Four trade show design trends that shaped 2023

As we say goodbye to summer, it’s only natural that we start to think about the trends that will get us excited in 2024. But, before we look forward, it’s worth taking some time to look at what’s been all the rage in tradeshow exhibition stand design this year.

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Four in-booth tactics to boost your exhibition stand design

When it comes to designing great exhibition stands, knowing how to grab and keep visitor attention is a must. Here are some fun ideas to help you engage and involve attendees at your next show. 1. Competitions With a rise in affordable, interactive devices, gamification is a hot topic in the world of events. With online […]

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Three simple steps to a successful exhibition experience

Exhibition stands are a fantastic way to get noticed and promote your business to a captive and targeted audience. But, as shows also require a significant investment in time, money, energy, and resource, it’s vital to maximise your return on investment. And that means creating an exhibition presence that appeals to your target customers.

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Healthcare Business International, 2016

In April 2016, the Healthcare Business International (HBI) conference took place at the Royal College of Physicians, London. Delegates met to discuss the international private healthcare services industry, and how operators are breaking national borders and silos.

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Zero-based exhibiting. What’s it all about?

Unilever has announced the adoption of zero-based budgeting across its marketing functions. What this means is that Unilever’s marketing teams now have to justify spending on all new brand activity, rather than being provided with a budget based on last year’s spend.

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Is this the future of exhibition and event tech?

When it comes to exhibitions and events, quirky tech is always an attention grabber. Taking a look at some new and emerging technology, we consider what the future of event tech might look like. And what is already available to help you to engage and involve attendees at your next event.

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