Ideas & Insights

On these pages you will find a wealth of useful knowledge and interesting insights for anyone with a passion for exhibiting or events. Please feel free to make use of the information to make your events and exhibitions more successful. We hope you will come back often, and tell others who might find it valuable.

The Latest Resources from the Apex Team

Does your business need a digital transformation innovation day?

Does your business need a digital transformation innovation day?

In our online world, digital transformation is a hot topic. Not least because it is becoming necessary for all businesses – from the small to the enterprise. But digital transformation is more than just a buzzword. And it’s not just about tech. What is digital transformation? Yes, digital transformation is about using technology to ensure […]

21 Aug 2018 Events
Using technology to make your exhibition stand more successful

Using technology to make your exhibition stand more successful

Exhibition stand design is changing. Merely building the biggest display possible and sticking the company logo on it is no longer enough (and shame on any exhibition design company that ever thought it was!). Today, we live in an experience economy. So, to create a profitable exhibition experience, companies have to use their displays to […]

16 Jul 2018 Exhibitions

How to create award ceremonies that sparkle

The traditional award ceremony has never gone out of fashion. There is a reason that the Oscars haven’t changed much since 1929. However, that first show saw just saw 270 people attend the event, and the presentation ceremony lasted just 15 minutes. And today, while it might look glamorous watching from afar, with a ceremony […]

16 Jul 2018 Events
NICEIC & ELECSA: A creative and innovative exhibition stand design

NICEIC & ELECSA: A creative and innovative exhibition stand design

NICEIC & ELECSA offer market-leading certification services serving the construction industry; predominantly in the electrical sector. Apex was tasked with delivering a creative and innovative modular exhibition stand with a design that clearly highlighted both the NICEIC and ELECSA brands. Our solution also had to be flexible enough so that different aspects of the system could be […]

15 Jul 2018 Exhibitions
Telesis Modular Exhibition Stand with adjustable height feature

Telesis modular exhibition stand stand

Telesis is the global leader in product identification and traceability technologies. Their machines are relied upon in thousands of manufacturing environments around the world. Exhibiting at MACH 2018, Telesis wanted a high-quality, clean looking and stylish presentation of the Telesis brand and individual products. To achieve this Telesis turned to Apex to produce a stand […]

15 Jul 2018 Exhibitions
How to get people to come to events

RSVP? How to get people to come to your events

When you’ve put your heart and soul into creating an event, it can be demoralising if people don’t show up to appreciate it. Not to mention a poor return on your investment. But, when it comes to creating show-stopping corporate events, what you do on the day is only half the battle. And, getting people […]

18 Jun 2018 Events
Is the traditional conference dead?

Is the traditional conference dead?

Modern event planners organise all kinds of events. And, one of the most trusted in our armoury is the conference. Used to impart information and help attendees learn new skills, historically the conference format has followed the same arrangement; with delegates seated in an auditorium, speakers presenting hour-long keynotes (sometimes with a Q&A at the […]

11 Jun 2018 Events
GDPR and Exhibitions

GDPR: Show your customers some love

But, while much of the talk over the new General Data Protection Regulation (GPPR) has focused on the hefty fines for non-compliance (up to €20 million or 4% of annual turnover!), the GDPR doesn’t have to keep you awake at night. But what do you need to know about GDPR and exhibitions? To keep our clients […]

16 May 2018 Exhibitions
5 Ways to do more with less

5 ways to do more with less

The UK may no longer be in recession, but there is no doubt that businesses large and small remain cautious about how to spend their hard-earned marketing budgets. Return on Investment (ROI) is crucial. But, to be successful at a tradeshow, you have to stand out in the crowd. So, how do you balance the […]

9 May 2018 Exhibitions
INFOGRAPHIC: Trending now in corporate events

INFOGRAPHIC: Trending now in corporate events

Live events are set to be one of the most important marketing trends over the next 12 months. But when it comes to achieving your business objectives and staying ahead of the competition, what’s currently in vogue? Don’t miss out on the latest creative ideas from Apex; sign up for insights that can take your events […]

3 May 2018 Events
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands