Exhibiting at the International Vending Show, Kraft Foods wanted to launch Kbar by Kenco to the trade. Their objectives were to:
- Raise awareness of Kraft's image, products and services, and their innovation and presence within the industry
- Demonstrate the range of Kraft equipment and products
- Inform key customers and prospects about sustainability
- Demonstrate the key message that Kbar from Kenco is The Vending Revolution.