Resource Centre

The Latest Resources from the Apex Team

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A Guide to Effective Exhibiting in 2017

Diminishing budgets, the need to demonstrate ROI, and meet wider business objectives mean that when it comes to exhibitions and trade shows, status-quo planning is no longer an option. Instead, exhibition professionals must measure the success of each and every event, each and every year. At Apex, we understand the immense effort that goes into […]

8 Feb 2017 Exhibitions
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5 event trends you should know about in 2017

It’s that time of year again. The time we all start to look forward and predict what will become THE NEXT BIG THING in the world of event management. Of course, without a crystal ball (or time-machine), none of us knows just what’s around the corner. But, with a little foresight and years of expertise in […]

18 Nov 2016 Exhibitions
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Does teambuilding really work?

What do you think when you hear the word teambuilding? Do you see people crashing about in 4×4 off-road vehicles, or abseiling down a vertigo-inducing cliff? Or perhaps something more gentle, like building the Eiffel Tower out of newspaper and string? The truth is, for many people, teambuilding generates a feeling of dread. Fear that […]

17 Nov 2016 Events
Event Planning Nightmare

Avoid event planning nightmares. 5 tactics for disaster prevention

Live events are ‘predictably unpredictable.’ Which in short, means that if it can go wrong, then at some point it probably will. All kinds of challenges, from minor niggles to full blown disasters are lurking around the corner to trip up even the most seasoned event management professional. And, few things are more cringe-worthy than […]

14 Sep 2016 Events
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What can event planners learn from the Rio Paralympics?

This week, the 2016 Summer Paralympics kicked off in Rio. While we hope the Games will be a resounding success for Team GB, the run-up to the event has not been without controversy. With a leading figure in the Paralympic movement now calling for an inquiry into “unacceptable Rio failures”, just what went wrong? And, […]

8 Sep 2016 Events
Event Technology

Pokémon GO. Should event profs embrace the craze?

If you haven’t yet heard about Pokémon GO then you are probably living under a rock. A lovely peaceful rock it may be, particularly if you feel the same way as this guy. But, love it or hate it, the cultural tsunami that is Pokémon GO is so powerful that the Guardian has written an […]

14 Aug 2016 Exhibitions
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Healthcare Business International, 2016

In April 2016, the Healthcare Business International (HBI) conference took place at the Royal College of Physicians, London. Delegates met to discuss the international private healthcare services industry, and how operators are breaking national borders and silos. Covering territories in Europe and emerging markets from Latin America to East Asia, this year, for the first […]

14 Jul 2016 Events
Event Professionals Reducing Stress

Ten tips to help event profs reduce the stress

A few months ago, we compared event management to rocket science, and it seems we weren’t far off the mark. According to a recent report, the role of event coordinator is the fifth most stressful job of 2016, with only military personnel, firefighters, pilots, and police officers coming in higher on the stress scale. The […]

29 Jun 2016 Events
Zero based exhibiting

Zero-based exhibiting. What’s it all about?

Earlier this year, Unilever announced the adoption of zero-based budgeting across its marketing functions. What this means is that Unilever’s marketing teams now have to justify spending on all new brand activity,  rather than being provided with a budget based on last year’s spend. However, while this strict cost control measure was implemented to help […]

27 Jun 2016 Exhibitions
Event Technology UK

Is this the future of exhibition and event tech?

When it comes to exhibitions and events, quirky tech is always an attention grabber. Taking a look at some new and emerging technology, we consider what the future of event tech might look like. And what is already available to help you to engage and involve attendees at your next event. 1. Augmented and Virtual […]

3 Jun 2016 Exhibitions
Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands