Feridax is a leading accessories and clothing wholesaler, independently distributing some of the biggest brands into the UK Motorcycle market. Part of the Feridax brand, Shoei motorcycle helmets are world renowned for their innovation, comfort and safety, that has rightly established them amongst the very best helmets in the world
The brief was to raise brand awareness and more importantly to launch the all-new Neotec helmet at Motorcycle Live 2011 at the NEC, Birmingham.
What we did
We undertook to design and construct a modular stand with multiple product display areas showing not only new products but also featuring a 2011 ‘all winners’ helmet display.
A large central storeroom supported several large format graphics, illuminated using both halogen and LED lighting.
Our aim was to create an impressive product gallery offering in-depth technical information. Creative techniques included the use of edge-lit etched acrylic CAD visuals of the latest helmet technology.