Ideas & Insights

On these pages you will find a wealth of useful knowledge and interesting insights for anyone with a passion for exhibiting or events. Please feel free to make use of the information to make your events and exhibitions more successful. We hope you will come back often, and tell others who might find it valuable.

Exhibition stand design with added value

Pharma exhibition stand design with added value

Everyone wants an engaging pharma trade show booth. But, to achieve this, it’s essential to think beyond design and construction.  With over 30 years’ experience in exhibition stand design, we use all our experience and exhibition know-how to ensure our clients enjoy some unique value-add. So, how do we deliver pharma exhibition stand designs that […]

Apex launches Lumentium UK demo experience

Apex launches Lumentium UK demo experience to pharma market

Something genuinely different has come to the UK events market. Specialist pharmaceutical event and exhibition agency Apex – is now accepting pre-bookings for its Lumentium UK showroom. Launching in September, the Lumentium show is a stunning visual experience that combines world travel, fine food and state of the art CGI table mapping. Demonstrations will showcase […]

Planning an exhibition stand? You must read this!

Planning a pharma exhibition stand? You must read this!

Exhibitions and tradeshows are a powerful way to showcase your pharma brand and the products/services you offer. But it is vital to have an exhibition stand that works. Here are some things you must do to stay on track and ensure poor planning doesn’t let you down on the day. Planning a pharma exhibition stand starts […]

A reusable pharma exhibition stand could save you money

Modern alternatives to banner exhibition stands (why a reusable pharma exhibition stand could save you money)

Modern alternatives to pop up banner exhibition stands If you’re looking to attract new business at a pharmaceutical tradeshow, you need something that will get you noticed. So, why spend your budget on stand space if you are just going to decorate it with an uninspiring pop-up? It takes seven seconds to make an impression, […]

Apex launches new immersive gastronomic pharma event experience

Apex launches new immersive gastronomic pharma event experience

Apex is a specialist pharmaceutical conference and event management company.  The business has launched the ultimate immersive gastronomic experience in the UK and global events market. This experience is made possible due to the Lumentium TableMapper. TableMapper is the world’s only patented portable lamp-projector. By combining this ingenious technology with haute cuisine, guests will enjoy food […]

Are you capitalising on your pharma exhibition presence?

Are you capitalising on your pharma exhibition presence?

When it comes to exhibition success, pharma companies have lots of things to consider. This includes making sure that you have quality pharma exhibition stands that sparks conversations. But, to make your investment last, you also need to capitalise on your exhibition presence long after the show is over. Here are some quick and easy […]

How to add some magic to your pharma exhibition stand design

How to add some magic to your pharma exhibition stand design

Buying the right exhibition stand system and making it look good isn’t enough to make sure your pharmaceutical tradeshow presence is maximised. You’ll also need to add some magic. Is your pharma exhibition stand a conversation starter? All too often, organisations think that merely showing up with a good looking stand and waiting for people […]

20 ways to improve your pharma exhibition stands

20 ways to improve your pharma exhibition stands

Healthcare and pharmaceutical companies invest a lot of money to attend exhibitions, so it’s vital that this investment pays off. However, all too often these organisations come to tradeshows with an exhibition stand design that doesn’t work. And, while it can be tempting to go with a cheap off-the-shelf stand, you could damage your brand […]