While LEGO launched with a variety of colours, in the late 1950s something strange happened. These colours all but disappeared, and for many years, there were only two kinds of LEGO brick – red ones and white ones.
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You’re certainly hoping it will, because you wouldn’t be spending your company budget on it if it didn’t. However we have some bad news – exhibition stands don’t actually sell anything (well very little anyway).
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Imagine that red is your favourite colour. Spiderman is your favourite superhero, cherries are your favourite fruit, Ferrari is your sports car of choice, and Animal your preferred Muppet. It makes sense, therefore, that when it comes to designing your latest exhibition stand, you’d be drawn to the colour of energy, passion, and action.
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Making a fantastic first impression is an essential requirement of exhibition stands. Passers-by will normally scan your stand quickly, and make a judgement as to whether they would like to find out more or not.
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Exhibition stand design is an extremely multifaceted and a complex task, one which should only be attempted by professionals who fully understand exhibition marketing.
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When going to tradeshows and other events, you want the best exhibition stand designs possible. Not least because exhibitions are a great way to create brand engagement with visitors. But a quality exhibition stand is more than just a place to exhibit your brand visuals. Today they have to spark conversations too. Particularly if you want to generate new business.
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Having an exhibition stand is an extremely powerful way to boost your business at trade shows, events and exhibitions. The ultimate target of attending such events is usually to increase awareness of your business and create interest and sales. And, to achieve these aims, it is vital to strike a balance between producing an efficient exhibit and conveying your business concept to communicate your brand.
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Events and exhibitions attract lot of competing companies vying for visitor attention. So it is crucial that you make certain that your business isn’t ignored or discounted. The best way to do this is by combining bespoke exhibition stands with amazing design.
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Custom designed exhibition stands let you create a great impression of your brand at trade shows and exhibitions.
Here are just some of the main benefits of custom designed exhibition stands.
