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Bespoke Stand design for ViiV Healthcare at IAS

ViiV Healthcare Exhibition Stand Design

The background


ViiV healthcare was established as a unique company to deliver advances in treatment and care for HIV communities. They are a small and nimble company and this was to be reflected in the stand design.

The show activities needed to maximize stand traffic, allowing the staff to engage and communicate with customers and communicate the company’s vision. The interactive elements included a new, innovative educational program that supports customers (HIV treaters but also patients) to be able to make complex treatment decisions with a patient individualised approach with confidence.

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What we did


Our proposal offered ViiV Healthcare a flexible, creative and effective exhibition stand concept for two major HIV congresses.

We provided a contemporary design that reflected ViiV as a nimble organisation that is highly focused and specialist in the treatment and management of HIV.

Included were attractive features to attract the target audience, promote footfall and enhance the visitors’ experience. The design was also versatile and reconfigurable for additional future events where a presence was required.

Project gallery


bespoke exhibition stand- viiv healthcare
Bespoke exhibition stand design for ViiV healthcare
Bespoke exhibition stand for ViiV healthcare
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iPad exhibition stand for ViiV healthcare

For further information on how Apex can deliver an outstanding exhibition stand for your business, check out our case studies below or contact us today.

Check out our Pharma Resource Centre with bespoke content created exclusively for the sector.