Live streaming has become the norm for big events like sporting competitions or concerts - giving those who are not able to attend the chance to enjoy the occasion online. But it’s not just massive consumer events that can benefit from this tech. Organisations of all shapes and sizes can also use it to boost attendance and create a buzz.
Of course, a stream isn’t able to replace the opportunities and experience of actually being there. But live streaming does provide benefits for corporate event organisers.
The benefits of live streaming
If you are only able to host a specific number of people at an event, you can use live streaming to extend this reach and allow an unlimited number of people to watch online. This is particularly useful if you want your events to feel intimate, while still reaching a broad audience.
A Salesforce Dreamforce Conference reached 75 times the number of people who attended in person via video. While they had 160,000 registered attendees, they managed to reach a whopping 12 million individuals via video.
Streaming events on the web makes them accessible to a worldwide audience. So, live streaming is also a compelling option for global organisations with offices around the world, where getting everyone together just isn’t feasible. Furthermore, even if you ran an event in each location, live streaming can be used to bring these events together and generate a real sense of occasion.
Another benefit of live streaming is that many platforms allow you to save your stream for people to watch later. These streams can be used to make the event work for you long after it is over. For example, you can use these clips as an advertising tool to show people what they missed and boost attendance at future events.
Alternatively, live streaming can also be used to create a sense of urgency and occasion where the stream is only made available during the event itself.
Done properly live streaming can help you to create a real buzz. Raising the profile of an event, it enables you to capture the best moments such as keynote speakers and interviews with attendees. You may also be able to charge for access to your stream, which could generate extra revenue.
Will live streaming reduce the number of real-life attendees?
Absolutely not. In fact, 30% of people who watch a live stream of an event will attend the same event in person the following year.
Find out how else to get people to come to your events.
How to live stream
Getting up and running with live streaming doesn’t have to be complicated. All you need is:
- A good internet connection with the required upload speed to cope with a high-definition video
- The necessary hardware to record the event
- The software necessary to steam the event. Depending on your requirements, this could be as simple as using Facebook Live or YouTube Live (there are also plenty of other free tools that your business can use to host and broadcast your event online although some do come with limitations).
Even better, if you get an experienced event organiser like Apex to look after this for you, as well as knowing that your live stream will be professionally and creatively produced, you won’t have to invest in any bespoke equipment or software.
An experienced event management team can also help you to create and execute a marketing strategy to ensure you use all the video footage you capture and repurpose it for best effect (e.g. creating teaser videos for future events). And, because ensuring the right content is crucial when it comes to attracting and influencing your audience, we’ll also make sure that any videos produced are based on a solid agenda and event content strategy.
At Apex, we understand the immense effort that goes into preparing for events, and we work with you to help reach your goals and achieve a truly positive experience. If you’d like to find out more about how we can help boost attendance and make your events a success, contact us today to find out more, or give us a call today on + 44 (0)1625 429370 to discuss your requirements in more depth.