Custom built exhibition stand – the top of the Empire State Building

Project Details

Client: Spada/Feridax
Project: Bespoke Exhibition Stand
Exhibition: London Motorcycle Show 2017
Venue: ExCel, London

Client objective

Established in 1957, Feridax has grown to become the UK’s largest independent value-added wholesaler and brand marketer into the motorcycle clothing and hard parts markets. Its portfolio currently contains world-renowned names including Shoei, Sidi and Caberg; as well as the company's own-brand Spada clothing.

Exhibiting at the London Motorcycle Show, the client wanted a clever mix of contemporary fashion and iconic design, and briefed Apex to create a bespoke exhibition stand that would showcase the Spada range as if displayed on one of the top floors of the unfinished Empire State Building with a 1930’s backdrop.

Apex response

Apex created a 9m wide X 6m deep platform floor with a distressed plank effect finish and large logo floor vinyls.

The rear wall was built to a height of 4m  and dressed with dye sublimated panels, showing a view of New York as it would have looked in 1930. Behind this was a large store room running the full length of the stand.

We also produced a 3.2m high painted girder structure and displayed three dressed mannequins imitating the 1930 iconic photograph of construction workers having lunch sitting on a girder. Oil drums were distressed and given clear acrylic tops to create tables, and, along with a number of distressed chairs, we placed various pallets in the corners as display plinths.

For further information on how Apex can deliver an outstanding exhibition stand for your business please contact us on 01625 429370 and speak to a member of our friendly and experienced team or contact us today we will get back to you promptly.

Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands