Laurus Labs – evening event and custom exhibition stand

The background

Leading Indian pharmaceutical company Laurus Labs wanted to impress their European CPHi show delegates with a high impact evening event.

For the 2017 Frankfurt event, Apex organised and managed an impressive networking dinner for over 100 customers and colleagues, in addition to building a hugely successful custom exhibition stand.

With Apex’s experience in both event management and exhibition stand design, we were uniquely placed to offer a joined-up approach and give Laurus Labs a fantastic event.

Our experience takes us all over the world, and we are looking forward to working with Laurus again in 2018, in Madrid!

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What we did

Apex was responsible for managing the lavish evening event and helping to wow Laurus Lab’s important guests. This included:

  • Liaising with and managing the event venue
  • Generating ideas for the dinner and overseeing the set-up of the event including AV equipment, table décor and room layouts
  • Organising all catering for the event, including choosing menus, arranging a drinks reception and working onsite with the external catering team
  • Sourcing an external catering company to prepare a dinner for 120 people
  • Designing the event invitations
  • Suggesting, sourcing, booking and managing several different forms of entertainment for both the drinks reception and the evening dinner (this included a digital magician for the drinks reception and a saxophone player to play during the dinner)
  • Sourcing and managing an AV supplier to assist with entertainment requirements
  • Sourcing and managing coach transfers for all guests
  • Organisation of, and facilitating a private tour for all guests of the museum during the drinks reception alongside the venue staff.

In addition to impressing at the evening event, Apex also designed and built a clean, sleek, high-quality exhibition stand which generated real conversations and helped Laurus Lab’s to meet its overall objectives. Find out more.

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