Custom built exhibition stand – top of the Empire State Building

Bespoke Exhibition Stand for Spada

The background


Established in 1957, Feridax has grown to become the UK’s largest independent value-added wholesaler and brand marketer into the motorcycle clothing and hard parts markets. Its portfolio currently contains world-renowned names including Shoei, Sidi and Caberg; as well as the company's own-brand Spada clothing.

Exhibiting at the London Motorcycle Show, the client wanted a clever mix of contemporary fashion and iconic design. So, Apex was briefed to create a bespoke exhibition stand that would showcase the Spada range as if displayed on one of the top floors of the unfinished Empire State Building with a 1930’s backdrop.

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What we did


  • Created a 9m wide X 6m deep platform floor with a distressed plank effect finish and large logo floor vinyls
  • Built a 4m high rear wall and dressed with dye sublimated panels, showing a view of New York as it would have looked in 1930
  • Created a large storeroom behind the wall, running the full length of the stand
  • Produced a 3.2m high painted girder structure and displayed three dressed mannequins imitating the 1930 iconic photograph of construction workers having lunch sitting on a girder
  • Distressed oil drums and topped them with clear acrylic to create tables
  • Used various pallets as display plinths
  • Used distressed chairs to complete the aesthetic

Project gallery


Bespoke Exhibition Stand Concept Designs
Bespoke Exhibition Stand Concept Designs
Bespoke Exhibition Stand for Spada
Bespoke Exhibition Stand for Spada
Bespoke Exhibition Stand for Spada
Bespoke Exhibition Stand Spada London 2017

For further information on how Apex can deliver an outstanding exhibition stand for your business, check out our case studies below or contact us today.

Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands