Cool Exhibition Stands. How To Create A Good Impression
Making a fantastic first impression is an essential requirement of exhibition stands. Passers-by will normally scan your stand quickly, and make a judgement as to whether they would like to find out more or not. As such, cool exhibition stands could make all the difference to how customers perceive your business and represent a great opportunity to improve brand recognition at trade shows and other events.
But, at events and exhibitions, there are lots of competing companies vying for people’s attention. So it’s vital that you ensure that your stand cannot be ignored. The way to achieve this is through great design.
Designed specifically around your products and services, bespoke exhibition stands grab attention; like top fashion designs, they are unique and no one is going to turn up looking as good as you.
The right exhibition partner will consider clever design, unusual 3D shapes, bold colours, exciting materials and the creative use of space to really help you stand out. For example, height and suspended elements can be put to work in spaces with a small footprint.
Even better, while a custom design delivers that all-important wow-factor, they aren’t as expensive as you might think. Especially when you create something reusable.
Crucially, when it comes to standing out, there is no doubt that a custom exhibition design punches well above its weight; regardless of the size of your display.
With a talented exhibition stand design team behind you – and an awareness of what it takes to achieve a successful exhibition experience – we’ll make your stand work for your business and your space.
To find out more give us a call on 01625 429370 or contact us today!
Cool exhibition stands by Apex
One of the leading names in the field, Apex provides cool exhibition stands. We handle every component of creating exhibition stands, from designing for your layout, through to project management and storage.
A good exhibition stand will ensure that potential customers not only spend time at your booth during a given event, but that they will also remember your company and have a positive impression of it.
Combining our expertise in every facet of exhibition design, building and management Apex can help you achieve both these objectives.
At Apex we not only consider the physical performance of an exhibition stand but also its layout. Our team of talented designers can integrate all your brand visuals in a way that is unique and visually engaging. If you have a designer or design firm working on the visual aspect of your exhibition stand then this is not a problem. Our design services team will worth with your other suppliers on in-house teams to make certain that the execution of the exhibition stand is seamless.
What’s more, when it comes to designing great exhibition stands, knowing how to grab and keep visitor attention is a must. Here are some fun ideas to help you engage and involve attendees at your next show.
- Competitions. With a rise in affordable, interactive devices, gamification is a hot topic in the world of events. With online leaderboards and digital challenges now widely adopted, adding a degree of visitor participation is taking the collaborative event experience to a whole new level and creating cool exhibition stands in the process
- Photo opportunities. Photo stations are becoming increasingly popular at all kinds of events. As well as delivering that much sought-after fun factor, they also act as a conversation starter for attendees who don’t know each another. And, they give your staff a great way to kick-off discussions with visitors
- Augmented Reality (AR) and Virtual Reality (VR). AR and VR are changing the world of events. And, while the virtual tradeshow won’t replace real-world events anytime soon, VR and AR give brands an ingenious way to engage with potential customers. And to promote those larger products it just isn’t feasible to transport to tradeshows
- Product demos. It doesn’t matter how good your exhibition stand looks if you don’t attract and engage with the right people. So, even as we continue to look for new and exciting ways to increase footfall, product demos are still of crucial importance at tradeshows.
Adding imagination and ingenuity like never before, at Apex we devise on-stand attractions and exciting features that will bring your target customers onto your stand, and keep them coming back.
If you’d like to find out more about how we can help you integrate in-booth features into your next exhibition stand, contact us today for a no-obligation chat.