Elior Roadshow 2016

"The roadshow was again a tremendous success, and the Apex team played a big part in that.”

In March 2016, award-winning contract caterer Elior launched a new format roadshow and exhibition. The purpose of the event was to educate and inform across the different parts of the business, to spark internal communication, to promote employee health and wellbeing, and to align employees with the company’s goals.

The roadshow also used an exhibition element to enable suppliers to connect and promote their products directly to Elior personnel.

Having worked successfully with Elior on a number of events over many years, Apex was trusted to make sure the event ran smoothly and on time.

And, with 25 years’ event management experience under our belt, this is something we do very well.

The Challenge

Finding the right location for this unique roadshow was a challenge that required an extensive search and various site visits. Fortunately, finding the right venue at the right price is second nature to Apex.

But our expertise doesn’t stop there, and, after finding the right location, and dealing with the relevant contract and documentation, we went on to:

Ultimately, Apex was responsible for the overall event management of the Elior Roadshow, making sure everyone on site was directed and managed so that the event would run smoothly and to time.

The Event

The UK's No.1 venue for trade and consumer shows, attracting 2.1 million visitors a year, the NEC, Birmingham was selected for the roadshow.

Delivering an exhibition of over 50 suppliers, a conference (with an additional five themed rotational seminar sessions) for 250 new delegates per day, and a large foyer area with a street-food theme housing various large food huts, the two-day event was a tremendous success.

Each of these elements was facilitated and organised by Apex.

In short, we looked after the detail so that our client could focus on the bigger picture.

The Result

Client Feedback

“A massive thank you to Rachel and the whole Apex team for all of your hard work and contributions to yet another fantastic event. The roadshow was again a tremendous success, and the Apex team played a big part in that.” Their eye for detail, precision planning and ability to stay calm under pressure ensured the roadshow went to plan – not that this was ever in any doubt!”

Supplier Feedback

"I just wanted to say thank you - from a supplier point of view - for your support last week at the Elior Conference. We were responsible for the supply of signage at the Street Food Village, as well as running our own supplier stand, and I have to say that I found the whole event was superbly managed by yourself and the team. You were always visible and available to offer support for any questions that we had - and I just wanted to say thank you to you and the team. Hopefully we will get to work together at future conferences with Elior - but thanks again!" Caramba Marketing

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Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands