Bespoke Stand design for ViiV Healthcare at IAS

Project Details

Client:ViiV healthcare
Venues: IAS Rome, EACS Belgrade

Client Objective

ViiV healthcare was established as a unique company to deliver advances in treatment and care for HIV communities. They are a small and nimble company and this was to be reflected in the stand design. The show activities needed to maximize stand traffic, allowing the staff to engage and communicate with customers and communicate the company’s vision. The interactive elements included a new, innovative educational program that supports customers (HIV treaters but also patients) to be able to make complex treatment decisions with a patient individualised approach with confidence.

Apex Response

Our proposal offered ViiV Healthcare a flexible, creative and effective exhibition stand concept for two major HIV congresses. We provided a contemporary design that reflected ViiV as a nimble organisation that is highly focused and specialist in the treatment and management of HIV. Included were attractive features to attract the target audience, promote footfall and enhance the visitors’ experience. The design was also versatile and reconfigurable for additional future events where a presence was required.


“I can give APEX our positive feedback and a big thank you for all the IAS and EACS support. I would be happy to be a verbal reference and will continue to recommend Apex Exhibitions to colleagues both internally and externally."

Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands