Ideas & Insights

On these pages you will find a wealth of useful knowledge and interesting insights for anyone with a passion for exhibiting or events. Please feel free to make use of the information to make your events and exhibitions more successful. We hope you will come back often, and tell others who might find it valuable.

The Latest Resources from the Apex Team

How can eventprofs reduce the stress? Find out with these top tips

Ten tips to help event profs reduce the stress

A few months ago, we compared event management to rocket science, and it seems we weren’t far off the mark. According to a recent report, the role of event coordinator is the fifth most stressful job of 2016, with only military personnel, firefighters, pilots, and police officers coming in higher on the stress scale. The […]

29 Jun 2016 Events
What is Zero Based Exhibiting?

Zero-based exhibiting. What’s it all about?

Unilever has announced the adoption of zero-based budgeting across its marketing functions. What this means is that Unilever’s marketing teams now have to justify spending on all new brand activity,  rather than being provided with a budget based on last year’s spend. However, while this strict cost control measure was implemented to help the company […]

27 Jun 2016 Exhibitions
Elior Awards 2015. Event Management by Apex.

Elior Awards & Conference starring David Williams

Ultimately, we were responsible for the overall event management of the awards; making sure that the day was a resounding success for our client. In addition to the ceremony, we also managed the conference aspect of the event – which took place earlier that afternoon – ensuring everything ran smoothly and on time.

15 Jun 2016 Events
What does the future of event technology look like?

Is this the future of exhibition and event tech?

When it comes to exhibitions and events, quirky tech is always an attention grabber. Taking a look at some new and emerging technology, we consider what the future of event tech might look like. And what is already available to help you to engage and involve attendees at your next event. 1. Augmented and Virtual […]

3 Jun 2016 Exhibitions
Exhibition Stand News from Apex

The Effective Exhibitor – June 2016

With summer fast approaching, we've been developing a bank of resources for busy event profs. These resources are regularly added to our website, and you can keep up-to-date by following us on social media. We've also included some select articles and case studies in this newsletter, including some top social media tips, and a look at [...]

3 Jun 2016 Exhibitions
A bespoke exhibition stand for Fresca Group

Bespoke Exhibition Stand for Fresca at FRUIT LOGISTICA 2016

Apex discussed and produced a highly impactful, visually engaging double deck exhibition stand with modular space and hospitality. This approach met Fresca’s brief and objectives within a limited floor space.

17 Apr 2016 Exhibitions
Client Logic Bespoke Exhibition Stand Design.

Engaging Exhibition Stand for ClientLogic at the Call Centre Expo

The objective of the exhibition stand was to highlight the key partnerships between the client and their numerous high profile customers.

16 Apr 2016 Exhibitions
Rigmar by Apex Exhibition Stand Designers

Collaborative Exhibition Stand for Rigmar Group at Subsea Expo 2015

Rigmar Group is an international oil & gas service company. Rigmar provides project solutions to the subsea industry, including fabrication and marine services. The company HQ is based in Aberdeen, with operational hubs in Dundee and Invergordon. Apex was invited by White Wolf Collective – Rigmar’s marketing agency – to provide three potential stand designs […]

14 Apr 2016 Exhibitions
LDL Custom Exhibition Stand Design

A sleek exhibition stand for LDL

LDL Ltd is a leading furniture components distributor to the kitchen trade. This was their first exhibition stand at KBB. The brief was to launch a range of new branded products, together with a recently developed fully interactive website aimed at allowing kitchen retailers to add value to their products.

9 Apr 2016 Exhibitions
Using social media at events

Is the event industry just paying social media lip service?

There’s lots of pontificating about how great social media is when it comes to events. But the truth is, social media is drastically underused, and, in many cases incorrectly managed. However, with event planners increasingly expected to do more with less, and technology delivering more and more business benefits, social media should be a key […]

7 Apr 2016 Exhibitions
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands