Laurus Labs – evening event and custom exhibition stand

The background
Leading Indian pharmaceutical company Laurus Labs wanted to impress their European CPHi show delegates with a high impact evening event.
For the 2017 Frankfurt event, Apex organised and managed an impressive networking dinner for over 100 customers and colleagues, in addition to building a hugely successful custom exhibition stand.
With Apex’s experience in both event management and exhibition stand design, we were uniquely placed to offer a joined-up approach and give Laurus Labs a fantastic event.
Our experience takes us all over the world, and we are looking forward to working with Laurus again in 2018, in Madrid!

What we did
Apex was responsible for managing the lavish evening event and helping to wow Laurus Lab’s important guests. This included:
- Liaising with and managing the event venue
- Generating ideas for the dinner and overseeing the set-up of the event including AV equipment, table décor and room layouts
- Organising all catering for the event, including choosing menus, arranging a drinks reception and working onsite with the external catering team
- Sourcing an external catering company to prepare a dinner for 120 people
- Designing the event invitations
- Suggesting, sourcing, booking and managing several different forms of entertainment for both the drinks reception and the evening dinner (this included a digital magician for the drinks reception and a saxophone player to play during the dinner)
- Sourcing and managing an AV supplier to assist with entertainment requirements
- Sourcing and managing coach transfers for all guests
- Organisation of, and facilitating a private tour for all guests of the museum during the drinks reception alongside the venue staff.
In addition to impressing at the evening event, Apex also designed and built a clean, sleek, high-quality exhibition stand which generated real conversations and helped Laurus Lab’s to meet its overall objectives. Find out more.
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Check out our other case studies below. Or contact us to find out how we can help make your events a success.
Elior VIRTUAL Awards 2020 starring Ben Fogle Elior Awards 2018 starring Fearne Cotton Laurus Labs – evening event and custom exhibition stand Novalac evening symposium and dinner EPMC, The European Portable Metrology Conference, 2018 Elior Awards and Conference, starring James Nesbitt Laurus Labs at CPHi EPMC, The European Portable Metrology Conference Four Seasons Health Care, National Conference & Care Awards BevExpo, 2018 Bev Expo 2016 Four Seasons Roadshow, 2017 Elior Awards & Conference starring David Williams Elior Awards and Conference, starring Gary Lineker Four Seasons Healthcare Roadshow, 2016 Healthcare Business International Elior Awards – Sound of the 70s Elior Roadshow 2016 City Link Annual Awards Conference