On these pages you will find a wealth of useful knowledge and interesting insights for anyone with a passion for exhibiting or events. Please feel free to make use of the information to make your events and exhibitions more successful. We hope you will come back often, and tell others who might find it valuable.
by Paul Ashford The Covid-19 global pandemic has permanently changed the events and exhibitions industry. Indeed it can be argued that the exhibitions and events industry was the first be affected by the effects of the Covid-19 virus. Most notably, the huge Mobile World Congress show was cancelled back at the beginning of February, which […]
So, as well as creating an event that will inspire, inform or challenge your attendees, event professionals also have to know what it takes to capture attention in the first place. Here are some top tips to make sure that your event emails work hard for you. Know who you are talking to Knowing who […]
To boost sign up and get people excited Video encourages potential attendees to sign-up to events. And, once done, it also gets guests excited about attending. In fact, video is a fantastic way to increase event anticipation. For example, by: Using video of previous events to show why potential attendees shouldn’t miss out Promoting speakers […]
Despite this, time after time, organisations think they can get away with using the same old event format. But take it from us, if you don’t inspire, inform or challenge your attendees, any money spent on creating an event is going to end up wasted. People value their time, and they don’t react well if […]
Tips on how to create the best event food Consider how you want people to feel When creating an event, one of the first things any event professional should establish is how they want attendees to feel. Do you want them to be relaxed and comfortable, or inspired and excited? Once you know this, you […]
Projection mapping is also known as video mapping, table mapping, spatial augmented reality, and 3D mapping. And, over the years, it has been used not only for advertising and decoration but also at concerts and the theatre. Basically, anywhere where real impact is needed. How is projection mapping used? Projection mapping will create one of […]
What is video mapping? Video mapping uses projectors to create amazing visual displays on a static surface. This manipulation of light turns these everyday objects (e.g. tables, buildings etc.) into interactive, 3D displays. Find out more about video mapping. How is Apex using video mapping in its events? We are delivering an elite gourmet experience […]
Video table mapping technology manipulates light to turn everyday objects into interactive, 3D displays. The images can be simple effects or elaborate projections. Ultimately, by ‘painting with light’, video mapping creates a stunning and highly engaging event experience. With table mapping technology you can turn surfaces into casino tables and undersea worlds, take part in […]
Great corporate events don’t stop once the day is over and everyone has gone home. To make sure your events keeps delivering some crucial post-event activities need to be completed. Here are some tips from the experts at Apex to ensure that your events keep delivering against your business objectives. Evaluate your budget The business […]
When it comes to creating successful corporate events, getting people to RSVP “yes please” can be a challenge. Even where you do get a positive response, in our experience free events often have a 50% drop out rate, while paid events can have up to a 25% drop out rate. But it doesn’t matter how […]