Modern alternatives to banner exhibition stands (why a reusable pharma exhibition stand could save you money)

10 Jun 2019 Pharma Ideas & Insights
A reusable pharma exhibition stand could save you money

When it comes to exhibiting, banner stands are undoubtedly cost-effective. And, if you are struggling with your budget, we supply a range of good quality banner stands in various sizes. But, if you are looking to deliver a return on your investment (ROI), there is a smarter way. And, if you upgrade to a reusable pharma exhibition stand, you will save money over time.

Modern alternatives to pop up banner exhibition stands

If you're looking to attract new business at a pharmaceutical tradeshow, you need something that will get you noticed. So, why spend your budget on stand space if you are just going to decorate it with an uninspiring pop-up? It takes seven seconds to make an impression, and to give your business the best chance of success you could:

Enhance your basic stand with eye-catching graphics

And, because we know what it takes to stand out, we can design and print these for you.

Invest in a new generation of portable stands

If you want something that catches the eye, we recommend you talk to us about our Apex Twist System. Easy to set up and scalable, you can adapt the size for future shows without any fuss. We can also cleverly design your display to make it look unique. We also keep it simple so that you can build it yourself.

Draw attention to your stand by adding some extra components

Exhibition counters, tables and advertising plinths for portable demonstrations and sales promotions can add an extra dimension to your banner exhibition stand. Flags, gazebo tents, inflatables, lighting, furniture seating and iPad display signs can also help you to stand out.

Provide more creative giveaways

Exhibition attendees love a good giveaway, and corporate gifts are an excellent way to foster goodwill. But, you can only go so far with the usual pens and USBs. And, you don’t want to give out items that cannot be carried as hand luggage on flights. So, think carefully about how best to use freebies to represent your pharma brand.

Consider things like tasty food, care packages for attendees who are on their feet all day (include power-snacks, blister plasters and aspirin!). Or a handy phone charger to draw people in. Of course, you’ll also need to be aware of any company restrictions, pharma industry regulations (ABPI), and local country regulations. An exhibition partner with experience in this sector will help to keep you compliant.

Upgrade to a flexible, versatile pharma exhibition stand

If you are serious about achieving ROI and making an impact, we have developed innovative and affordable ways of using different media and re-usable components. And, with lightweight alloys, tensioned fabrics and hi-tech plastics all used to produce contemporary and high-quality displays, you can adapt your display for many different shows and hall spaces.

Why upgrade to a reusable pharma exhibition stand?

Today, savvy organisations are ditching the pop-up and turning to affordable, eye-catching and reusable exhibition stands. Stands that can be adapted and reconfigured for many different shows and hall spaces. Here are just some of the benefits of using a reusable pharma exhibition stand:

  • With a reusable pharma exhibition stand, you can swap out the customised graphics to change your message. At the same time, the overall look and feel of your brand remains the same
  • Because it can be adapted to suit different shows, floor spaces, and even various departments and product areas, you get something unique while making your budget work harder
  • You don’t have to worry about throwing your display (and your money) in the skip after the show is over. And if storage is a concern – we can look after your stand for you between shows
  • Modular pharma exhibition stands are easier to transport and set up than traditional exhibition stands
  • Modular pharma exhibition stands are easy to set up compared to conventional stands that are often bigger, bulkier, and more complicated to assemble (and take down)
  • Reusable pharma exhibition stands are great for advertising and increasing the visibility of your brand. And, because you can use them at as many events as you want, you will spread your marketing message to a much wider audience
  • Because they are flexible and versatile, reusable pharma exhibition stands can be applied as a stand-alone display or as part of a larger design
  • It’s easy to add some bells and whistles to your reusable pharma exhibition stand. For example, video, iPads, touch screens, triggered motion sensors, interactive screens, holographs, etc.
  • Other benefits include the reduced storage and transport costs associated with smaller components. And the need for fewer people to build the exhibit on site
  • You can scale up your reusable pharma exhibition stand as your budget allows
  • At Apex, our reusable pharma exhibition stands are made from high-quality materials. This means that they are long-lasting.

The reusable pharma exhibition stand will save you money over time

By delivering maximum bang for buck over time, reusable pharma exhibition stands provide a high return on investment. And, if you want to maximise budget while keeping things fresh, our modular marvels can be updated quickly and easily with interchangeable graphics and different components. So, as well as standing the test of time, our modern systems provide the potential for unlimited creativity.

Put us to the test, and we’ll show you how much you can save on multiple exhibitions, without sacrificing visual impact or visitor appeal.

Over 30 years of international experience in pharmaceutical exhibition stand design

Apex is one of the UK’s leading event and exhibition agencies. A specialist supplier to the healthcare and pharmaceutical industries, we understand your communication goals. And, through creative exhibition stands, product launches, sales conferences, awards dinners, and PR events, we help you meet them.

Our Exhibitions and Events teams have industry-specific knowledge and work in synergy with each other, and seamlessly with your other approved agencies. We work in all healthcare areas including ethical pharma, OTC and retail products, primary and secondary care communications, R&D and clinical trial events, nursing and NHS commissioning.

Contact us today for an informal chat to find out more about how we can help you, or call on + 44 (0)1625 429370 to discuss your requirements in more depth.

Pete Forse

Pete is the Exhibitions Director here at Apex. He has one clear business objective – to produce memorable exhibition stands that add real value to our customers’ brands. With a background in event production - spanning 30 years in places as far flung as Rio and Manila (and quite often the NEC!) - Pete brings his experience to the task of making exhibition visitors stop and take notice. Like everyone at Apex, he is driven by the excitement of this challenge, and the vision that we can make a long-term difference for our clients. To find out more about how Pete and the Apex team can help you, give us a call on 01625 429370 today!

Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands