Ideas & Insights

On these pages you will find a wealth of useful knowledge and interesting insights for anyone with a passion for exhibiting or events. Please feel free to make use of the information to make your events and exhibitions more successful. We hope you will come back often, and tell others who might find it valuable.

The Latest Resources from the Apex Team

Are you doing enough to promote your business events?

Are you doing enough to promote your business events?

When it comes to creating successful corporate events, getting people to RSVP “yes please” can be a challenge. Even where you do get a positive response, in our experience free events often have a 50% drop out rate, while paid events can have up to a 25% drop out rate. But it doesn’t matter how […]

18 Mar 2019 Events
Add some wow-factor to your business events

Add some wow-factor to your business events

In an earlier blog, we looked at what you need to do to get the basics right when planning corporate events. So, now you have a strategy in place, it’s time to make it happen. And that includes adding some bells and whistles to make sure your event really delivers! Here are some tips to […]

18 Mar 2019 Events
How to go BIG with your exhibition stand design

How to go BIG with your exhibition stand design

At Apex, we believe that you don’t need to go for a huge exhibition stand if you want to get noticed. In fact, with a talented exhibition stand design team behind you – and an awareness of what it takes to achieve a successful exhibition experience – we can make your stand work for your […]

6 Mar 2019 Exhibitions
10 steps to a winning event agenda

10 steps to a winning event agenda

To get people to your events, you have to make it worth their while. And that means creating an event that will inspire, inform or challenge your attendees. So, one of the first and most crucial tasks of business event planning – and potentially one that will define the success of the occasion – is […]

6 Mar 2019 Events
Are you capitalising on your exhibition presence?

Are you capitalising on your exhibition presence?

In a recent series of blogs, we’ve looked at what it takes to ensure exhibition success. This includes: Choosing the right system Adding some magic to ensure your stand is a winner Promoting your exhibition stand. But, to make your investment last, you also need to capitalise on your exhibition presence long after the show […]

22 Feb 2019 Exhibitions
How to get visitors to your exhibition stand ahead of your competitors

How to get visitors to your exhibition stand ahead of your competitors

Having a great looking stand is essential to exhibition success. But productive exhibiting is about more than just aesthetics. You also have to attract and retain visitors ahead of your competitors. So as well as choosing the right system and adding some magic to ensure your stand is a winner, you also need to think […]

22 Feb 2019 Exhibitions
Getting the basics right when planning corporate events

Getting the basics right when planning corporate events

You want to create successful corporate events that will be talked about for years to come. But great events don’t just happen. Instead, a lot of planning and creativity goes into that one special moment. While every event is different, here are some basics you should consider to ensure that poor planning doesn’t let you […]

18 Feb 2019 Events
How to use live streaming at your corporate events

How to use live streaming at your corporate events

Live streaming has become the norm for big events like sporting competitions or concerts – giving those who are not able to attend the chance to enjoy the occasion online. But it’s not just massive consumer events that can benefit from this tech. Organisations of all shapes and sizes can also use it to boost […]

18 Feb 2019 Events
How to add some magic to your exhibition stand design

How to add some magic to your exhibition stand design

In an earlier blog, we looked at what you need to consider when investing in an exhibition stand. But buying the right system isn’t enough to make sure your tradeshow presence is maximised. You’ll also need to add some magic to ensure your stand is a winner. Is your exhibition stand a conversation starter? All […]

5 Feb 2019 Exhibitions
10 things to consider when buying an exhibition stand

10 things to consider when buying an exhibition stand

Exhibitions are a powerful way to showcase your brand and the products/services you offer. But you must make sure that the system you choose works for your business. Not only will the wrong exhibition stand fail to attract visitors, but it can also jeopardise your hard-earned brand reputation and become an expensive mistake. How to […]

5 Feb 2019 Exhibitions
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands