Ideas & Insights

On these pages you will find a wealth of useful knowledge and interesting insights for anyone with a passion for exhibiting or events. Please feel free to make use of the information to make your events and exhibitions more successful. We hope you will come back often, and tell others who might find it valuable.

The Latest Resources from the Apex Team

How to ensure a successful exhibition experience

Three simple steps to a successful exhibition experience

Exhibition stands are a fantastic way to get noticed and promote your business to a captive and targeted audience. But, as shows also require a significant investment in time, money, energy, and resource, it’s vital to maximise your return on investment. And that means creating an exhibition presence that appeals to your target customers. In […]

1 Jun 2017 Exhibitions
Creating events in the experience economy

How to create stand-out events in the experience economy

The “experience economy” is one of those buzzwords everyone is using. So, if you haven’t heard of it yet, you soon will. Particularly as it’s being dubbed one of the most significant global trends in marketing. But what exactly is it? And what does it mean for marketing and event teams? What is the experience […]

24 May 2017 Events
A guide to successful corporate events

7 practical tips to wow your corporate events

Today’s event professionals must measure the success of each and every event. Each and every year. To help you to do this, we’ve asked our trusted event professionals for their advice on what makes a successful event.  And, in this short guide, we’ve pulled together this collective wisdom. By following our range of handy tips, […]

16 May 2017 Events
Creating a successful hack day event management

15 steps to a successful hackday

What is a hack day? A fantastic way to unleash innovation, the hack day has a proud tradition in Silicon Valley. In fact, companies like Facebook, Netflix, Microsoft, Google, and even NASA, have long used hack days to ignite collaborative brainstorms and inspire ideas that might otherwise have fallen by the wayside due to the […]

12 May 2017 Events
Event Registration is it a waste of your time?

Event registration. Is it a waste of your time?

Helping to remove some of the burdens from your busy shoulders, automating your event management promises to free you from time-consuming manual processes. So, it’s no wonder that marketing automation is being used to create more and more successful events. From conferences to roadshows, to award ceremonies, exhibitions and beyond, it can help you to […]

27 Apr 2017 Events
How to create disruptive events

How to create disruptive corporate events

People have been talking about disruptive marketing for years, as intense competition has forced brands to shake things up and seek new ways to boost sales. But just what is it, and how can it give your events a boost? Put simply, disruptive marketing literally disrupts your attention by doing something different. Something that changes […]

23 Apr 2017 Events
8 Steps to Intelligent Corporate Events infographic

INFOGRAPHIC: 8 Steps to Creating Intelligent Corporate Events

At Apex, we create intelligent corporate events that resonate with your audience and deliver that all important wow factor. Here are just some of the things that go into our thought process…

23 Apr 2017 Events
Elior Awards starring Gary Lineker. Event Management by Apex.

Elior Awards and Conference, starring Gary Lineker

In March 2017, contract caterer Elior hosted its esteemed annual awards ceremony and management conference. As a long-standing client, Elior once again turned to Apex to ensure this celebration of employee and company achievements was a resounding success.

15 Mar 2017 Events
Alternative Event GiveAways

INFOGRAPHIC: 5 Alternative Giveaways For Your Next Exhibition

Exhibition attendees love a good giveaway, but you can only go so far with branded pens and caps. At your next event, consider these alternative giveaways to truly stand out from the crowd… If you’d like to find out more about how we can help you, click here to find out more, or give us […]

28 Feb 2017 Exhibitions
How can your exhibition stand help you win customers

A Guide to Effective Exhibiting

Diminishing budgets, the need to demonstrate ROI, and meet wider business objectives mean that when it comes to exhibitions and trade shows, status-quo planning is no longer an option. Instead, exhibition professionals must measure the success of each and every event, each and every year. At Apex, we understand the immense effort that goes into […]

8 Feb 2017 Exhibitions