Privacy Policy

Last updated: 28 July 2026

AMCC Ltd, trading as Apex (“Apex”, “we”, “us” or “our”), respects your privacy and is committed to protecting your personal information.

This policy explains what information we collect, how and why we use it, how long we retain it, and the rights available to you under applicable UK data-protection law.

Who We Are

AMCC Ltd, trading as Apex, is the data controller responsible for the personal information described in this policy.

Our details are:

AMCC Ltd trading as Apex
Summit House
Athey Street
Macclesfield
SK11 6QU

Company number: 1488790
ICO registration number: Z6813289
Telephone: 01625 429370
Email: hello@apex.co.uk

Our appointed privacy contact is Janice Withers.

Information We Collect

We only collect personal information that is reasonably necessary to operate our business, respond to enquiries, deliver our services and meet our legal obligations.

Depending on how you interact with us, we may collect:

• Your name
• Your personal or business email address
• Your work or mobile telephone number
• Your employer, job title and business contact details
• Information included in an enquiry or other correspondence
• Project, event, order and contractual information
• Purchase order and payment information
• Bank account details where required for payments
• Recruitment information, including CVs and application details
• Conference and event registration information
• Dietary, accessibility or mobility requirements that you voluntarily provide
• Your IP address, browser, device and operating-system information
• Information about how you use our website
• Cookie and consent preferences

Where information concerning health, accessibility, dietary requirements or other special-category data is provided, we will only process it where we have an appropriate legal basis and suitable safeguards.

How We Collect Your Information

We may collect personal information when you:

• Submit an enquiry or contact form
• Contact us by telephone or email
• Ask us to provide a quotation or service
• Enter into a contract with us
• Submit a purchase order
• Apply for a role or send us your CV
• Register for a conference, exhibition or event
• Communicate with our employees
• Visit or interact with our website
• Accept or manage cookies and similar technologies

We may also receive business contact information from publicly available sources, event organisers, professional partners, suppliers or other organisations where it is lawful to do so.

How We Use Your Personal Information

We may use personal information to:

• Respond to sales and general enquiries
• Prepare proposals, estimates and quotations
• Provide exhibition design, build and related services
• Manage projects, contracts, orders and customer relationships
• Communicate with clients, prospective clients and suppliers
• Process payments and maintain financial records
• Meet accounting, tax and regulatory obligations
• Administer conferences, exhibitions and other events
• Manage recruitment and employment applications
• Operate, maintain and improve our website
• Understand how visitors use our website
• Protect our business, website, systems and users
• Establish, exercise or defend legal claims
• Send relevant marketing communications where permitted

We do not sell your personal information.

Our Legal Bases for Processing

Under UK data-protection law, we must have a valid reason for processing personal information. Depending on the circumstances, we may rely on:

Contract

Processing may be necessary to take steps at your request before entering into a contract or to perform a contract with you.

Legal obligation

We may process information to meet accounting, tax, regulatory or other legal requirements.

Legitimate interests

We may process information where it is reasonably necessary for our legitimate business interests, provided those interests are not overridden by your rights. This can include responding to business enquiries, managing client relationships, improving our services and protecting our systems.

Consent

Where required, we will ask for your consent before processing information—for example, for certain marketing communications, non-essential cookies or special-category information.

You may withdraw your consent at any time. Withdrawing consent does not affect processing that took place before consent was withdrawn.

Marketing Communications

Where permitted, we may contact you about services, projects, events or information that we believe may be relevant to you.

You can opt out of marketing communications at any time by:

• Selecting the unsubscribe link in an email
• Contacting us at hello@apex.co.uk
• Calling us on 01625 429370

We may retain limited information in a suppression list to ensure that we continue to respect your request.

Sharing Your Personal Information

We may share personal information with trusted organisations that help us operate our business and provide our services. These may include:

• IT, hosting and communications providers
• Website, analytics and marketing service providers
• Payment, accounting and professional service providers
• Event organisers, venues and project partners
• Contractors and suppliers involved in delivering a project
• Credit-reference or fraud-prevention providers where appropriate
• Legal advisers, insurers, auditors and regulators
• Public authorities where disclosure is legally required

Service providers acting on our behalf are expected to process personal information according to our instructions, protect it appropriately and comply with applicable data-protection requirements.

We may also disclose information where necessary to comply with the law, protect our rights or respond to a valid request from a court, regulator or law-enforcement authority.

International Transfers

Some of our service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate safeguards are in place, as required by applicable data-protection law.

How We Protect Your Information

We use reasonable technical and organisational measures to protect personal information from unauthorised access, misuse, alteration, disclosure, loss or destruction.

These measures may include:

• SSL encryption
• Access controls
• Authentication controls
• IT and network security
• Secure systems and devices
• Physical security measures
• Appropriate supplier and staff controls

No method of transmitting or storing information is completely secure. However, we regularly review our safeguards and take reasonable steps to manage data-security risks.

How Long We Retain Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting, tax and reporting obligations.

Certain business and tax records may need to be retained for at least six years.

Retention periods may vary depending on:

• The type and sensitivity of the information
• The reason it was collected
• Whether we have an ongoing relationship with you
• Applicable legal and contractual requirements
• The possibility of a complaint or legal claim

When information is no longer required, we will delete, anonymise or securely dispose of it where reasonably possible.

Your Data-Protection Rights

Depending on the circumstances, you may have the right to:

• Request access to the personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to erase your personal information
• Ask us to restrict how we use your information
• Object to certain processing
• Request the transfer of certain information in a portable format
• Withdraw your consent
• Object to direct marketing
• Ask about automated decision-making, where applicable
• Submit a complaint to the Information Commissioner’s Office

These rights are subject to certain legal conditions and exemptions.

To exercise your rights, contact us using the details below. We may need to verify your identity before responding to protect your information from unauthorised access.

If You Do Not Provide Personal Information

You are not generally required to provide personal information to us.

However, where information is needed to respond to an enquiry, enter into a contract, deliver a service or meet a legal requirement, we may be unable to provide some or all of the requested services without it.

Complaints

If you have a question or concern about how we use your personal information, please contact us first so we can try to resolve it.

Privacy contact: Janice Withers
AMCC Ltd trading as Apex
Summit House
Athey Street
Macclesfield
SK11 6QU

Telephone: 01625 429370
Email: mail@apex.co.uk

You also have the right to complain to the UK supervisory authority:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Website: https://ico.org.uk

Cookies and Tracking Technologies

Our website may use cookies and similar technologies to operate correctly, remember preferences, understand website usage and improve the visitor experience.

A cookie is a small text file stored on your device when you visit a website. Some cookies are necessary for a website to function. Other cookies require your permission before they can be placed on your device.

We may use the following categories:

Essential cookies

These cookies are necessary for the website to operate and cannot normally be disabled through our cookie controls.

Analytics cookies

These cookies help us understand how people use the website—for example, which pages are visited and how visitors move around the site.

Functionality cookies

These cookies remember choices or provide enhanced website functionality.

Marketing cookies

These cookies may be used to measure campaigns, provide relevant advertising or track activity across websites. We will request consent before placing marketing cookies where required.

Managing Your Cookie Preferences

When you first visit our website, you will be asked whether you want to accept or reject non-essential cookies. You can also choose which categories of cookies you are comfortable with.

You can review or change your choices at any time using the button below.

Cookies Used On This Website

We use Cookiebot to identify the cookies and similar technologies operating on our website, record your preferences and prevent non-essential cookies from being used without the appropriate consent.

The cookies used on our website may fall into the following categories:

Necessary cookies

These cookies are required for the website to function correctly and securely. They support essential features and cannot normally be disabled through our cookie controls.

Preference cookies

These cookies allow the website to remember choices you make, such as your consent preferences, so we can provide a more consistent experience.

Analytics cookies

With your permission, analytics cookies help us understand how visitors use the website. This may include information such as which pages are visited, how visitors move through the site and whether they experience technical issues. We use this information to improve the website and our services.

Marketing cookies

With your permission, marketing cookies may be used to measure advertising activity or make marketing communications more relevant. These cookies will not be activated unless you consent to them.

You can view the current cookies detected on this website—including their providers, purposes and expiry periods—by opening Manage cookie preferences.

The cookies and services used on the website may change as we update our website or its integrations. Cookiebot periodically scans the website so that the information shown in the preference centre can be kept up to date.

Third-Party Links

Our website may contain links to websites operated by other organisations. We are not responsible for the privacy practices or content of third-party websites.

We recommend reviewing the privacy policy of any external website you visit.

Changes To This Policy

We may update this policy to reflect changes to our services, website, legal obligations or data-processing practices.

Any revised policy will be published on this page with an updated revision date.

Contact Us

For questions about this policy or how we handle personal information, contact:

AMCC Ltd trading as Apex
Summit House
Athey Street
Macclesfield
SK11 6QU

Telephone: 01625 429370
Email: hello@apex.co.uk

Company number: 1488790
ICO registration number: Z6813289

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