The background

---

Established in 1957, Feridax has grown to become the UK’s largest independent value-added wholesaler and brand marketer into the motorcycle clothing and hard parts markets. Its portfolio currently contains world-renowned names including Shoei, Sidi and Caberg; as well as the company’s own-brand Spada clothing.

Exhibiting at the London Motorcycle Show, the client wanted a clever mix of contemporary fashion and iconic design. So, Apex was briefed to create a bespoke exhibition stand that would showcase the Spada range as if displayed on one of the top floors of the unfinished Empire State Building with a 1930’s backdrop.

Take me to the project gallery

• Created a 9m wide X 6m deep platform floor with a distressed plank effect finish and large logo floor vinyls
• Built a 4m high rear wall and dressed with dye sublimated panels, showing a view of New York as it would have looked in 1930
• Created a large storeroom behind the wall, running the full length of the stand

• Produced a 3.2m high painted girder structure and displayed three dressed mannequins imitating the 1930 iconic photograph of construction workers having lunch sitting on a girder
• Distressed oil drums and topped them with clear acrylic to create tables
• Used various pallets as display plinths
• Used distressed chairs to complete the aesthetic