic was to be simple, the design required some very specific requirements because, in addition to an impactful visual presence at the event, it was crucial to create an experience that would lead to real conversations and the achievement of objectives.

11 May 2018 Pharma Ideas & Insights
Laurus Labs – custom exhibition stand and evening event

Laurus Labs – evening event and custom exhibition stand

Leading Indian pharmaceutical company Laurus Labs wanted to impress their European CPHi show delegates with a high impact evening event. For the 2017 Frankfurt event, Apex organised and managed an impressive networking dinner for over 100 customers and colleagues, in addition to building a hugely successful custom exhibition stand. With Apex’s experience in both event […]

11 May 2018 Pharma Ideas & Insights
Four Seasons National Care Awards & Conference

Four Seasons Health Care, National Conference & Care Awards

Traditionally a roadshow that travels throughout the country, this year Four Seasons opted to combined their National Conference and annual Care Awards. Bringing all 600 attendees to one venue in the centre of the country, this project showcases Apex’s skill at managing large multi-headed events that deliver fantastic results and added wow factor.

23 Apr 2018 Pharma Ideas & Insights
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands