The UK may no longer be in recession, but there is no doubt that businesses large and small remain cautious about how to spend their hard-earned marketing budgets. Return on Investment (ROI) is crucial. But, to be successful at a tradeshow, you have to stand out in the crowd. So, how do you balance the need to save money, while still achieving that all-important wow-factor?
Here are five top tips to help you do more with less.
Off-the-shelf doesn’t have to be dull
Not too long ago, if you wanted a modular exhibition stand the hardware options were limited. Event teams were forced to choose between a cheap and cheerful stand that looked just like everyone else's or investing big money on a custom built stand. Fortunately, the world of exhibition stand design is now very different.
Today, a large choice of components means that with a little design flair, you can achieve something truly unique while using off-the-shelf constituents. Lightweight aluminium profiles, tensioned fabrics and hi-tech plastics are all used to produce contemporary and high-quality stands that look sensational. So, there has never been a better time for businesses to stand out and demonstrate real creativity for a relatively modest spend.
Make your investment last
Investing in a simple stand was once the only way to use your stand at multiple events. With a pop-up you could turn up and go, but, because of the constraints of designing for a specific space, anything more original often had to be thrown in the skip after the show was over.
Robust and versatile, today's exhibition stands can be reconfigured, scaled up or down, and reused without any hassle. And, if you want to maximise budget while keeping things fresh, these modular marvels can be updated quickly and easily with interchangeable graphics. So, as well as standing the test of time, modern systems provide the potential for unlimited creativity and can be used across product areas.
Of course, if you still want something completely bespoke, you can also cut costs on a custom built exhibition stand by making it reusable.
Think about the bigger picture
If you want to achieve maximum bang for buck with less budget, you need to think about the full cost of exhibiting, and identify where savings can be made. For example, when designing an exhibition stand, consider using smaller components that are easier to transport, store and build.
Add some bells and whistles
Having a great looking stand is an essential first step to exhibition success. But successful exhibiting is about more than just looking good. You also have to attract and retain visitors ahead of your competitors. So, as well as looking at cost savings, think about where your stand can add value with on-stand attractions and exciting features that will bring your target customers to your stand. And keep them coming back.
Get some help
While the possibilities of what can be done with an exhibition stand are endless, this can cause a different problem - one of too much choice. How do you know which of the many options is a perfect match for your needs? And, with all the different configurations available, how do you get maximum creative bang for your buck?
The answer is to get help and advice from those who regularly work with all the best systems on the market, and whose designers can create an exhibit that grabs attention and brings that all-important footfall to your stand. While you might think that using a designer such as Apex is too expensive, you could actually save money as they will be able to make savings that cover their costs and more.
Lowering the cost of exhibiting, an Apex modular stand is never boring. A firm favourite with businesses that need to keep a close eye on their bottom line, to find out how much you can save on multiple exhibitions, without sacrificing visual impact or visitor appeal give us a call on 01625 429370 or contact us today!
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