Laurus Labs Exhibition Stand
The Brief
A custom exhibition stand that was sleek and create an experience that would lead to real conversations. In addition to this, our events team managed a lavish evening dinner for over 100 customers and colleagues.
What we did
Apex created a design which brought the Laurus Labs brand to the forefront, highlighting the logo and identity in a unique way across the hall including careful consideration of the hall plan, the likely flow of traffic, and the orientation of the space, incorporating two hall pillars.
- A space to facilitate a busy schedule of meetings and customer hospitality (with five enclosed meeting rooms for approximately 40 scheduled meetings per day)
- Innovative use of stand technology and lighting to enhance the brand
- Presentation screen wall for video footage
- A counter to serve a selection of restaurant standard pre-prepared Indian meals on the stand each lunchtime, along with tea/coffee and ice cream throughout the day
- The successful incorporation of several additional ideas (provided by Apex) to attract delegates and enrich their experience at the exhibit. This included ice cream in branded tubs and virtual reality interactive content via headsets
- Kitchen, fridge, freezer store etc.
What our client had to say…
I want to thank you all o behalf of Laurus Labs for the fantastic efforts you made supporting us during the CPhI Exhibition in Frankfurt. Everyone at the stand, both staff and customers, commented on the superb design and build quality. The Laurus team were also very happy with the unobtrusive yet hands-on management style of the stand. Please pass on these sentiments to all the Apex staff associated with the stand. We would be very happy to work with you again for the show next year