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Pharma exhibition stand design with added value

19 Sep 2019 Pharma Ideas & Insights
Exhibition stand design with added value

Exhibition stand design with added value

Everyone wants an engaging pharma trade show booth. But, to achieve this, it’s essential to think beyond design and construction.  With over 30 years’ experience in exhibition stand design, we use all our experience and exhibition know-how to ensure our clients enjoy some unique value-add. So, how do we deliver pharma exhibition stand designs that give you an additional edge?

An awareness of the latest design trends

Your stand should grab attention and stop people in their tracks. That's why, making your pharma exhibition stand eye-catching and inviting is as important today as it has ever been. At Apex, we maximise your exhibition space by using colour, signage, and lights to draw attendees to you. Furthermore, we also consider large graphic displays, ceiling hung graphics, and on-stand technology to help provide that elusive ‘wow’ factor.

Because we are passionate about what we do, we also keep an eye on the latest exhibition design trends to ensure your space looks contemporary rather than dated. So, it’s no wonder that many of our designs have been awarded ‘best stand’.

But we also know what will work and what won’t, so, we’ll never build you something just because it’s fashionable to do so. Instead, we always deliver a design that works for you.

To choose a starting point for your next stand, take a look through our Exhibition Stands Photo Gallery.

Conversation starting exhibition stands

All too often, pharma companies think that merely showing up with a good-looking stand and waiting for people to come to them is all it takes. And that’s why some exhibitors fail. To stand out from the crowd, your exhibition stand has to reach out and appeal to attendees in new and absorbing ways.

To attract footfall to your booth, we deliver maximum visual impact. But there’s no point in getting people to your exhibition stand if there's no incentive for them to talk to you once there. So, in addition to making sure your display stands out, at Apex, we also use a combination of traditional expertise and inventive technical know-how to ensure that it is a catalyst for conversations.

Find out more about our three-stage process, and how to ensure a successful exhibition experience.

Exhibition stand promotion

It doesn't matter how good you look if nobody knows you are there. So, when you work with us, we help you make a big impact and put the competition in the shade.

For example, most exhibitors will deploy some tricks to attract visitors to their stand - from food and drink to seating areas. But, while giving away coffee can help to get a queue forming, this won’t help your business if the free drink is all they remember about you after the event is over. And of course, it's vital to work within the relevant regulations.  So, when considering promotional tactics, we work with you to make sure that everything supports your objectives.

Pharma sector experience

A specialist supplier to the healthcare and pharmaceutical industries, we understand your communication goals. And, through creative exhibition stands, product launches, sales conferences, awards dinners, and PR events, we help you meet them.

Our Exhibitions and Events teams have industry-specific knowledge and work in synergy with each other, and seamlessly with your other approved agencies. We work in all healthcare areas including ethical pharma, OTC and retail products, primary and secondary care communications, R&D and clinical trial events, nursing and NHS commissioning.

Find out more about our work in this area. 

Pharma exhibition stand build

Over the 30 years we have been supplying exhibition stands, we’ve noticed that the time given to exhibitors to set up and dismantle their displays has become increasingly squeezed. Where once we had a week to set up for a tradeshow, we might now only have two days.

By designing our stands intelligently, we make sure this is not a problem for our clients. In fact, at Apex, we use easy to assemble modular materials to save time on site. This includes traditional timber stands that are created in our warehouse with sections that bolt together in the hall, or system products (e.g. aluminium stands) that can be put together with ease without the help of a carpenter. And, by creating graphics and technology that can be “slotted into place”, we reduce the time necessary for on-stand decoration.

Of course, this approach to exhibition stand build is more time-efficient, but it’s also cost-effective. We can get your stand up and ready in a matter of hours rather than days – often with fewer bodies on site.

Project management

All too often, the time needed to manage the design, build and setup of an exhibition stand detracts from your ultimate show objectives. And that could be a costly mistake.

Let's face it, business leaders shouldn't have to think about what kind of bulbs the office lights need, or where the cleaners will store their equipment. Instead, they should be thinking about how they can appeal to customers and boost growth. And the same is true with exhibition stands.

For that reason, if you want to secure a hassle-free return on your investment, you should consider exhibition stand project management.

Affordable pharma exhibition stands

In the past, a stand-out exhibition stand required a big brand budget. This meant that too many start-ups and SMEs were left with an uninspiring pop-up because that was all they could afford.

But times have changed. And, if you are serious about saving money and making an impact, we have developed innovative and affordable ways of using different media and reusable components. And, with lightweight alloys, tensioned fabrics and hi-tech plastics all used to produce contemporary and high-quality displays, you can adapt your display for many different shows and hall spaces.

By delivering maximum bang for buck over time, reusable pharma exhibition stands provide a high return on investment. And, if you want to maximise budget while keeping things fresh, our modular marvels can be updated quickly and easily with interchangeable graphics and different components. So, as well as standing the test of time, our modern systems provide the potential for unlimited creativity.

Want more information on how to ensure your tradeshow presence is maximised?

For more information on buying an exhibition stand and making it work for you, our handy checklist will help you to reach your goals and achieve a truly positive experience.

In this guide, you’ll find out more about:

  • Deciding on a scheme. Making sure the system you choose works for your business
  • Putting the basics in place. Ensuring your stand has everything it needs to succeed
  • Whistles and bells.How to add some magic to ensure your stand is a winner
  • Energy savings. How to introduce some green initiatives that help your stand to work more efficiently
  • Promotion. Helping you to attract and retain visitors ahead of your competitors
  • Lead capture. How to capitalise on your exhibition presence, long after the show is over.

Download the Apex Tradeshow Checklist for Exhibitors.

Big or small, modular or custom-built, at Apex, we ensure that your stand sets you apart from your competitors. If you’d like to find out more about how we can make your exhibition presence a success contact us today to find out more. Or give us a call on + 44 (0)1625 429370 to discuss your requirements in more depth.

Pete Forse

Pete is the Exhibitions Director here at Apex. He has one clear business objective – to produce memorable exhibition stands that add real value to our customers’ brands. With a background in event production - spanning 30 years in places as far flung as Rio and Manila (and quite often the NEC!) - Pete brings his experience to the task of making exhibition visitors stop and take notice. Like everyone at Apex, he is driven by the excitement of this challenge, and the vision that we can make a long-term difference for our clients. To find out more about how Pete and the Apex team can help you, give us a call on 01625 429370 today!

Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands