Fresca is the largest independent supplier of fresh produce in the UK. Fresca sources, supplies, prepares, packs, and delivers the finest quality fresh produce to customers all over the UK, and is essentially the middleman between the growers and the supermarkets.
FRUIT LOGISTICA is one of the world’s largest events for the growers and buyers of fruit and vegetables, and attracts over 65,000 visitors each year. The objective at FRUIT LOGISTICA was to bring focus to the Fresca brand and promote it as the UK’s leading company in this market space.
What we did
Apex discussed and produced a highly impactful, visually engaging double deck exhibition stand with modular space and hospitality. This approach met Fresca’s brief and objectives within a limited floor space.