Ideas & Insights

On these pages you will find a wealth of useful knowledge and interesting insights for anyone with a passion for exhibiting or events. Please feel free to make use of the information to make your events and exhibitions more successful. We hope you will come back often, and tell others who might find it valuable.

Exhibition stand design with added value

Exhibition stand design with added value

Everyone wants an engaging trade show booth. But, to achieve this, it’s essential to think beyond design and construction.  With over 30 years’ experience in exhibition stand design, we use all our experience and exhibition know-how to ensure our clients enjoy some unique value-add. So, how do we deliver exhibition stand designs that give you […]

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Planning an exhibition stand? You must read this!

Planning an exhibition stand? You must read this!

Planning an exhibition stand starts early! If you can, it pays to start planning your exhibition stand 9-12 months before the big day. Things to consider at this stage include: Your objectives for the event. For example, raising brand awareness, networking, showcasing a new product, or sales Your target audience. For example, are you hoping […]

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4 reasons why exhibiting at trade shows is a great idea

4 reasons why exhibiting at trade shows is a great idea

Despite all the talk about tech, there are few things as powerful as meeting suppliers and customers face to face. So, when it comes to ensuring your hard-earned marketing budget works for you, saying “yes” to exhibiting at trade shows should be a no-brainer. Here are four reasons why: Build Relationships For most of us, […]

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How exhibition stand lighting can transform a dull space

How exhibition stand lighting can transform a dull space

Light it up with the right products! Lighting has long been used to add wow-factor to exhibition stands. And, if you have booked a dull spot in the conference hall, illumination is crucial. Neon-like LED, lightboxes and panel lighting are all popular with exhibitors looking to maximise impact at tradeshows. Modular, mobile shelving which perfectly […]

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How much does an exhibition stand cost

How much does an exhibition stand cost?

The question “how much does an exhibition stand cost?” is something we get asked a lot. But the truth is, there is no one answer. The cost of exhibiting depends on the type, design and style of display you want. So what are your options? Custom Exhibition Stands If you want to make a big […]

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How to go BIG with your exhibition stand design

How to go BIG with your exhibition stand design

At Apex, we believe that you don’t need to go for a huge exhibition stand if you want to get noticed. In fact, with a talented exhibition stand design team behind you – and an awareness of what it takes to achieve a successful exhibition experience – we can make your stand work for your […]

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Are you capitalising on your exhibition presence?

Are you capitalising on your exhibition presence?

In a recent series of blogs, we’ve looked at what it takes to ensure exhibition success. This includes: Choosing the right system Adding some magic to ensure your stand is a winner Promoting your exhibition stand. But, to make your investment last, you also need to capitalise on your exhibition presence long after the show […]

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How to get visitors to your exhibition stand ahead of your competitors

How to get visitors to your exhibition stand ahead of your competitors

Having a great looking stand is essential to exhibition success. But productive exhibiting is about more than just aesthetics. You also have to attract and retain visitors ahead of your competitors. So as well as choosing the right system and adding some magic to ensure your stand is a winner, you also need to think […]

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