If you want to make a big impact and put the competition in the shade, you’ll need an exhibition stand that has the elusive wow factor. But how can you make sure that poor planning doesn’t let you down on the day? Brought to you from the experts at Apex, our handy checklist ensures your […]
On these pages you will find a wealth of useful knowledge and interesting insights for anyone with a passion for exhibiting or events. Please feel free to make use of the information to make your events and exhibitions more successful. We hope you will come back often, and tell others who might find it valuable.
With over 30 years’ experience designing and building eye-catching exhibition stands, here are ten things we’d encourage you to avoid at your next tradeshow. 1. Not establishing your objectives up front At Apex, we have an innovative three-step approach to designing every exhibition stand. And, before we do anything else, we make sure you understand why […]
Exhibition stand design is changing. Merely building the biggest display possible and sticking the company logo on it is no longer enough (and shame on any exhibition design company that ever thought it was!). Today, we live in an experience economy. So, to create a profitable exhibition experience, companies have to use their displays to […]
Leading event and exhibition agency Apex, helped Laurus Labs to impress its European CPhl show delegates with a high impact exhibition stand and sophisticated dinner event. Taking place in Frankfurt in 2017, CPhl is an established pharmaceutical event with almost 30 years’ experience of bringing together the movers and shakers in pharma. Ultimately, CPhl unites […]
NICEIC & ELECSA offer market-leading certification services serving the construction industry; predominantly in the electrical sector. Apex was tasked with delivering a creative and innovative modular exhibition stand with a design that clearly highlighted both the NICEIC and ELECSA brands. Our solution also had to be flexible enough so that different aspects of the system could be […]
Telesis is the global leader in product identification and traceability technologies. Their machines are relied upon in thousands of manufacturing environments around the world. Exhibiting at MACH 2018, Telesis wanted a high-quality, clean looking and stylish presentation of the Telesis brand and individual products. To achieve this Telesis turned to Apex to produce a stand […]
But, while much of the talk over the new General Data Protection Regulation (GPPR) has focused on the hefty fines for non-compliance (up to €20 million or 4% of annual turnover!), the GDPR doesn’t have to keep you awake at night. But what do you need to know about GDPR and exhibitions? To keep our clients […]
Laurus Labs wanted a clean, sleek, high-quality exhibition stand. However, while the aesthetic was to be simple, the design required some very specific requirements because, in addition to an impactful visual presence at the event, it was crucial to create an experience that would lead to real conversations and the achievement of objectives.
The UK may no longer be in recession, but there is no doubt that businesses large and small remain cautious about how to spend their hard-earned marketing budgets. Return on Investment (ROI) is crucial. But, to be successful at a tradeshow, you have to stand out in the crowd. So, how do you balance the […]
To stand out from the crowd, your exhibition stand has to reach out and appeal to attendees. Here are some easy ways to help you to do this… If you’d like to find out more about how we can help you, click here to find out more, or give us a call today on + 44 […]