A modular display at Motorcycle Live


Motorcycle Live 2011


November 2011


NEC, Birmingham


10.5m X 6.5m

Client objective

Feridax(1957)Ltd is a leading accessories and clothing wholesaler, independently distributing some of the biggest brands into the UK Motorcycle market. The brief was to raise brand awareness and more importantly to launch the all new Neotec helmet.

Apex Response

We undertook to design and construct a modular stand with multiple product display areas showing not only new products but also featuring a 2011 ‘all winners’ helmet display. A large central storeroom supported several large format graphics, illuminated using both halogen and LED lighting. Our aim was to create an impressive product gallery offering in-depth technical information. Creative techniques included the use of edge-lit etched acrylic CAD visuals of the latest helmet technology.


“Having to promote the world’s premier motorcycle helmet brands to over 100,000 motorcycle enthusiasts requires a team that I can rely on and trust to make the right decisions at the right time to deliver an engaging consumer experience. Apex were definitely that team and the Shoei exhibition stand at the 2011 Motorcycle Live was delivered on time, on brand and most importantly on budget”

Apex Event Management and Exhibition Stands

Apex Event Management and Exhibition Stands