ViiV healthcare was established as a unique company to deliver advances in treatment and care for HIV communities. They are a small and nimble company and this was to be reflected in the stand design.
The show activities needed to maximize stand traffic, allowing the staff to engage and communicate with customers and communicate the company’s vision. The interactive elements included a new, innovative educational program that supports customers (HIV treaters but also patients) to be able to make complex treatment decisions with a patient individualised approach with confidence.
What we did
Our proposal offered ViiV Healthcare a flexible, creative and effective exhibition stand concept for two major HIV congresses.
We provided a contemporary design that reflected ViiV as a nimble organisation that is highly focused and specialist in the treatment and management of HIV.
Included were attractive features to attract the target audience, promote footfall and enhance the visitors’ experience. The design was also versatile and reconfigurable for additional future events where a presence was required.