Bespoke Exhibition Stand for Fresca at FRUIT LOGISTICA 2016

Project Details

Client: Fresca
Project: Bespoke Exhibition Stand
Exhibition: FRUIT LOGISTICA 2016
Venue: Messe, Berlin
Size: 11 x 6 metres

Client objective

Fresca is the largest independent supplier of fresh produce in the UK.

Fresca sources, supplies, prepares, packs, and delivers the finest quality fresh produce to customers all over the UK, and is essentially the middle man between the growers and the supermarkets.

FRUIT LOGISTICA is one of the world’s largest events for the growers and buyers of fruit and vegetables, and attracts over 65,000 visitors each year.

The objective at FRUIT LOGISTICA was to bring focus to the Fresca brand and promote it as the UK’s leading company in this marketspace.

Apex response

Apex discussed and produced a highly impactful, visually engaging double deck exhibition stand with modular space and hospitality. This approach met Fresca’s brief and objectives within a limited floor space.


The stand is just fantastic!! Ian Craig, CEO, Fresca.

Apex creates award winning modular and custom built exhibition stands that look fantastic, and are created specifically around your objectives.To find out more give us a call today on + 44 (0)1625 429370 or email us at to discuss your requirements in more depth. 

Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands