Healthcare Business International

The background

In April 2016, the Healthcare Business International (HBI) conference took place at the Royal College of Physicians, London. Delegates met to discuss the international private healthcare services industry, and how operators are breaking national borders and silos. Covering territories in Europe and emerging markets from Latin America to East Asia, this year, for the first time, this elite event expanded to two days.

Apex was responsible for online event registration and delegate management for HBI 2016, which welcomed large operators and investors from across the world.

Attracting over 500 attendees, Apex created an easy, smooth process for all delegates; and for our client. Operating as a first and identified point of contact, with Apex looking after the delegates in the run-up to the event, HBI could concentrate on creating a fantastic conference.

See our project video 

What we did

Prior to 2015, HBI had looked after the registration for their influential conference in-house. However, following a 45% rise in delegate attendance, they knew they needed the support of a professional event management company to create a smooth, consistent registration and payment process. And to remove the hassle from their shoulders.

With world class software, backed up by 25 years’ event management experience and exceptional service levels, Apex handled every aspect of the delegate sign-up process; from building a registration page from scratch, to processing all payments, and responding to delegate queries.

On this project we:

  • Created an event specific delegate registration page
  • Maintained and managed the delegate registration page for over eight months
  • Generated numerous promotional codes through the registration page
  • Handled and processed all delegate registration payments either via card or invoicing
  • Provided a dedicated phone number for both UK and international delegates
  • Created and managed a delegate registration spreadsheet for our client
  • Produced weekly reports on both registrations and financials
  • Handled all delegate queries prior to the event
  • Sent out accommodation recommendations and joining information via email to all registered delegates
  • Designed and produced delegate name badges.

Project video

Did you know?

On this occasion, HBI wanted a partner to deal only with the delegate management aspect of the event. Of course, while Apex provides a full event management service, where needed, we’re happy to offer a registration management only service that is completely tailorable to your specific needs.

Having recently invested in an ultra-modern event registration platform, at Apex we offer an incredibly intuitive interface (with customisable branding), combined with advanced automation and data registration tools. The result is a robust and comprehensive solution that frees organisers to focus on the more strategic aspects of running an event. If required, the software can also manage multiple sessions and seminars held during larger events, with guests able to login to a secure members’ area and control their own itineraries.

Ultimately, by delivering value at each stage of the event lifecycle, we help our clients to maximise attendance, increase productivity, reduce costs, and achieve event success.

Follow @Apex_co_uk on Twitter to keep up with news about future events as they happen.

Check out our other case studies below. Or contact us to find out how we can help make your events a success. Or, take a look at our Pharma & Healthcare Resource Centre with bespoke content created exclusively for the sector.