On these pages you will find a wealth of useful knowledge and interesting insights for anyone with a passion for exhibiting or events. Please feel free to make use of the information to make your events and exhibitions more successful. We hope you will come back often, and tell others who might find it valuable.
With demanding workloads and long hours, the number of people suffering from stress is on the rise, and this can take its toll on a business. But, the healthier employees are – both mentally and physically – the less likely it is that they will need time off work. So, it is no surprise that […]
Team building has long been used to persuade, educate, motivate, and inspire staff. And, over the decades, we’ve organised a wide range of sporting events at work. So we’ve seen plenty of trends come and go (firewalking anyone?). But regardless of what else has changed, sport has always proved popular with managers and employees alike. And, […]
In 2018, businesses are looking at the new and emerging technologies they can exploit to support their marketing strategies. And, in amongst tools like AI, augmented reality and voice-optimised content, live events will be one of the most important trends over the next 12 months. But it’s not about giving a nod to nostalgia while […]
If you want people to attend your events, you have to give them something worth giving up their valuable time for. So, ensuring the right content is crucial when it comes to shaping your agenda and finding the right messages to attract and influence your audience. But creating an event content strategy takes time. You […]
How can you power your events with personalisation? Personalisation is back in vogue, as businesses everywhere try to reconnect with customers on a one-to-one level. Let’s face it, who doesn’t love walking into a shop or restaurant and being greeted by someone who knows their name, likes and dislikes? Even big brands like Starbucks and […]
Building on our experience over three decades, Apex has grown to become one of the UK’s leading event and exhibition agencies. So, there’s very little we haven’t seen when it comes to the wonderful world of corporate events! And, while it’s important to keep looking forward to predict what will become THE NEXT BIG THING, […]
In response to the rapid growth of technology, next year, new legislation will significantly modify the way we can collect, store and use personal data. And, ensuring compliance could be a minefield for even the most seasoned of event professionals. To make matters worse, many people in the events industry still aren’t aware of the […]
The “experience economy” is one of those buzzwords everyone is using. So, if you haven’t heard of it yet, you soon will. Particularly as it’s being dubbed one of the most significant global trends in marketing. But what exactly is it? And what does it mean for marketing and event teams? What is the experience […]
What is a hack day? A fantastic way to unleash innovation, the hack day has a proud tradition in Silicon Valley. In fact, companies like Facebook, Netflix, Microsoft, Google, and even NASA, have long used hack days to ignite collaborative brainstorms and inspire ideas that might otherwise have fallen by the wayside due to the […]
Helping to remove some of the burdens from your busy shoulders, automating your event management promises to free you from time-consuming manual processes. So, it’s no wonder that marketing automation is being used to create more and more successful events. From conferences to roadshows, to award ceremonies, exhibitions and beyond, it can help you to […]