Ideas & Insights

On these pages you will find a wealth of useful knowledge and interesting insights for anyone with a passion for exhibiting or events. Please feel free to make use of the information to make your events and exhibitions more successful. We hope you will come back often, and tell others who might find it valuable.

The Latest Resources from the Apex Team

10 things to consider when buying an exhibition stand

10 things to consider when buying an exhibition stand

Exhibitions are a powerful way to showcase your brand and the products/services you offer. But you must make sure that the system you choose works for your business. Not only will the wrong exhibition stand fail to attract visitors, but it can also jeopardise your hard-earned brand reputation and become an expensive mistake. How to […]

5 Feb 2019 Exhibitions
What are the benefits of exhibition stand project management?

What are the benefits of exhibition stand project management?

You know that exhibition stands are a fantastic way to get noticed and promote your business to a captive and targeted audience. But are you making the most of your tradeshow investment? All too often, the time needed to manage the design, build and setup of an exhibition stand detracts from your ultimate show objectives […]

28 Jan 2019 Exhibitions
20 ways to improve your exhibition stands

20 ways to improve your exhibition stands

Companies invest a lot of money to attend exhibitions, so it’s vital that this investment pays off. However, all too often organisations come to tradeshows with an exhibition stand design that doesn’t work. And, while it can be tempting to go with a cheap off-the-shelf stand, you could damage your brand and lose money by […]

28 Jan 2019 Exhibitions
The importance of relationships when creating great events

The importance of relationships when creating great events

At Apex, we think a lot about what it takes to create winning corporate events. But we couldn’t do it alone. To ensure our events stand out for all the right reasons, and that they deliver against our clients’ objectives, the relationships that we have with these clients (and our suppliers) are crucial. We are […]

28 Jan 2019 Events
What's trending in exhibition design

What’s trending in exhibition stand design?

As we look forward to a new year, our exhibition stand design experts share what will be popular over the next 12 months when it comes to driving footfall and converting tradeshow visitors. 1. Smaller exhibition spaces Yes, for some exhibitors big is better, but that doesn’t have to be the case. We’re seeing more […]

17 Dec 2018 Exhibitions
Why you need a reusable exhibition stand

Why you need a reusable exhibition stand

According to the experts, it takes just seven seconds to make an impression. So, if you’re looking to attract new clients and customers at a tradeshow or other event, you need something that will get you noticed. But, in the past, a stand out exhibition stand required a big brand budget. This meant that too […]

11 Dec 2018 Exhibitions
Should you have a sustainable agenda when creating your next exhibition stand?

Should you have a sustainable agenda when creating your next exhibition stand?

Sustainability is a hot topic. Not least because a recent UN report claims that the world has just 12 years left to take action on climate change. So, if your business hasn’t yet formed its environmental and social impact policies, this must be on your agenda in 2019. For event and exhibition professionals, sustainability can […]

11 Dec 2018 Exhibitions

EPMC, The European Portable Metrology Conference, 2018

The premier technical conference of its kind, having run for over a decade, EPMC is a well-known name within the metrology industry. For many years, Apex has been responsible for promoting and growing this extremely important event, attracting like-minded delegates and exhibitors from across the globe. EPMC 2018 was held in the Ricoh Arena in […]

7 Dec 2018 Events
How to create an ethical exhibition stand

How to create an ethical exhibition stand

At Apex, we have an enviable reputation when it comes to creating eye-catching and engaging exhibition stands that start conversations and boost sales. However, for heavily regulated industries, we also understand that there are strict rules that have to be followed. But having an ethical exhibition stand doesn’t mean you have to give up the […]

19 Nov 2018 Exhibitions
paperless exhibition stand

Make your exhibition stand paperless

There’s no doubt that visitors love a good giveaway at tradeshows. And the more creative the better. Let’s face it, you can only go so far with branded pens. Over the years, our exhibition team has come up with a huge range of alternative giveaways to help our clients to stand out from the crowd. […]

12 Nov 2018 Exhibitions
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands