Dentistry Show Excel London Apex Events & Exhibitions

Your Vision, Our Expertise: Creating World-Class Exhibition Stands for Decades

Name: Apex Events & Exhibitions
Address: Summit House, Athey Street, Macclesfield, SK11 6QU
Telephone: +44 (0)1625 429370

With over 35 years of expertise, Apex creates award-winning exhibition stands that captivate audiences and deliver results. From our integrated design studio and warehouse in South Manchester, we manage every detail of your project—serving clients across the UK and throughout five continents.

We don’t just build stands; we tell your brand’s story. Whether you’re showcasing cutting-edge tech or seeking to dominate your industry, our end-to-end service ensures your vision is brought to life with precision and creativity.

Why Choose Apex?

Global Reach: Delivering excellence from the UK to every corner of the globe.
In-House Expertise: A seamless process from initial concepts to final on-site build.
Tailored Impact: Bespoke solutions designed to engage your specific audience.

Let’s Discuss Your Project!

The People Behind The Projects

Behind every successful exhibition is a dedicated team of professionals. From our creative Designers and strategic Account Managers to our meticulous Project Managers and Build Technicians, meet the people who make it happen.

senior Management

Neil Bryers

COMMERCIAL director

As operations Manager, Neil brings leadership, positivity, stability, guidance and oversees the daily business operations of the team whilst focusing on company growth. With an education and background in IT, he is an integral part of the Senior Management Team at Apex and brings a wealth of commercial experience which includes recruitment, business development, resource & facilities management, HR management and compliance.

Janice Withers

Administration Manager

Janice has worked for Apex for over 30 years gaining her AAT Accounting qualifications along the way. She keeps our accounts department in order as well as looking after the smooth running of the office making sure the tea, coffee and biscuits never run out! In her spare time she volunteers at a local swimming club on a Tuesday night teaching children and adults invaluable life skills learning to swim.

Account Management

tim stock

project Manager

With over 20 years’ experience in the exhibitions industry, Tim’s knowledge and experience is a great asset to the company. His attention to detail and drive has seen him manage build teams across the UK and Europe, delivering hundreds of successful projects over the years.

His ‘can do’ attitude, willingness to go the extra mile and commitment to customer satisfaction make him an invaluable member of the team. Tim consistently strives for excellence, ensuring that every project is completed on time, within budget, and to the highest standards.

Deborah Humphrey

project Manager

Debs has a wealth of experience in the exhibition industry. Before Apex her last few shows saw her working collaboratively with the RHS, hard landscaping trades and designers managing large Flower Show builds at Chelsea FS, Hampton Court, Tatton and Blenheim. She now manages a multitude of exciting projects in locations throughout the UK and Europe, helping to bring our clients vision to life and create those all important business conversations on and off the stand!

Darren Gallagher

project Manager

An experienced Account & Project Manager within Exhibitions – an industry which is full of creative and exciting opportunities to showcase a business, launch new products or services. Darren always aims to work closely with clients to ensure that we maximise the opportunities to represent their business, and engage with new and existing customers at their event.

Over the last 10 years Darren has managed projects for pub companies, fine dining operations and hotels. In his spare time he enjoys hiking, kayaking, cycling, walking the dog, or volunteering as a Motorsport Official in the UK and Internationally and taking on challenges for charity fundraising.

Dan Johnson

head of business development

With extensive experience as an International Sales Director, in which he travelled, exhibited, presented and offered key-note speeches at various events & exhibitions worldwide; Dan brings a client based viewpoint to his account manager position at Apex.

Dan has used his ability to communicate, negotiate and build relationships with a range of businesses and cultures to meet their demands & hit the mark in major deliveries against tight schedules. Dan has a proven track record that he can deliver effectively under pressure to support his clients in niche industries ensuring your exhibition stand stands out in more ways than just visuals & functionality.

Project Management

katie callear

head of business change

With a background of Marketing, Administration and most recently Project Management, Katie has over 20 years experience under her belt in a variety of sectors including light construction, ceramics, height safety and most recently exhibitions.

Working in a very close knit team, you’ll often find her meticulously checking every detail of upcoming events and shows to ensure that nothing gets missed. With a strong passion for Marketing, the Apex brand continues to grow under Katie’s guidance and is always around to offer a helping hand where needed in all areas of the business.

Laura Da Meda

Project manager

Laura has a background in modern languages and has over 10 years experience in the exhibition industry with six of those working on a variety of international and UK exhibitions for a large exhibition Organiser based in Holland. Further experiences in the industry include working in administration for a H&S company as well as Project Coordination for a stand building company.

You can be assured that Laura will always be researching the best options for forthcoming projects as well as being a friendly face ensuring excellent relationships with all parties in the project delivery.

Graham Aldington

Project Manager

Graham plans and executes exhibitions across the UK, Europe, and globally. With decades of experience having built an established print finishing company and growing his own business from the ground up; Graham knows how to form & sustain strong client relationships. From small scale exhibitions to large international trade shows, his clients trust that he’ll deliver. Whether it’s on site on the job or not, he’s always hands on to ensure that the project is delivered on time and to the highest standard.

drew guinnane

project coordinator

With four years of experience in recruitment and four years in sales, Drew brings a strong background in communication, client relationships delivering results in fast-paced environments.

Having attended global conferences and exhibitions throughout his career, Drew has developed a strong understanding of the industry and the importance of creating impactful experiences. Highly adaptable, detail-focused, and enjoys collaboration delivering high-quality outcomes.

Now part of the exhibition industry, Drew’s excited to apply his commercial experience and client-focused mindset to help create seamless and engaging exhibition environments.

Design

Phil Ridley

Senior Exhibition Designer

Having graduated with a BA (Hons) 3D Design, Phil has 40 years of experience within the industry of exhibition design and build. Accompanied by involvement within the retail display point-of-sale sector, Phil’s work has received a number of international POPAI design awards.

Working as part of a close-knit creative team, Phil oversees and participates in all stages of the design process, from brief taking and concept design through to the development, production, and completion of projects. Responsibilities include helping and enabling Apex to deliver stand-out projects on time, by ensuring excellence in creativity, project management and technical delivery.

Vitalii Pyvovar

Exhibition Designer

With a Master’s degree in Industrial Design, Vitalii brings over 10 years of experience in exhibition stand design, complemented by extensive expertise as a 3D generalist in the game development industry. His work spans international projects, where he skilfully balances creative vision with technical execution, delivering impactful designs that meet global standards.

Vitalii thrives in both independent and collaborative environments, excelling across all stages of the design process—from initial concept development to final implementation. His dedication to innovation, attention to detail, and ability to adapt to diverse project requirements make him a valuable asset in any creative endeavour.

Jessica McNaughton

Graphic Designer

Jess has worked in print and design for over 10 years with a background in ceramics, screen print, management and exhibitions, having graduated with a BA(Hons) in Character Creation & Technical effects in 2012. Jess also has a level 1 certification in Welding and level 2 in Fabrication. She is not your typical Graphic Designer!

Jess is on hand to assist you with all your graphic requirements whether it’s creating print ready files to really make your stand a cut above the rest or just to give advice where needed so you have that peace of mind, your graphics will be exactly how you imagined them to be.

georgina coles

head of creative

Georgina is a passionate graphic designer with over a decade of experience creating engaging brand stories. She began her career in print design before expanding into digital, she has led creative teams and worked on high-impact projects across multiple industries.

A firm believer in collaboration, she blends strategic thinking with design expertise to deliver visually compelling solutions. Georgina is an avid traveller outside of work, always seeking new cultures and cuisines. A true foodie, you’ll often find her seeking out the latest restaurants in Manchester.

operations

barry longden

lead installer

Barry’s journey through Apex over his 10 year service has seen him steadily advancing through the ranks starting as Exhibition Technician and now progressing to Operations Manager.

Barry has gained extensive experience and his promotions are a testament to his hard work, commitment and dedication to the company. In his current role, Barry oversees the coordination and execution of many exhibition projects, ensuring everything runs smoothly for our clients. Leading a team of technicians and designers, he has a deep understanding of the technical and logistical aspects of building an exhibition stand which makes Barry a strong, reliable staff member.

Daniel mason-jones

Exhibitions technician

New to the exhibition industry but bringing a strong foundation in problem-solving, precision, and attention to detail, Daniel is eager to apply a mathematical and visual approach to building high-quality exhibition stands. With a natural ability to visualise structures and ensure accuracy in every aspect of construction, Daniel is committed to delivering seamless and professional setups.

A quick learner with a hands-on mindset, Daniel thrives in fast-paced environments where adaptability and teamwork are key. With a strong drive for perception and a keen eye for detail, Daniel is excited to develop expertise in the industry and contribute to creating standout exhibition experiences

alex forster

warehouse technican

Alex started out with us as an apprentice whilst studying Business Administration at Macclesfield college achieving a level 3 with distinction. His knowledge now extends to a good understanding of all build types within the exhibitions industry supporting the build team.

In the last 15 years Alex has been at the forefront of customer satisfaction working in various places across Europe. Using this knowledge, you will mainly find Alex behind the scenes ensuring that all stands and inventory are correct and in good working order. He strives to ensure that all clients needs are met and project deadlines are met whilst ensuring warehouse efficiency.

mike gray

exhibitions technican

With 7 years experience in the Exhibitions and events industry, Mike has worked across all areas of delivering exhibition stands from design, planning and logistics to building and dismantling. His experience is mainly in modular stand constructions such as Aluvision / BeMatrix but is very much looking forward to learning and understanding the more complex and bespoke stand builds.

Mike has an impressive 200+ stands built under his belt at major exhibition venues across the UK and many across Europe. As a previous Installation Manager, Mike specialised in developing team cohesion through coaching, effective communication and precise attention to detail producing structurally safe and visually impressive and impactful stands.