On these pages you will find a wealth of useful knowledge and interesting insights for anyone with a passion for exhibiting or events. Please feel free to make use of the information to make your events and exhibitions more successful. We hope you will come back often, and tell others who might find it valuable.
In an earlier blog, we looked at what you need to consider when investing in an exhibition stand. But buying the right system isn’t enough to make sure your tradeshow presence is maximised. You’ll also need to add some magic to ensure your stand is a winner. Is your exhibition stand a conversation starter? All […]
Exhibitions are a powerful way to showcase your brand and the products/services you offer. But you must make sure that the system you choose works for your business. Not only will the wrong exhibition stand fail to attract visitors, but it can also jeopardise your hard-earned brand reputation and become an expensive mistake. How to […]
You know that exhibition stands are a fantastic way to get noticed and promote your business to a captive and targeted audience. But are you making the most of your tradeshow investment? All too often, the time needed to manage the design, build and setup of an exhibition stand detracts from your ultimate show objectives […]
Companies invest a lot of money to attend exhibitions, so it’s vital that this investment pays off. However, all too often organisations come to tradeshows with an exhibition stand design that doesn’t work. And, while it can be tempting to go with a cheap off-the-shelf stand, you could damage your brand and lose money by […]
As we look forward to a new year, our exhibition stand design experts share what will be popular over the next 12 months when it comes to driving footfall and converting tradeshow visitors. 1. Smaller exhibition spaces Yes, for some exhibitors big is better, but that doesn’t have to be the case. We’re seeing more […]
According to the experts, it takes just seven seconds to make an impression. So, if you’re looking to attract new clients and customers at a tradeshow or other event, you need something that will get you noticed. But, in the past, a stand out exhibition stand required a big brand budget. This meant that too […]
Sustainability is a hot topic. Not least because a recent UN report claims that the world has just 12 years left to take action on climate change. So, if your business hasn’t yet formed its environmental and social impact policies, this must be on your agenda in 2019. For event and exhibition professionals, sustainability can […]
At Apex, we have an enviable reputation when it comes to creating eye-catching and engaging exhibition stands that start conversations and boost sales. However, for heavily regulated industries, we also understand that there are strict rules that have to be followed. But having an ethical exhibition stand doesn’t mean you have to give up the […]
There’s no doubt that visitors love a good giveaway at tradeshows. And the more creative the better. Let’s face it, you can only go so far with branded pens. Over the years, our exhibition team has come up with a huge range of alternative giveaways to help our clients to stand out from the crowd. […]
There’s no substitute for face-to-face meetings. In fact, according to the experts[1], live events are the single most effective marketing channel for most organisations. And it’s not hard to see why. Despite advancements in tech you just can’t beat personal interaction with potential suppliers and customers. But meetings require a significant level of investment. For […]