Ideas & Insights

On these pages you will find a wealth of useful knowledge and interesting insights for anyone with a passion for exhibiting or events. Please feel free to make use of the information to make your events and exhibitions more successful. We hope you will come back often, and tell others who might find it valuable.

The Latest Resources from the Apex Team

Exhibition Stands that sell

Seriously, will your exhibition stand actually sell anything?

You’re certainly hoping it will, because you wouldn’t be spending your company budget on it if it didn’t. However we have some bad news – exhibition stands don’t actually sell anything (well very little anyway). Imagine that at your next event, you set up your stand and then walk away, leaving no-one around for the […]

22 Feb 2016 Exhibitions
Housing Corporation Exhibition Stand By Apex

Award winning bespoke exhibition stand reused several times for the Housing Corporation

The Housing Corporation needed an exhibition company to help position them as the ‘market’ leader at the Thames Gateway Forum. As Housing Corporation pioneered innovative methods of house building, high-quality design and encouraged environmental building techniques Apex reflected these features through the use of modern materials, creative lighting, technology, and a high-quality finish. This bespoke […]

9 Feb 2016 Exhibitions
Miller bathrooms Custom Exhibition Stand Design

Stand design and build for Miller Bathrooms at KBB Show, NEC

Miller Bathrooms’ primary aim in attending KBB was to show off their current and new ranges of bathroom fittings, furniture and accessories to key buyers from across the industry. Alongside this Miller wanted to distribute their new catalogue and also strengthen the position of the Miller brand, reinforcing the design, function and quality image.

9 Feb 2016 Exhibitions
Choosing a venue for a corporate event

Location, location, location – your event could stand or fall by the venue you choose

Where should we hold our next event? (We hear you ask). Good question. Picking the right venue is a fundamental part of the success of your event and getting it wrong could make all the difference. And not in a good way. Helping you to make the right choice, here are a few fundamentals to […]

18 Jan 2016 Events
Exhibition Stand Design. Why your personal taste doesn't matter

Is your personal taste damaging your chances of exhibition success?

Imagine that red is your favourite colour. Spiderman is your favourite superhero, cherries are your favourite fruit, Ferrari is your sports car of choice, and Animal your preferred Muppet. It makes sense, therefore, that when it comes to designing your latest exhibition stand, you’d be drawn to the colour of energy, passion, and action. The [...]

18 Jan 2016 Exhibitions
Exhibition Stands by Apex.co.uk

Exhibition Stands by Apex that drive business your way

18 Jan 2016 Exhibitions
Exhibition Stand News from Apex

New Year. New Exhibition Stand Partner?

It’s been a huge privilege to watch our clients thrive over the past 12 months. 2015 was a great year for Apex, as we successfully increased sales and raised brand awareness for our customers. Not forgetting adding some new exhibition products to our range. And, as we kick-off the new year, we’re sure that 2016 [...]

18 Jan 2016 Exhibitions
Modular and Custom Exhibition stands from Apex.co.uk

Apex Modular and Custom Exhibition Stands

17 Jan 2016 Exhibitions
EPMC. Event Management by Apex.

EPMC, The European Portable Metrology Conference, 2015

The EPMC is a well-known name within the metrology industry, and, as well as making sure it was a success for everyone involved, one of our key challenges was to promote this event and grow awareness and attendance even further. Having organised the EPMC for over ten years, our responsibilities included managing the relevant social […]

15 Dec 2015 Events
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands